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Podcast/Blog Posts

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Showing 1-25 of 1579
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Why Firegang Dental Marketing Says Better Reviews Don't Always Mean Better Google Rankings
Few things are more frustrating for a dental practice owner than searching Google and seeing a competitor ranking above you when your practice has more reviews, a higher star rating, or both.It raises an obvious question: If Google reviews matter so much, why is a practice with worse reviews...  Read More
Brooklyn Invisalign Center
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Categories: Orthodontics
Orthodontist PPC Strategies from Firegang Dental Marketing: A Smarter Approach to Practice Growth
If you are an orthodontist who has ever looked at your schedule and thought, “We are busy, but I know we could be busier,” the problem may not be clinical. It may be a gap in your marketing strategy.Many orthodontic practices provide excellent patient care but still struggle to consistently reach...  Read More
The 7 Worst Mistakes Dentists Make With AI-Generated Website Content | Firegang Dental Marketing
The 7 Worst Mistakes Dentists Make With AI-Generated Website Content | Firegang Dental MarketingIf you have started using ChatGPT or another AI tool to help create content for your dental website, you are definitely not alone.AI can help dentists brainstorm topics, organize ideas, answer common...  Read More
Firegang Dental Marketing: How to Make Your Dental Practice Show Up in ChatGPT
The way patients search for a dentist is changing.Google is still incredibly important, but patients now have another option. They can open ChatGPT or another AI assistant and ask questions like:“Who is the best dentist near me for an emergency?”“Find a family dentist with great reviews in my...  Read More
Dr. Ann Marie Gorczyca : Dentistry Uncensored w/ Howard Farran #1740
In this episode, Howard Farran welcomes back Dr. Ann Marie Gorczyca for her sixth appearance on the show. An orthodontist with more than 36 years of experience, she is a graduate of the Harvard School of Dental Medicine with a Master's in Public Health from Harvard's Department of Health Management...  Read More
How the Best Dental Marketing Agency Builds SEO for New Dental Practices
Opening a new dental practice comes with an immediate challenge: patients can't choose your office if they can't find it. Established competitors may already have years of Google reviews, backlinks, website content, and local search authority. A new practice has to build that presence from the...  Read More
How the Best Dental Marketing Agency Protects Dental SEO Through Google Updates
Google is constantly changing how it evaluates websites and determines which results deserve greater visibility. For dental practices, these changes can affect where a website appears when prospective patients search for services such as dental implants, cosmetic dentistry, emergency care, or a...  Read More
Aident: Revolutionizing Digital Dentistry with Intraoral Scanners, Dental Lab Scanners, and 3D Printing Solutions
The dental industry is rapidly evolving, driven by technological innovations that improve accuracy, efficiency, and patient experience. Among the frontrunners in this digital transformation is Aident, a leading provider of integrated dental technologies. Their comprehensive   Read More
Invisalign Dentist and Smile Goals: Turning the Smile You Want Into a Realistic Treatment Plan
Wanting a better smile is easy to understand, but explaining exactly what “better” means can be surprisingly difficult. One person may want to close a small gap between the front teeth. Another may be concerned about crowded lower teeth, while someone else simply wants a more even smile for...  Read More
Categories: Orthodontics
Firegang Dental Marketing: How Many Google Reviews Does a Dentist Need to Rank Locally?
One of the most common questions dentists ask is:How many Google reviews does my dental practice need to rank locally?Is it 50? 100? 500?At   Read More
When Invisalign Is — and Isn't — the Right Call
A patient sits down, taps their phone screen, and says: "I want Invisalign. My friend had it, and it was great." No exam yet, no scan, no bite analysis — just a brand name and an expectation.That moment happens in most GP and ortho practices multiple times a week now, and it's worth pausing on,...  Read More
For most of my career, an adult who walked in with a constricted maxilla, a bilateral crossbite, and a high-vaulted palate got one of two answers: camouflage the transverse discrepancy with dental expansion and accept the tipping, or refer out for surgically assisted rapid palatal expansion....  Read More
Categories: Orthodontics
How the Best Dental Marketing Agency Uses Community Involvement to Strengthen Local SEO
For dental practices, some of the most valuable marketing opportunities can happen right in their own communities. Sponsoring a local event, partnering with another business, supporting a school, or participating in a community organization can help a practice build meaningful relationships while...  Read More
Why the Best Dental Marketing Agency Prioritizes Mobile-Optimized Dental Websites
Your dental practice's website is often the first interaction a prospective patient has with your brand. Before calling your office or scheduling an appointment, patients may visit your website to research services, learn about your dentists, read reviews, view photos, or understand what makes your...  Read More
How to get more Invisalign patients
A lot of dentists want to get more Invisalign patients so they spend a ton of money on ads, but the schedule is still empty. And then you've got other dentists having great success with Invisalign, filling up their schedule with no problems.So what are they doing differently? Is it social media? Is...  Read More
Dr. Arthur Volker : Dentistry Uncensored w/ Howard Farran #1735
In this episode, Howard Farran sits down with Dr. Arthur Volker, a graduate of the Columbia University School of Dental and Oral Surgery who went on to complete a Master's degree in Prosthodontics and New Technologies from the University of Siena. In addition to his private practice in Sunnyside,...  Read More
How the Best Dental Marketing Agency Uses Local SEO to Help Practices Grow
Patients frequently turn to Google when they need a nearby dentist, whether they are searching for routine care, cosmetic treatment, dental implants, or an emergency appointment. A strong local SEO strategy helps a dental practice appear during these high-intent searches and makes it easier for...  Read More
Firegang Dental Marketing: Why 4.9-Star Dental Practices Still Struggle to Get New Patients
Your dental practice has a 4.9-star Google rating. Patients leave great reviews. Your team provides excellent care.So why aren't you getting more new patients?At   Read More
Philippe Salah  : Dentistry Uncensored w/ Howard Farran #1732
In this episode, Howard Farran sits down with Philippe Salah, a PhD-trained scientist with a lifelong passion for innovation in orthodontics. Philippe co-founded Harmony, a pioneering lingual orthodontics company, in 2007, before founding DentalMonitoring in 2013 — a company he still leads as CEO...  Read More
The Aligner Industry Has a Software Problem. Here is What It Costs
In many aligner workflows, a doctor asks to hold the lower incisors, change the staging of a canine, or improve posterior contacts. The instruction passes from the aligner brand to an external planning team and returns days later. One change is missing. Another review begins. No line on the invoice...  Read More
Categories: Orthodontics
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