Podcast/Blog Posts

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Will Your Dental Practice Show Up in ChatGPT? Firegang Dental Marketing Explains How to Find Out
Will Your Dental Practice Show Up in ChatGPT? Firegang Dental Marketing Explains How to Find OutBy Becky Spicer | Firegang Dental MarketingDentists, here's a question worth asking: If a potential patient asked ChatGPT to recommend a dentist in your city, would your practice show up?Most dentists...  Read More
Firegang Dental Marketing Explains: Why Dentists Need to Understand Answer Engine Optimization (AEO)
Firegang Dental Marketing Explains: Why Dentists Need to Understand Answer Engine Optimization (AEO)By Becky Spicer, Vice President of Firegang Dental MarketingFor years, dental practices have focused on one big question: How do we get our website to show up higher on Google?And while that's still...  Read More
The New Patient Call That Cost a Dental Practice an Appointment | Becky Spicer, Firegang Dental Marketing
Your Marketing Got the Phone to Ring. But Did Your Team Lose the Patient?Dentists, here's a question worth asking: How many potential new patients call your practice every month, hang up without scheduling, and never get mentioned again?You may be spending thousands of dollars on SEO, Google Ads,...  Read More
Episode 60: Jorge Alegre & Paolo Lubrano on how Digital Dentistry Is Transforming the Dental Lab
Digital dentistry is changing more than how dental practices deliver treatment. It's also transforming how dental laboratories and clinicians collaborate, plan cases, and produce restorations.In Episode 60 of the Technology Evangelist Podcast, host Dr. John Flucke sits down with Jorge Alegre, CDT,...  Read More
Why Your Dental Website Ranks But Gets No Calls | Firegang Dental Marketing
Your dental practice is showing up on page one of Google. Your SEO reports look good. Your website traffic is growing.So why isn't your phone ringing?This is something we see with dental practices more often than you might think. And the frustrating part is that many dentists assume they need to...  Read More
Why ChatGPT May Be Overlooking Your Dental Practice | Firegang Dental Marketing
Why ChatGPT May Be Overlooking Your Dental Practice | Firegang Dental MarketingBy Becky Spicer, Vice President of Firegang Dental MarketingYour dental practice could have a beautiful website, excellent reviews, and strong Google rankings, yet still be missing opportunities to reach patients who are...  Read More
How Patient Testimonials and Case Studies Can Improve Your Dental Marketing
When potential patients are choosing a dentist, they often want to hear from people who have already visited the practice. Reading positive reviews, seeing treatment results, and learning about real patient experiences can help them feel more confident about scheduling an appointment.That's why...  Read More
How to Build Patient Loyalty in Your Dental Practice Through Behavioral Marketing
Building a successful dental practice isn't just about attracting new patients. It's also about creating positive experiences that encourage existing patients to return.Patient loyalty is influenced by more than the quality of dental care. Personal connections, trust, communication, and the overall...  Read More
Why Your Dental Marketing Isn't Working Together (And What It's Costing You)
By Becky Spicer, Vice President of Firegang Dental MarketingHere's something I see far too often when looking at dental practice marketing strategies.A practice owner is investing in SEO, Google Ads, social media, and a professionally designed website. They're spending money, generating traffic,...  Read More
Why Is a Competitor With Worse Google Reviews Outranking Your Dental Practice? | Firegang Dental Marketing
You've worked hard to build a great reputation for your dental practice.You have excellent Google reviews, happy patients, and a team that genuinely cares about providing great dentistry.Then one day, you search for a dentist in your area and discover something frustrating.The practice down the...  Read More
How to Take Before and After Dental Photos for Your Practice
Before and after photos are a great way to show potential patients the quality of your dental work. Whether your practice offers veneers, teeth whitening, Invisalign®, or other cosmetic treatments, these images help patients see the results your practice can achieve.However, taking professional...  Read More
Dr. Jack Hahn, the GOAT of Implant Dentistry : Dentistry Uncensored w/ Howard Farran #1744
Dr. Jack Hahn returns to Dentistry Uncensored for round two — a pioneer of modern implant dentistry with over 58 years in practice, 54 of them devoted entirely to implants, and the designer of four implant systems including the Steri-Oss, the Replace Tapered implant for Nobel Biocare, and the Hahn...  Read More
Want More New Patients? You Might Be Overlooking Your Biggest Opportunity
When a dentist tells me they want more new patients, one of the first things I like to look at isn't their marketing budget. It's what happens when a potential patient actually calls their office.I recently worked with a dentist who was excited about scheduling 19 new patients during his first...  Read More
Why Mobile SEO Matters for Dental Practices: Insights from Firegang Dental Marketing
Why Mobile SEO Matters for Dental Practices: Insights from Firegang Dental MarketingThink about the last time you searched for a business. Chances are, you pulled out your phone.Your prospective dental patients are doing the same thing. Whether they're looking for an emergency dentist, comparing...  Read More
Why Dental Practice Owners Still Feel Stuck (E. 175)
“Stability can be a lot of workarounds stacked on top of each other to keep the peace.”- Victoria PetersonEpisode OverviewYou became a practice owner with something in mind. More control over your schedule. Time with your family. The freedom to practice dentistry your way.Somewhere between patient...  Read More
Can AI Chatbots Like ChatGPT Bring Dentists More New Patients? Insights from Firegang Dental Marketing
Artificial intelligence is changing how people search for information, including how they research dental care. Instead of simply searching Google for "dentist near me," potential patients can now ask ChatGPT, Claude, and other AI assistants detailed questions about dental services, treatment...  Read More
Why Patients Who Spend $5,000 on a Vacation Say “I Can’t Afford” a $2,500 Crown (And What to Say Instead)
Why Patients Who Spend $5,000 on a Vacation Say "I Can't Afford" a $2,500 Crown (And What to Say Instead) Why Patients Who Spend $5,000 on a Vacation Say "I Can't Afford" a $2,500 Crown (And What to Say Instead)When a patient wants treatment but can't afford it, the worst thing you can do is...  Read More
Can ChatGPT Really Bring Dentists New Patients? Firegang Dental Marketing Explains
Can ChatGPT Really Bring Dentists New Patients? Firegang Dental Marketing ExplainsThink about the last time a patient called your office for the first time. Chances are, they did some research before picking up the phone. Maybe they searched Google, read reviews, checked your website, or compared a...  Read More
Repair, Replace, or Monitor? Clinical Decision-Making for Aging Dental Restorations
The decision to intervene on an existing dental restoration is not always straightforward. While secondary caries, marginal deterioration, fractures, and persistent symptoms can indicate restoration failure, not every clinical imperfection warrants complete replacement.For practicing dentists,...  Read More
Firegang Dental Marketing: Website Design Tips That Improve SEO and Google Ads Results
A dental practice website should do much more than look professional. It should help potential patients find your practice, understand what you offer, and take the next step toward scheduling an appointment.At Firegang Dental Marketing, we look at a dental website as an important part of the entire...  Read More
Local SEO Strategies to Improve Your Dental Practice’s Search Rankings
When potential patients need a dentist, many begin their search online. They may search for phrases such as “dentist near me,” “emergency dentist,” or a specific dental service in their city. A strong local SEO strategy can help your practice appear when these nearby patients are actively looking...  Read More
How Patient Reviews Can Strengthen Your Dental Practice’s SEO
Patient reviews have become an important part of how people choose a dentist. Before scheduling an appointment, potential patients may compare practices, read about other patients’ experiences, and look at overall ratings. A strong review profile can help your dental practice stand out while...  Read More
Dental Call Coaching Strategies from Firegang Dental Marketing: How to Boost Patient Engagement and Book More Appointments
Every day, potential new patients call dental offices because they have a problem, a question, or a real desire to improve their smile.But not every one of those calls turns into a scheduled appointment.That is where many dental practices lose valuable opportunities without realizing it.You can...  Read More
Episode 58: Adam Barragato on Dental Video Education & Authentic Learning
Dental education is changing rapidly, and video has become one of the most accessible tools for helping dentists, students, and teams learn new concepts. But effective educational video does not necessarily require an expensive studio, professional production crew, or elaborate equipment.On this...  Read More
When Should an Old Filling Be Repaired or Replaced?
Dental fillings are designed to restore damaged teeth, but they are not necessarily permanent. Years of chewing forces, temperature changes, wear and changes in the surrounding tooth structure can eventually affect even a restoration that has performed well for a long time.When an older filling...  Read More
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