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Episode 61: Dr. Melissa Shotell on Orthodontics, 3D Printing, and the Future of Digital Dentistry
In Episode 61 of the Technology Evangelist Podcast, Dr. John Flucke welcomes orthodontist, educator, and digital dentistry enthusiast Dr. Melissa Shotell for an in-depth conversation about the evolving role of technology in orthodontics and modern dental practice.Dr. Shotell shares her journey into...  Read More
Firegang Dental Marketing Explains: Why Dentists Need to Understand Answer Engine Optimization (AEO)
Firegang Dental Marketing Explains: Why Dentists Need to Understand Answer Engine Optimization (AEO)By Becky Spicer, Vice President of Firegang Dental MarketingFor years, dental practices have focused on one big question: How do we get our website to show up higher on Google?And while that's still...  Read More
Why Your Dental Website Ranks But Gets No Calls | Firegang Dental Marketing
Your dental practice is showing up on page one of Google. Your SEO reports look good. Your website traffic is growing.So why isn't your phone ringing?This is something we see with dental practices more often than you might think. And the frustrating part is that many dentists assume they need to...  Read More
10 Surprising Facts About Identity Dental Marketing and What Makes Our Agency Different
Choosing a dental marketing agency involves more than comparing prices and services. It's also important to understand how an agency operates, communicates with clients, and maintains the quality of its work.At Identity Dental Marketing, we've developed systems and processes designed to provide...  Read More
Working at Identity Dental Marketing: Company Culture, Benefits, and Career Growth
A successful dental marketing agency depends on more than effective advertising campaigns and strong client relationships. It also requires a team of motivated professionals who feel supported, valued, and encouraged to grow.At Identity Dental Marketing, we believe a positive workplace culture...  Read More
Why ChatGPT May Be Overlooking Your Dental Practice | Firegang Dental Marketing
Why ChatGPT May Be Overlooking Your Dental Practice | Firegang Dental MarketingBy Becky Spicer, Vice President of Firegang Dental MarketingYour dental practice could have a beautiful website, excellent reviews, and strong Google rankings, yet still be missing opportunities to reach patients who are...  Read More
Every general dentist eventually faces the same question chairside: is this a case to watch, or a case to refer? For many practices across the Detroit metro area, that referral goes to Dr. Nawaf Masri of Masri Orthodontics. As a board-certified , Dr. Masri treats children, teens and adults from his...  Read More
Categories: Orthodontics
Is Your Dental PPC Agency Actually Delivering Results? What Every Dentist Should Ask
By Becky Spicer, Vice President of Firegang Dental MarketingIf you're spending thousands of dollars every month on Google Ads for your dental practice, here's a question worth asking:Do you actually know what you're getting for that investment?And I don't mean clicks, impressions, or website...  Read More
Most orthodontists remember the moment treatment planning stopped being theory. A patient is in the chair, the records are on the screen, and the call is yours. That judgment is the heart of the specialty, and it is the thing most worth protecting as the profession evolves. As more practices...  Read More
Categories: Orthodontics
How AI Is Transforming Personalized Patient Communication in Dental Marketing
Artificial intelligence is changing how dental practices approach marketing, patient communication, and everyday administrative tasks. As technology continues to develop, dental offices have more opportunities to create personalized experiences that help patients feel informed, connected, and...  Read More
How to Build an Effective Dental Content Marketing Strategy That Attracts New Patients
Creating valuable content is an important part of building a successful dental marketing strategy. Patients regularly search online for information about dental treatments, oral health concerns, and local dental providers.For dental practices, this creates an opportunity to connect with potential...  Read More
Want More New Patients? You Might Be Overlooking Your Biggest Opportunity
When a dentist tells me they want more new patients, one of the first things I like to look at isn't their marketing budget. It's what happens when a potential patient actually calls their office.I recently worked with a dentist who was excited about scheduling 19 new patients during his first...  Read More
Why Mobile SEO Matters for Dental Practices: Insights from Firegang Dental Marketing
Why Mobile SEO Matters for Dental Practices: Insights from Firegang Dental MarketingThink about the last time you searched for a business. Chances are, you pulled out your phone.Your prospective dental patients are doing the same thing. Whether they're looking for an emergency dentist, comparing...  Read More
HER2-positive gastric cancer is defined by overexpression or amplification of the human epidermal growth factor receptor 2 (HER2) and occurs in a subset of patients with gastric or gastroesophageal junction (GEJ) adenocarcinoma. HER2 status is determined through biomarker testing of tumor tissue...  Read More
How to Create Engaging DIY Dental Marketing Videos That Attract New Patients
Video marketing has become a valuable way for dental practices to connect with potential patients and strengthen their online presence. From introducing team members to explaining common dental procedures, videos allow practices to communicate in a more personal and engaging way.Many dental...  Read More
How Patient Reviews Can Improve Dental SEO and Attract More Patients
Online patient reviews have become an important part of how people choose their dental providers. Before scheduling an appointment, many potential patients search Google to compare nearby dental practices, read about patient experiences, and determine which office feels like the right fit.For...  Read More
How Local SEO Can Help Dental Practices Improve Google Rankings and Attract Patients
For dental practices looking to attract new patients, having a strong online presence is more important than ever. Many people begin their search for a dentist on Google, often looking for convenient offices located near their homes or workplaces.This makes local search engine optimization, or...  Read More
Can ChatGPT Really Bring Dentists New Patients? Firegang Dental Marketing Explains
Can ChatGPT Really Bring Dentists New Patients? Firegang Dental Marketing ExplainsThink about the last time a patient called your office for the first time. Chances are, they did some research before picking up the phone. Maybe they searched Google, read reviews, checked your website, or compared a...  Read More
Essential SEO Strategies to Help New Dental Practices Attract More Patients
Starting a new dental practice comes with many responsibilities, and attracting new patients is often one of the biggest challenges. Even with a welcoming office, experienced team, and high-quality dental services, potential patients need to be able to find your practice online.Search engine...  Read More
How Local SEO Can Strengthen Your Dental Practice’s Online Presence
Having a professional website is an important part of dental marketing, but simply being online is not enough to attract new patients. Dental practices also need to make sure potential patients can easily find them when searching for services in their area.Local search engine optimization, or local...  Read More
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