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How Patient Reviews Improve Dental SEO and Help Attract New Patients
When someone searches for a new dentist, one of the first things they may notice is the practice's Google rating.Before visiting a website, calling the office, or scheduling an appointment, potential patients often read reviews to learn about other people's experiences.These reviews can influence...  Read More
Will Your Dental Practice Show Up in ChatGPT? Firegang Dental Marketing Explains How to Find Out
Will Your Dental Practice Show Up in ChatGPT? Firegang Dental Marketing Explains How to Find OutBy Becky Spicer | Firegang Dental MarketingDentists, here's a question worth asking: If a potential patient asked ChatGPT to recommend a dentist in your city, would your practice show up?Most dentists...  Read More
Firegang Dental Marketing Explains: Why Dentists Need to Understand Answer Engine Optimization (AEO)
Firegang Dental Marketing Explains: Why Dentists Need to Understand Answer Engine Optimization (AEO)By Becky Spicer, Vice President of Firegang Dental MarketingFor years, dental practices have focused on one big question: How do we get our website to show up higher on Google?And while that's still...  Read More
The New Patient Call That Cost a Dental Practice an Appointment | Becky Spicer, Firegang Dental Marketing
Your Marketing Got the Phone to Ring. But Did Your Team Lose the Patient?Dentists, here's a question worth asking: How many potential new patients call your practice every month, hang up without scheduling, and never get mentioned again?You may be spending thousands of dollars on SEO, Google Ads,...  Read More
Running A Tight Ship w/ Dr. Josh Dolin | Ep. 15 of Case Closed: From Consult to Crown is Now Live!
Your Dental Practice Can Be Busy Without Feeling ChaoticThe leadership, people, and systems that make growth manageable.Two dental practices can produce similar revenue and feel completely different.In one, the day runs on interruptions. Someone is searching for a lab case, the doctor is answering...  Read More
Why Your Dental Website Ranks But Gets No Calls | Firegang Dental Marketing
Your dental practice is showing up on page one of Google. Your SEO reports look good. Your website traffic is growing.So why isn't your phone ringing?This is something we see with dental practices more often than you might think. And the frustrating part is that many dentists assume they need to...  Read More
Social Media Marketing for Dentists: How to Grow Your Practice Online
Social media has become an important part of dental marketing. Platforms like Facebook and Instagram give dental practices opportunities to connect with patients, showcase their services, and build stronger relationships within their communities.However, successful social media marketing doesn't...  Read More
Why ChatGPT May Be Overlooking Your Dental Practice | Firegang Dental Marketing
Why ChatGPT May Be Overlooking Your Dental Practice | Firegang Dental MarketingBy Becky Spicer, Vice President of Firegang Dental MarketingYour dental practice could have a beautiful website, excellent reviews, and strong Google rankings, yet still be missing opportunities to reach patients who are...  Read More
6 Dental Marketing Strategies Every Dentist Should Know | Firegang Dental Marketing
What if your dental practice doesn't need more marketing? What if you just need to get more out of the marketing you're already doing?It's a question I believe more dentists should be asking.I recently had the opportunity to speak at the Academy of General Dentistry (AGD) about what's actually...  Read More
7 Surprising Facts About Identity Dental Marketing Every Dentist Should Know
Choosing the right dental marketing agency can make a big difference in how your practice attracts patients and grows over time. But not every marketing company operates the same way.Since 2009, Identity Dental Marketing has focused on helping dental practices grow through personalized strategies,...  Read More
Is Your Dental PPC Agency Actually Delivering Results? What Every Dentist Should Ask
By Becky Spicer, Vice President of Firegang Dental MarketingIf you're spending thousands of dollars every month on Google Ads for your dental practice, here's a question worth asking:Do you actually know what you're getting for that investment?And I don't mean clicks, impressions, or website...  Read More
Why Your Dental Marketing Isn't Working Together (And What It's Costing You)
By Becky Spicer, Vice President of Firegang Dental MarketingHere's something I see far too often when looking at dental practice marketing strategies.A practice owner is investing in SEO, Google Ads, social media, and a professionally designed website. They're spending money, generating traffic,...  Read More
Why Is a Competitor With Worse Google Reviews Outranking Your Dental Practice? | Firegang Dental Marketing
You've worked hard to build a great reputation for your dental practice.You have excellent Google reviews, happy patients, and a team that genuinely cares about providing great dentistry.Then one day, you search for a dentist in your area and discover something frustrating.The practice down the...  Read More
How Patient Testimonials and Case Studies Can Strengthen Dental Marketing
Building trust with potential patients is one of the most important parts of successful dental marketing. Before choosing a dentist, many people research local practices, compare services, and read about other patients' experiences.While a professional website and effective advertising can help...  Read More
Dr. Jack Hahn, the GOAT of Implant Dentistry : Dentistry Uncensored w/ Howard Farran #1744
Dr. Jack Hahn returns to Dentistry Uncensored for round two — a pioneer of modern implant dentistry with over 58 years in practice, 54 of them devoted entirely to implants, and the designer of four implant systems including the Steri-Oss, the Replace Tapered implant for Nobel Biocare, and the Hahn...  Read More
Want More New Patients? You Might Be Overlooking Your Biggest Opportunity
When a dentist tells me they want more new patients, one of the first things I like to look at isn't their marketing budget. It's what happens when a potential patient actually calls their office.I recently worked with a dentist who was excited about scheduling 19 new patients during his first...  Read More
Why Mobile SEO Matters for Dental Practices: Insights from Firegang Dental Marketing
Why Mobile SEO Matters for Dental Practices: Insights from Firegang Dental MarketingThink about the last time you searched for a business. Chances are, you pulled out your phone.Your prospective dental patients are doing the same thing. Whether they're looking for an emergency dentist, comparing...  Read More
Dentists, What’s Driving Your Practice? (E.345)
“We centered the practice on a metric instead of on the core value.” - Victoria PetersonBrief Overview of the EpisodeYou opened a practice to care for patients on your terms. Somewhere along the way, production goals, insurance limitations, and daily demands started making more of the decisions.In...  Read More
Why Mobile-Friendly Websites Are Essential for Dental Practice Growth
Having a professional dental website is an important part of attracting new patients, but appearance alone is not enough. As more people use smartphones and tablets to search for dental services, practices need websites that function properly across different devices.A mobile-friendly website makes...  Read More
Why Dental Practice Owners Still Feel Stuck (E. 175)
“Stability can be a lot of workarounds stacked on top of each other to keep the peace.”- Victoria PetersonEpisode OverviewYou became a practice owner with something in mind. More control over your schedule. Time with your family. The freedom to practice dentistry your way.Somewhere between patient...  Read More
Can AI Chatbots Like ChatGPT Bring Dentists More New Patients? Insights from Firegang Dental Marketing
Artificial intelligence is changing how people search for information, including how they research dental care. Instead of simply searching Google for "dentist near me," potential patients can now ask ChatGPT, Claude, and other AI assistants detailed questions about dental services, treatment...  Read More
Why Patients Who Spend $5,000 on a Vacation Say “I Can’t Afford” a $2,500 Crown (And What to Say Instead)
Why Patients Who Spend $5,000 on a Vacation Say "I Can't Afford" a $2,500 Crown (And What to Say Instead) Why Patients Who Spend $5,000 on a Vacation Say "I Can't Afford" a $2,500 Crown (And What to Say Instead)When a patient wants treatment but can't afford it, the worst thing you can do is...  Read More
Dental Implants and Long-Term Oral Health: What Really Matters 
Losing a tooth can affect much more than the appearance of your smile. It can change the way you chew, influence your speech, and make everyday activities feel uncomfortable. Fortunately, modern dentistry offers several ways to replace missing teeth and restore oral function. For people seeking a...  Read More
How Dental Practices Can Adapt Their SEO Strategies to Google Algorithm Updates
Google regularly updates its search algorithms to improve the quality and relevance of search results. For dental practices, these changes can influence how easily potential patients discover their websites when searching for dental services.As competition in dental marketing continues to grow,...  Read More
What Makes a Mouth Rinse Consistent from One Production Batch to the Next?
 A mouth rinse may look simple on the shelf: a liquid in a bottle, a closure and a label. Yet keeping the same product consistent across commercial batches calls for controls that are largely invisible to consumers and dental professionals. The challenge is not limited to selecting the ingredients....  Read More
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