Podcast/Blog Posts

Category:
Showing 1-25 of 1581
1 2 3 4 5 6 7 64
Adding $30K+ per Month with Whitening That Patients Will Love | Rachel Hicks | 615
This week's podcast completely changed how I think about one of the most overlooked services in dentistry. Rachel Hicks has helped practices turn whitening into a profitable system, not because it's flashy, but because it's built around patient psychology, team training, and operational...  Read More
Why the Best Dental Marketing Agency Focuses on Trust to Grow Dental Practices
When dental practices search for the best dental marketing agency, they are often looking for ways to attract more patients. While increasing visibility is important, sustainable growth comes from something even more valuable—patient trust. Effective dental marketing is not built on flashy...  Read More
The Bryan Laskin Podcast Episode 196: The Biggest AI Trend in Dentistry Isn’t in the Office
Patients aren't waiting for another dentist to get a second opinion anymore. They're asking AI. In this episode, Dr. Bryan Laskin explains why the biggest AI shift in dentistry isn't happening inside the practice, it's happening after patients leave. Learn how patient uncertainty, missing...  Read More
Why Most Dental Service Pages Are Invisible to ChatGPT (And the Fix Takes 30 Minutes)
 is quickly becoming just as important as traditional dental SEO, especially as patients use ChatGPT and Google AI tools to research treatments before they ever visit your website. Let's say a potential patient opens  tonight and types: "Who offers Invisalign in [your city] and can tell me how long...  Read More
1. What is biological dentistry? Biological dentistry is a modern, evidence-informed approach to dental care that considers the relationship between oral health and overall health. Rather than focusing only on treating individual teeth, biological dentistry aims to preserve healthy tooth...  Read More
Why the Best Dental Marketing Agency Uses Authentic Video Marketing to Build Patient Trust
When dental practices search for the best dental marketing agency, they often focus on SEO, Google Ads, and website design. While these strategies are essential for attracting new visitors, authentic video content has become one of the most powerful tools for converting those visitors into...  Read More
What to Expect When Getting Dental Implants or Crowns for the First Time
What to Expect When Wearing Multifocal or Toric Contact Lenses for the First Time Choosing dental implants or dental crowns for the first time is an important step toward restoring your smile, improving oral function, and protecting your long-term dental health. It is normal to have questions...  Read More
Categories: Cosmetic Dentistry
Why the Best Dental Marketing Agency Prioritizes SSL Security for Dental Websites
When dental practices search for the best dental marketing agency, they often focus on SEO, Google Ads, website design, and patient acquisition. While these services are essential for growth, one of the most important foundations of a successful dental website is security. An SSL (Secure Sockets...  Read More
Why the Best Dental Marketing Agency Maximizes Every Marketing Opportunity
When dental practices search for the best dental marketing agency, they are looking for more than someone to manage advertising campaigns or improve search rankings. They want a strategic partner that helps maximize every marketing opportunity and generate measurable growth. At Identity Dental...  Read More
Is Your Website Putting You at ADA Compliance Risk? (E.332)
“The whole patient experience starts, you know, before they even walk in your door.”- Dr. Tessa Miller Episode Overview Dr. Tessa Miller shares why she took a closer look at her website after hearing about small businesses being hit with ADA-related website lawsuits. The conversation goes...  Read More
Many people consider cosmetic dentistry to be just about making teeth look better. But it's more than just looks. The modern dental care displays that cosmetic dental treatments can also improve oral health or confidence or speaking and everyday life. A healthy or good smile can change that how...  Read More
Categories: Cosmetic Dentistry
Why the Best Dental Marketing Agency Prioritizes SSL Certificates and Website Security
When dental practices search for the best dental marketing agency, they often focus on services such as SEO, Google Ads, website design, and patient acquisition. While these strategies are essential for growth, one often overlooked component of a successful dental website is security. Building...  Read More
How to Open the Door to Cosmetic Dentistry With a Patient Who Has Nothing Clinically Wrong — Without Losing Their Trust if They Say No
How to Open the Door to Cosmetic Dentistry With a Patient Who Has Nothing Clinically Wrong — Without Losing Their Trust if They Say No Your healthiest patients may be your biggest cosmetic opportunities. Here is the exact protocol for opening the aesthetic conversation without pressure, without...  Read More
What Is Answer Engine Optimization for Dentists? (And Why It's Not Just SEO With a New Name)
If you've been in a  conversation lately, whether that's a webinar, a Facebook group for practice owners, or a call with your current marketing company, there's a good chance you've heard the term AEO. Answer Engine Optimization. And if your first reaction was some version of "Is this just SEO with...  Read More
How a Routine Cleaning Became an $18,000 Veneer Case — Without a Single Word About Cosmetics Until the Patient Asked
How a Routine Cleaning Became an $18,000 Veneer Case — Without a Single Word About Cosmetics Until the Patient Asked Sarah came in for a routine cleaning. She left having booked an $18,000 veneer case. Here is every word of the conversation — and the exact psychological mechanism behind each one....  Read More
How One Dentist Turned a Defensive $300 Patch-Up Request Into a Closed $28,000 Full-Mouth Case — The Complete Transcript
How One Dentist Turned a Defensive $300 Patch-Up Request Into a Closed $28,000 Full-Mouth Case — The Complete Transcript Robert came in wanting a cheap fix for one sharp tooth. He left having booked a $28,000 full-mouth rehabilitation. Here is every word of the conversation that made it happen....  Read More
Insurance Lists Are Not Marketing (E.331)
“Patients do not leave practices because of the dentistry. They leave because they feel unseen.”- Sara Hansen Brief Overview of the Episode Dentists are carrying a lot right now. Team shortages. Rising overhead. Patient objections. Insurance write-offs. Pressure to grow. Pressure to protect...  Read More
How to Present a $25,000 Treatment Plan Without Monthly Payments and Still Close the Case
How to Close $20,000-Plus Cases Without Financing When the fee is five figures and financing is not available, most dentists lose the case before they finish the sentence. Here is the exact protocol that closes high-ticket cases on a single payment. There is a specific category of dental case that...  Read More
The Three-Step Mental Framework That Turns Any Treatment Presentation Into an Inevitable Yes
The Exact Presentation System That Makes Case Acceptance Predictable Most dentists present treatment in the wrong order. Here is the three-step mental framework that restructures every case presentation around how the patient's brain actually makes decisions. There is a specific moment in every...  Read More
Your Patients Do Not Think in Dollar Amounts. They Think in Monthly Budgets. Here Is How to Present Fees the Way Their Brain Actually Processes Money.
Why Presenting the Full Fee Is Killing Cases That Were Already Sold A patient who says yes to your clinical recommendation and no to your fee is not rejecting the treatment. They are rejecting the financial format. Here is how to fix it permanently. Picture two identical patients. Same age. Same...  Read More
E.max Veneers vs Zirconia Veneers: Which Is Better for Front Teeth?
When patients book a front-teeth smile makeover, the biggest material dilemma boils down to two all-ceramic veneer options: E.max lithium disilicate and zirconia laminate veneers. Both deliver stain-resistant, long-lasting cosmetic results, yet their core strengths split sharply between natural...  Read More
Categories: Cosmetic Dentistry
The Dentist Who Tells Patients What Is Wrong Loses the Case. The Dentist Who Lets Patients Discover It Themselves Closes It Every Time.
Why Patients Who Find Their Own Problem Always Say Yes to Fixing It When a dentist tells a patient what is wrong it is an opinion. When a patient sees it themselves it becomes an undeniable reality. Here is the exact system that makes patients sell themselves on treatment. There are two versions...  Read More
Why Presenting Everything Wrong With a New Patient's Mouth in One Appointment Is the Fastest Way to Lose Them Forever
Why Overwhelming New Patients With a Comprehensive Plan Destroys Trust and Kills Cases Presenting a ten thousand dollar comprehensive treatment plan to a patient who came in for a cleaning is not thorough dentistry. It is the single fastest way to lose a patient permanently. It is Tuesday morning...  Read More
Tobias Richter : Dentistry Uncensored w/ Howard Farran #1707
In this episode, Howard Farran sits down with Tobias Richter, founder of TRI® Dental Implants and a dental entrepreneur with two decades of experience at the cutting edge of the implant industry. Tobias traces his journey from launching product innovations like SLActive at Straumann, to...  Read More
Your Ads Aren’t Broken. Your System Might Be (E.330)
“Do not pay for new patients when you have a million dollars plus sitting in your practice from patients that just never said yes.” – Sara Hansen BRIEF OVERVIEW OF THE EPISODE It is easy to blame the ad. A campaign does not perform. The phone does not ring enough. The right patients are not...  Read More
Showing 1-25 of 1581
1 2 3 4 5 6 7 64
Total Blog Activity
997
Total Bloggers
13,451
Total Blog Posts
4,671
Total Podcasts
1,788
Total Videos
Sponsors
Townie Perks