Podcast/Blog Posts

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Why the Best Dental Marketing Agency Focuses on Patient Loyalty for Long-Term Growth
When dental practices search for the best dental marketing agency, many focus on attracting new patients. While patient acquisition is essential, long-term practice growth depends just as much on retaining existing patients. Building patient loyalty increases lifetime patient value, encourages...  Read More
Why the Best Dental Marketing Agency Uses Negative Keywords to Improve Google Ads Performance
When dental practices search for the best dental marketing agency, they often want to know how to generate more qualified patient leads without wasting advertising dollars. One of the most effective—but frequently overlooked—Google Ads optimization strategies is the use of negative keywords. While...  Read More
Why the Best Dental Marketing Agency Maximizes Every Marketing Opportunity
When dentists search for the best dental marketing agency, they are looking for more than higher rankings or more website traffic. They want a strategic partner that helps maximize every marketing investment and turn every opportunity into measurable growth. At Identity Dental Marketing, Grace...  Read More
Why the Best Dental Marketing Agency Uses SEO to Launch New Dental Practices Successfully
Launching a new dental practice is an exciting milestone, but attracting a steady flow of new patients requires more than opening the doors. Today's patients begin their search for a dentist online, making search engine optimization (SEO) one of the most important investments a new practice can...  Read More
Why the Best Dental Marketing Agency Adapts to Google Algorithm Changes
When dental practices search for the best dental marketing agency, they need more than a company that simply manages advertising or builds websites. They need a strategic partner that understands how Google's constantly evolving search algorithms impact online visibility and patient acquisition....  Read More
The American Sleep and Breathing Academy - Part 1 : Dentistry Uncensored w/ Howard Farran #1709
In this two-hour roundtable recorded at a global airway, breathing, and sleep conference, Howard Farran sits down with three of the field's most passionate voices: Dr. Toshi Hart, Diplomate and President-Elect of the American Sleep and Breathing Academy; Dr. Kimberly Ann Meyer, current President...  Read More
Drs. Jessica and Richard Marn : Dentistry Uncensored w/ Howard Farran #1704
In this episode, Howard Farran sits down with Drs. Jessica and Richard Marn — a wife-and-husband team whose combined expertise in pediatric dentistry and anesthesiology has led them to a mission-driven focus on sedation safety in dental and oral surgery practices. Jessica is a board-certified...  Read More
Built Around the Mouth, Not the Tooth (E.171)
“I always say I’ll find a way or make a way.” - Dr. Katie Lee Brief Overview of the Episode Dr. Katie Lee’s philosophy of care was shaped long before she opened Collective Health Society. After a severe ATV accident in high school led to years of reconstructive surgery, broken teeth, oral...  Read More
1695 Beyond the Referral : Dentistry Uncensored with Howard Farran
In this episode, Howard Farran sits down with Dr. Sonia Szamocki, Oxford-trained physician and Founder and CEO of 32Co, a UK-based AI-powered health tech platform bringing specialist-level care to high street dental practices. Dr. Szamocki shares her journey from emergency medicine and...  Read More
Enhance Your Dental Practice’s Online Presence Using AI-Powered SEO Strategies
In today’s competitive dental marketing landscape, standing out online requires more than traditional strategies. The integration of artificial intelligence (AI) and machine learning into SEO is transforming how dental practices attract and engage patients. Identity Dental Marketing, recognized as...  Read More
Sleep Apnea Solutions: How Lifestyle Changes Enhance Treatment Effectiveness
Over 936 million adults worldwide suffer from sleep apnea, yet a staggering 80% remain undiagnosed—creating a silent health crisis that costs the U.S. healthcare system over $165 billion annually. What's more alarming? Even those receiving treatment often struggle with poor compliance rates, with...  Read More
Categories: Sleep Medicine
1694 The TMJ Blind Spot : Dentistry Uncensored with Howard Farran
1694 The TMJ Blind Spot  : Dentistry Uncensored with Howard Farran In this episode, Howard Farran sits down with Dr. William Cliff, practicing endodontist and Founder and CEO of Asesso Health. With over 28 years of clinical experience, Dr. Cliff shares how repeated frustration with undiagnosed...  Read More
i-CAT FLX Review: Is It Still Worth It in 2026?
Originally published here: The i-CAT FLX has long been one of the most recognizable cone beam systems in dentistry. Known for its flexibility, solid image quality, and wide adoption among general dentists and specialists, the FLX remains a popular option for dentists and specialists alike. But...  Read More
How Sleep Apnea Affects Oral Health: What Dentists Should Know About Diagnosis and Co-Management
Sleep apnea has long been seen as a medical issue, but dentists are now on the front lines of its detection and management. Because many of the early signs of sleep apnea show up in the mouth, dental professionals are often the first to notice that something is off. From enamel wear to chronic dry...  Read More
How to Choose the Best Dental Marketing Agency
electing the  is one of the most impactful decisions a dental practice can make. As competition increases and patient search behavior evolves, having a specialized partner who understands dental SEO, branding, and digital strategy is essential. Among the top choices, Identity Dental...  Read More
Ways to Get More Google Reviews for Your Dental Office
Building a strong online reputation is one of the most important marketing strategies for any dental practice. In today’s digital world, patient decisions are often influenced by what they read online. According to BrightLocal’s 2024 Local Consumer Review Survey, 87% of consumers used Google to...  Read More
Choosing the Right Website Developer with the Best Dental Marketing Agency
When it comes to growing your dental practice online, your website is often the first impression potential patients get of your business. Choosing the right website developer, ideally one supported by the , is one of the most important investments you can make for your practice’s long-term success....  Read More
Top 5 Ways to Market Your Dental Practice: Proven Strategies from the Best Dental Marketing Agency
In today’s competitive dental industry, effective marketing is essential for attracting new patients and maintaining long-term growth. Finding the  can help your practice stand out, build trust, and thrive in your community. At Identity Dental Marketing, a nationally recognized leader in dental...  Read More
Creating Trust Through Stories: The True Power of Patient Voices
In today’s fast-moving dental market, trust is everything, and nothing builds it faster than real stories from real patients. Grace Rizza, CEO of , often encourages practices to “squeeze the juice” from every opportunity to stand out. One of the most powerful tools? Patient video testimonials. When...  Read More
Sleep Apnea and The dentist
In this high-impact episode of The Wonder Tooth Podcast, titled “. As trusted providers of routine care, general and cosmetic dentists are uniquely positioned to identify signs of sleep-disordered breathing, such as worn teeth, jaw misalignment, and airway obstruction. The episode explores how...  Read More
The Patient First Podcast Episode 177: DDS Asks, MD Answers—Discussing Key Issues in Integrated Care
If we want truly integrated care and more medical-dental collaboration, then we need to be having more conversations. In this episode of The Patient First Podcast, Allison Stolz, MD, a primary care physician with decades of experience, sits down with me in the studio to talk about some of the...  Read More
Identifying Sleep Apnea in Your Practice
In recent years, dentistry has evolved from a tooth-focused profession into a vital part of whole-body healthcare. One area where dental professionals can make a powerful impact is in the early detection of sleep apnea—a serious condition that often goes undiagnosed. Since dentists often see their...  Read More
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