Podcast/Blog Posts

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Episode #807: How to Level Up the Treatment Coordinator Position
Welcome to the treatment coordinator realm! Consultants Tiff and Dana closely analyze what a treatment tracker is and how you can use one most effectively for your practice. They touch on:          What a tracker can look like (they can be different for each person)               How to identify...  Read More
Developing an Efficient Website: Key Strategies
In today's social media-driven world, the significance of a robust website can often be overshadowed. However, when individuals seek out a new dentist, their initial stop is Google, closely followed by a visit to the dentist's website. Whether we embrace it or not, a dental practice's reputation is...  Read More
Episode #805: Office Autopsy: Implementing PRF
The popular office autopsy is back! In this episode, Kiera talks about a practice that worked with DAT to implement PRF (platelet-rich fibrin) into its toolbox. Not only did the therapy service massively increase this office’s production, but the team stayed consistent and focused for a majority of...  Read More
Episode #803: KPIs Are a Scoreboard for Your Practice
AT consultants Tiff and Denae discuss key performance indicators (KPIs). When utilized correctly, KPIs can help you understand if the individual pieces are moving in the right direction for the practice as a whole. They touch on finding the right metrics for positions, examples of what to track,...  Read More
Episode #768: Dental Consultant's Top Tips to Maximize Your Software
Tiff and Dana return with efficiency hacks for going paperless in your practice. They touch on softwares to utilize, how to set expectations from the beginning, where you can go paperless right now, and more. Episode resources:   Read More
Dentists Take Note: The Hazards of Pay Per Lead Marketing
In the dynamic realm of dental marketing, practitioners are continually seeking ways to draw in new patients and expand their practices. One marketing approach that has garnered attention in recent years is Pay Per Lead marketing. Although it may appear appealing initially, we, at Identity Dental...  Read More
Episode #758: Make Exams As Easy As Possible
Britt and Tiff focus on ways teams can streamline skills in 2024. This episode is all about standardizing exams, for one doctor or multiple. They talk about ideas to streamline, how to involve the right people in implementation, and more Episode resources:   Read More
Episode #756: Do You Want Dessert? Increase Your Case Acceptance By Using This Simple Method.
Are you asking the right questions of your patients at the right time (and with the right energy)? Kiera and Tiff explain how to increase your practice’s case acceptance by assuming the yes. They compare it to the waiter asking if you want dessert at a restaurant: There’s a right way to go about...  Read More
Navigating Hard Conversations: Embracing a Three-Step Routine for Success with Grace Rizza
Navigating through challenging conversations can often feel like traversing a minefield, be it addressing patient concerns, managing staff dynamics, or confronting issues with higher-ups. In this blog post, we delve into a straightforward yet powerful three-step approach to turn even the most...  Read More
Guaranteeing Client Safety: Unveiling Identity Dental Marketing's Robust Security Strategies
In the contemporary digital landscape, preserving the security of sensitive data stands as a paramount concern, particularly within sectors like healthcare where patient confidentiality is mandated by law. Identity Dental Marketing recognizes the imperative nature of safeguarding our clients'...  Read More
Be Wary of Facebook Messenger Scams: Tips for Recognizing and Reporting Phishing Messages
In today’s digital age, scams and phishing attempts have become increasingly sophisticated, preying on unsuspecting individuals who may not be aware of the telltale signs of fraudulent activity. One such avenue for scammers is Facebook Messenger, where users can receive messages that appear to be...  Read More
Strengthening Your Brand: Embracing the Advantages of Supporting Local Sports Teams
Greetings, fellow entrepreneurs and enthusiasts of business growth! Today, I am eager to delve into a marketing strategy that, though seemingly modest in scale, possesses remarkable potential: the sponsorship of local sports teams. Imagine this: Envision your company logo boldly displayed on the...  Read More
Techniques for Running a Successful Webinar
Leveraging Webinars for Digital Engagement Webinars: The Convenient Alternative Webinars, the digital offspring of traditional seminars, offer a convenient platform for real-time interaction between presenters and global audiences without the logistical headaches of physical events. Driving Lead...  Read More
Episode #743: Birdseye View: Practical Application for Growth
Kiera shares what happens when the Dental A-Team comes to your practice — the prep before a consultant shows up, the assessment once boots are on the ground, and the implementations that can bring about a maximum gain with the least amount of effort. Episode resources: Reach out to Kiera:     Read More
Essential Components for Crafting an Effective Landing Page
Crafting Effective Landing Pages for Successful Ad Campaigns Design and Content: The Backbone of Conversion Crafting effective ads that drive conversions requires more than just catchy headlines and eye-catching visuals. It's about creating landing pages that seamlessly guide potential customers...  Read More
Episode #735: This Is What It Takes to Improve Your Practice
Are you doing what’s necessary to take your business where it needs to go? In this episode, Kiera asks some challenging questions meant to inspire listeners to take a good, hard look at their dedication to the workplace. If you want your team to be made up of hard workers who believe in the...  Read More
After 2 Months of Running Ads, Why Haven't I Seen Results Yet?
Paid digital advertising, like all marketing methods, requires patience to yield significant results. It's important to understand that success doesn't typically happen overnight. Instead, it evolves gradually over time as the campaign gains traction and optimization efforts take effect. By the...  Read More
Improving Facebook Audience Optimization
Efficiently targeting your ideal audience on Facebook requires a deeper understanding of your campaign objectives and the nuances of your service. As the owner of a dental marketing agency, I've gained valuable insights into crafting effective Facebook ads that precisely resonate with specific...  Read More
Episode #717: Accelerated Hygiene Do’s and Don’ts
DAT consultants Tiff and Denae discuss accelerated (or assisted) hygiene and how it’s helpful amid transitions taking place in offices across the country. Together, they touch on the do’s and don’ts of implementing and/or perfecting its use in your practice. Do:          Develop protocol          ...  Read More
Conquering Tough Talks: Embracing a Three-Phase Habit for Success with Grace Rizza
Difficult conversations are often emotionally taxing and present significant challenges, whether they involve addressing patient concerns, managing employees, or confronting issues with superiors. In this blog post, we delve into a straightforward yet remarkably effective three-step...  Read More
Episode #708: You Need to Standardize Your Rooms
Tiff and Britt are here to address the chaos circling dental practices lately. The consultants provide tips for freeing up brain space:                  Standardize your rooms                          Color-code operatories                          Schedule out quarterly ops checks         ...  Read More
Episode #706: How To Utilize EFDAs to Maximize Your Office
Consultants Tiff and Dana are talking about EFDAs, or expanded functions dental assistants, in this episode. They break down where EFDAs can be utilized, how to best employ them, a look at practices who use EFDAs well, and a whole lot more. Episode resources: Reach out to Tiff and Dana:     Read More
Episode #700: Seven Ways to Go From Good to Great
The Dental A-Team podcast family has been together for 700 episodes, and Kiera’s here to celebrate it. She shares seven themes of podcast topics that have made dental practices go from good to great:          Billing basics               Overhead knowledge               White noise time          ...  Read More
Episode #699: Are You Diagnosing?
If your practice isn’t meeting monthly goals, it might be a sneaky factor as to why: You’re not diagnosing enough! Tiff and Dana explain how to go about tracking diagnoses, what numbers to aim for, timeline, and more. Episode resources: Reach out to Tiff and Dana:     Read More
Episode #692: Schedule __% of Your Treatment in the Back Office
That’s 80%, folks. 80% of your treatment should be scheduled in the back office. Tiff and Dana talk all about scheduling in this episode — the importance, the successes that come, and how to go about implementing. Episode resources: Reach out to Tiff and Dana:     Read More
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