The Dental Marketer
The Dental Marketer
The Dental Marketer | The Best Business Advice for Your Dental Practice Listen To The Dental Marketer Podcast on iTunes, Spotify, Google Play, or wherever you listen to podcasts!
The Dental Marketer

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How Wellness Branding Helps Dentists Attract Better Patients | Dr. Kevin Faist | 620
One sentence from the latest podcast stuck with me:"People don't want to be convinced. They want to understand."Dr. Kevin Faist shared several ideas that apply far beyond dentistry.A few favorites:-"Cheap attention rarely becomes loyal attention."Not every new customer is the right customer.-...  Read More
Why Discounts Can Fully Derail a Dental Practice | Sadie Stewart | FF
Everything in the practice was improving...But it was still losing money.Sadie Stewart has spent years helping dental practices grow, but one client completely changed the direction of her career.The systems were better.Collections were up.The schedule was healthier.Yet the same problem kept...  Read More
Relationship-Based Dentistry: Treat the Person, Not the Tooth | Dr. Brett Kessler | 619
Dr. Brett Kessler built one of the country's most respected fee-for-service practices by believing the opposite.Former President of the American Dental Association. Ironman finisher. Recovery advocate. Practice owner.Yet one of the biggest lessons from this conversation had nothing to do with...  Read More
From NFL Setbacks to Laser Focus: Control What You Can | Aaron Boone | FF
He was cut.An hour later, everything changed.Most leaders would call it luck.Watch here:   Read More
Categories: Marketing
Case Acceptance: How Dentists Earn Patient Trust Without Pressure | Dr. Sasha Rutnam | 618
The founder of a practice with 30+ years of experience, four generations of patients, and referrals that travel five hours shared something unexpected.She believes most dentists blame low case acceptance on the wrong thing.Not fees. Not marketing. Not even clinical skill.The conversation.Here's...  Read More
The Micromanagement Trap Hurting Your Dental Practice | Nishant Pandit | FF
One minute.   That's all it took.   A practice owner realized he was tracking employees down to being one minute late from lunch.   The practice was growing. The systems looked strong from the outside.   But underneath, trust was quietly disappearing.   That moment became a turning point.   Here's...  Read More
AI Dental SEO: From Zero Cosmetic Consults to 17+ | Dr. Brittany Dickinson | FF
What if your biggest marketing problem... wasn't your marketing? Dr. Brittany Dickinson spent over a year waiting for SEO to "kick in." She had rebranded her cosmetic practice. Launched a beautiful new website. Paid thousands for SEO. But new patient numbers kept falling. Eventually, she...  Read More
Adding $30K+ per Month with Whitening That Patients Will Love | Rachel Hicks | 615
This week's podcast completely changed how I think about one of the most overlooked services in dentistry. Rachel Hicks has helped practices turn whitening into a profitable system, not because it's flashy, but because it's built around patient psychology, team training, and operational...  Read More
From Drill-and-Fill to Preventive Dentistry: A Better Patient Path | Dr. Ankur Gupta | FF
One question changed the way a dentist practiced after 23 years... "Would I treat my own child this way?" A dentist looked at his 17-year-old daughter's X-rays and saw nine cavities. Everything he learned in dental school told him to start drilling. But he couldn't do it. Not because the cavities...  Read More
Multi-Location Dental Growth: When to Expand, Sell, or Fix | Dr. Brinda Patel | 614
Many talk about opening more locations.   Very few people talk about what starts breaking when you actually do.   This week on the podcast, Dr. Brinda Kansagra Patel shared what happened after her family's practice grew from 4 locations to 20 across multiple states and why they're intentionally...  Read More
When Dental Partnerships and DSO Sales Fall Through | Dr. Michelle Jorgensen | FF
What if the biggest business mistake isn't choosing the wrong partner...   ...but never defining what a partner is supposed to do?   Dr. Michelle Jorgensen built an incredible practice.   But after four associates declined partnership offers and a DSO acquisition collapsed at the last minute, it...  Read More
How Dental Teams Scale with Scripts, SOPs, and AI Systems | Kristen Davis | 613
Most practices don't lose patients because of clinical care.   They lose them in the conversations between the dentistry.   This week, I had the opportunity to sit down with ... strategic operator, multi-practice growth expert, and creator of the AI platform Sophie. After helping practices scale,...  Read More
You Can't Help Every Patient: The Caring Dentist's Dilemma | Dr. Don Barden | FF
Some of the hardest leadership lessons have nothing to do with strategy.   They have everything to do with letting go.   Economist and human behavior scholar  shares, that after decades of helping leaders think differently, his biggest failure wasn't a bad investment or a failed business.   It was...  Read More
From Software Crisis to Scalable Dental Operations in 7 Offices | Nicole Hartshorn | 612
Most leaders think operational breakdowns start with bad systems.   This conversation suggested something different.   Nicole Hartshorn oversees seven pediatric dental locations and recently led one of the most difficult transitions a growing organization can face: replacing the practice management...  Read More
Dropping Insurance Without Fear of Losing Patients | Dr. Delaney Spaulding | FF
One decision. Half the patients gone almost overnight. And an entire community talking about it on Facebook. From the outside, buying a practice looked like a huge step forward. What most people didn't see was what happened next. After Delaney Spaulding purchased the practice, one of the...  Read More
First Dental Startup: The Real Costs, Delays & Decisions | Dr. Ryan Le & Dr. Tran Nguyen | 611
What if you had: ?? A brand-new startup ?? A 15-month-old child ?? No paycheck for 4 months ?? A practice opening date delayed for nearly 3 years Most people would probably hit pause. Dr. Ryan Le and Dr. Tran Nguyen didn't. They're opening Lakeview Dental in just days! A few lessons that...  Read More
Implant Dentistry’s Hidden Danger: The Trap of “Just Getting It Done” | Dr. Ivan Chicchon | 610
I recently had the founder of  on the podcast.   Dr.  has trained dentists in implant dentistry for nearly a decade, built a successful implant-focused practice, and helped countless clinicians place their first implants with confidence.   But what stood out wasn't a discussion about implant...  Read More
Your Worth Is Not Your Title: A Dental Leader’s Wake-Up Call | Lorie Streeter | FF
Imagine spending nearly 20 years building something...   Only to have it end.   Not because you failed.   Not because you did something wrong.   Just... over.   That's exactly what happened to Lorie Genelin Streeter.   And what surprises many people isn't the loss itself.   It's what the loss...  Read More
Your Worth Is Not Your Title: A Dental Leader’s Wake-Up Call | Lorie Streeter | FF
Imagine spending nearly 20 years building something... Only to have it end. Not because you failed. Not because you did something wrong. Just... over. That's exactly what happened to Lorie Genelin Streeter. And what surprises many people isn't the loss itself. It's what the loss revealed. She...  Read More
From $500K to $1M: Fix the Leaks Holding Your Dental Practice Back | Dr. Len Tau | 609
“What would it actually take to grow a $500K practice to $1M in just 12 months… with a $1,500/month marketing budget?” Listen to how we mapped out the exact strategy to make this possible. What stood out most? - Growth wasn’t just about running more ads. - Or spending more on SEO. - Or even...  Read More
Not a Born Leader? How Dr. Block Uses SOPs for Stress-Free Dental Leadership | FF
One employee leaving changed the entire way this practice operated. Not because they were impossible to replace… But because nobody realized how much knowledge lived only inside that one person’s head. A practice owner (Eric Block) recently shared how losing a longtime front desk team member...  Read More
Not a Born Leader? How Dr. Block Uses SOPs for Stress-Free Dental Leadership | FF
One employee leaving changed the entire way this practice operated. Not because they were impossible to replace… But because nobody realized how much knowledge lived only inside that one person’s head. A practice owner (Eric Block) recently shared how losing a longtime front desk team member...  Read More
How to Hire the Right Team for Your Dental Startup | Dr. Kelsi Lewis | 608
Had a really honest conversation recently with Dr. Kelsi Lewis from Glow Dental Co. On paper, things look successful: Startup practice. $1M+ collected by year four. Growing team. Expansion plans. Strong new patient flow. But the real conversation was about the part of ownership people don’t...  Read More
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