Podcast/Blog Posts

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Are Patients Really Using ChatGPT to Find Dentists? (What the Data Actually Shows)
Are patients really using AI search for dentists? Fair question. And honestly, a healthy one to ask.Every few years, a new marketing trend comes along and someone tells dentists they need to completely change their strategy or get left behind. Social media was going to replace everything. Then...  Read More
Episode 42: Dr. Adam Hodges on Composite Veneer Technology and Digital Dentistry
Composite veneer technology is changing what general dentists can deliver — making esthetic dentistry faster, more predictable, and more accessible for patients than ever before.In Episode 42 of The Technology Evangelist Podcast, sponsored by Medidenta Digital Solutions, Dr. John Flucke sits down...  Read More
Joseph Hogan, CEO of Align Technology : Dentistry Uncensored w/ Howard Farran #1720
In this episode, Howard Farran sits down with Joseph Hogan, President and CEO of Align Technology — the company behind Invisalign and the iTero scanner. Hogan brings an extraordinary executive background to the conversation, having led ABB, a $40 billion global automation company, and spent 25...  Read More
The American Sleep and Breathing Academy - Part 3 : Dentistry Uncensored w/ Howard Farran #1718
In this four-guest roundtable — part three of the show's airway and sleep series — Howard Farran brings together a genuinely multidisciplinary panel: Patrick McKeown, an internationally recognized breathing expert, author of eleven books, and creator of MyoTape and the modern Buteyko approach; Dr....  Read More
Schema Markup for Dental Websites: The Hidden Code That Makes AI Trust You
There's a good chance your  has a problem you can't see. Not a broken link. Not a slow load time. Not a missing page. Something invisible — literally invisible to anyone looking at your website the normal way. But to AI tools like ChatGPT, Google's AI Mode, and Perplexity, this invisible layer is...  Read More
Why the Best Dental Marketing Agency Builds Mobile-Optimized Dental Websites
For dentists searching for the best dental marketing agency, a mobile-optimized website is one of the most important investments for attracting and converting new patients. Today's patients expect fast, user-friendly websites that work flawlessly on their smartphones. Since most dental searches now...  Read More
Why the Best Dental Marketing Agency Uses Patient Reviews to Grow Dental Practices
For dentists searching for the best dental marketing agency, patient reviews are one of the most powerful tools for increasing online visibility, strengthening trust, and attracting new patients. In today's digital landscape, prospective patients often read reviews before visiting a website or...  Read More
Why the Best Dental Marketing Agency Prioritizes SSL Certificates for Dental Websites
When dentists search for the best dental marketing agency, they often think about SEO, Google Ads, and website design. However, one of the most important foundations of a successful dental website is security. An SSL (Secure Sockets Layer) certificate protects patient information, builds trust, and...  Read More
Why the Best Dental Marketing Agency Builds ADA-Compliant Websites for Dental Practices
When dentists search for the best dental marketing agency, they often focus on SEO, website design, and Google Ads. However, one critical factor that is frequently overlooked is website accessibility. An ADA-compliant website creates a better experience for every visitor, helps protect your...  Read More
Episode 37: Digital Dentures, Lab Workflows & Modern Collaboration with Jimmy Stegall
In Episode 37 of The Technology Evangelist Podcast, sponsored by Medidenta Digital Solutions, Dr. John Flucke sits down with Jimmy Stegall—Certified Dental Lab Technician, clinical educator, published author, and 2024 NADL Educator of the Year. With more than four decades of experience in dental...  Read More
Dr. Randolph Cross : Dentistry Uncensored w/ Howard Farran #1713
In this episode, Howard Farran sits down with Dr. Randolph Cross, a private practice endodontist in Watsonville, California, and the inventor of the EndoCator — a first-of-its-kind chairside ATP test that tells clinicians, in five seconds, whether a root canal is truly clean before they close it....  Read More
Your Missed Calls Are Costing You (E.333)
“Missing one phone call is too many.” – Adrian Lefler Guest Adrian Lefler is the CEO and Co-Founder of My Social Practice. With 16 years in dental digital marketing, Adrian has spent his career helping dental practices and their teams improve how they connect with patients, communicate online,...  Read More
Why the Best Dental Marketing Agency Maximizes Every Opportunity for Practice Growth
When dentists search for the best dental marketing agency, they often focus on services like SEO, Google Ads, or website design. While those tools are essential, long-term success comes from maximizing every marketing opportunity. At Identity Dental Marketing, Grace Rizza refers to this philosophy...  Read More
Why the Best Dental Marketing Agency Prioritizes Local SEO for Dental Practices
For dental practices looking to attract more local patients, partnering with the best dental marketing agency starts with a strong local SEO strategy. While many people think marketing is all about advertising, sustainable practice growth comes from making your office easy to find when patients...  Read More
Dr. Densen Cao : Dentistry Uncensored w/ Howard Farran #1711
In this episode, Howard Farran welcomes back Dr. Densen Cao — physicist, prolific inventor, and founder and CEO of CAO Group and AMD Lasers — for his first return to the show in eight years. Mentored early in his career by Dr. Gordon and Dr. Rella Christensen, Dr. Cao has spent decades developing...  Read More
Why the Best Dental Marketing Agency Focuses on Patient Loyalty for Long-Term Growth
When dental practices search for the best dental marketing agency, many focus on attracting new patients. While patient acquisition is essential, long-term practice growth depends just as much on retaining existing patients. Building patient loyalty increases lifetime patient value, encourages...  Read More
The Bryan Laskin Podcast Episode 196: The Biggest AI Trend in Dentistry Isn’t in the Office
Patients aren't waiting for another dentist to get a second opinion anymore. They're asking AI. In this episode, Dr. Bryan Laskin explains why the biggest AI shift in dentistry isn't happening inside the practice, it's happening after patients leave. Learn how patient uncertainty, missing...  Read More
Why Most Dental Service Pages Are Invisible to ChatGPT (And the Fix Takes 30 Minutes)
 is quickly becoming just as important as traditional dental SEO, especially as patients use ChatGPT and Google AI tools to research treatments before they ever visit your website. Let's say a potential patient opens  tonight and types: "Who offers Invisalign in [your city] and can tell me how long...  Read More
From Drill-and-Fill to Preventive Dentistry: A Better Patient Path | Dr. Ankur Gupta | FF
One question changed the way a dentist practiced after 23 years... "Would I treat my own child this way?" A dentist looked at his 17-year-old daughter's X-rays and saw nine cavities. Everything he learned in dental school told him to start drilling. But he couldn't do it. Not because the cavities...  Read More
The CE That Actually Changes How You Practice Looks Nothing Like the CE You're Buying
Most happens the same way: a full day in a hotel ballroom, a thick handout, a speaker at the front, and credits logged by dinner. It feels like learning. But decades of research on continuing education tell an uncomfortable story: the lecture-only format that dominates our profession is among the...  Read More
Why the Best Dental Marketing Agency Uses Negative Keywords to Improve Google Ads Performance
When dental practices search for the best dental marketing agency, they often want to know how to generate more qualified patient leads without wasting advertising dollars. One of the most effective—but frequently overlooked—Google Ads optimization strategies is the use of negative keywords. While...  Read More
Airbags Save Lives: But Why Do They Cause So Many Dental Injuries?
. That's faster than a blink, and it's also faster than most people's reflexes can react. In that split second, an airbag can generate enough force to stop a head from continuing forward at 30, 40, or sometimes 60 miles per hour. That force is exactly what saves lives. It's also exactly why so...  Read More
Why Minor Tooth Fractures Can Become Major Personal Injury Claims
A hairline crack in a tooth may appear minor, but it can develop into one of the most expensive long-term injuries after a vehicle collision. Many cracks do not cause immediate pain because the damage initially affects only the outer layers of the tooth.  As everyday chewing and temperature...  Read More
Why the Best Dental Marketing Agency Maximizes Every Marketing Opportunity
When dentists search for the best dental marketing agency, they are looking for more than higher rankings or more website traffic. They want a strategic partner that helps maximize every marketing investment and turn every opportunity into measurable growth. At Identity Dental Marketing, Grace...  Read More
How Does ChatGPT Actually Pick Which Dentist to Recommend? (The 5 Signals That Matter)
  ChatGPT dentist recommendations can feel a little mysterious. If you've ever typed your city into ChatGPT and asked it to recommend a dentist and your practice didn't come up, you've probably had the same reaction most dentists have: Why them and not me? It feels a little arbitrary. Maybe even...  Read More
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