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12 Steps to Rise From the Ashes after a Catastrophic Event
Rise from the Ashes after a Catastrophic Event When this crisis if over, we must Restore our Practice, Remake our Systems, Rebuild our Dreams, and Reclaim our Bright Future. Note: you can watch this video in our  In 2013 I faced a similar crisis when my practice burned down overnight. This...  Read More
Stop SEO in the Time of Covid-19?
“In the midst of chaos, there is also opportunity” - Sun-Tzu Truth…businesses are going to struggle for a while. But the reality is that businesses and dental practices will eventually open again.  So in the meantime, while your dental practice is closed should you shut down your SEO? Yes and No....  Read More
Predictions for When the Pandemic Ends
The pandemic/virus/regulation situation is going to end. You know it will.  I know it will.  So how are you going to use your time and opportunity to make necessary changes?  This little episode is a little warning and prediction.  You don't want to waste you time right now.   Read More
'Don't Wanna' - Child Patient Behavior Management
With more than 30 years of working in pediatric dentistry and orthodontics, I've seen it all.  How can you get that child patient to behave? Here's what works.    Read More
Marketing Emergency Dental Services during the Coronavirus Pandemic
Marketing Your Emergency Dental Services During A Pandemic A few days ago, the ADA published guidance found  around what constitutes dental emergencies that should still be performed by dental practices across the country, and what should be deferred until after the Coronavirus Pandemic has...  Read More
COVID-19 and Closing Your Practice with Dr. Vik Tiku
Read the blog here:   Read More
An open letter To Our Clients RE Covid 19
TRANSCRIPT: As you are aware, many dental practices across the country and the world are now closed entirely or open to only emergency cases. This is going to be a very difficult time for all dentists, and we’ve received many emails and calls from clients in truly heartbreaking situations.  We...  Read More
Growing your Dental Practice with Social Media Marketing with Zak Haddad
Our guest this week Zak Haddad sits down with Brandon Fetters to discuss the importance of Digital Marketing and Social Media in today’s dental industry. Zak shares a few methods and strategies that he uses to help his clients obtain patients and leads. Zak also goes more in-depth on Facebook...  Read More
Demographics or PR: Crisis Planning
When panic creeps in the door and disaster is shouting its name, you don't have to stand idle and helpless.  Sure demographics can help but it is Public Relations that will get the results.   Read More
Virtual Solutions to Help Assist Through COVID-19
            Virtual Solutions to Help Assist Through COVID-19 In this trying time when the world is faced with so much uncertainty and fear, it’s more important than ever that we come together as a community – even if that means we can only interact virtually.  (American Dental Association) is...  Read More
Temporarily Closed due to the Coronavirus?  Add a emergency closure notice to the top of your website!
Many practices have closed temporarily due to coronavirus concerns and/or state/national association recommendations.  If you're in this boat, you should add a little notice on the top if your website or in some prominent location, like this: Ideally it is: - persistent on all pages - easily...  Read More
Categories: Marketing
The Membership Model with Tom Comerota
            The Membership Model with Tom Comerota I’m delighted to bring you this episode of the Delivering WOW podcast, featuring Tom Comerota of Dental Stores. Tom is helping offices across the country scale their business and increase their revenue by introducing products, services, and...  Read More
6 Ways to Build Deeper Connections With Patients
            Patients don’t know how amazing you are at dentistry. When they come to your practice, what they’ll remember the most and what they’ll come back for is a WOW experience. There are many ways to . But interacting with them is a super important part of it. That’s why you need to know...  Read More
Generational Demographics Revisited: Is a private practice still a viable option?
It may surprise you but there is a multi-year news cycle that recurs which seems intent on making you worry.  As a professor of mass communications, I can share with you that these come around regularly.  This year, the perfect storm of a presidential election, 10-year national census, and other...  Read More
How to Market Your Dental Practice Online with Adam Zilko
            How to Market Your Dental Practice Online with Ada In our always-connected times, marketing has moved away from flyers and word of mouth referrals (though they’re still helpful!) and towards digital and internet marketing. For some people, this is exciting. For others, it’s like a...  Read More
The 3 Reasons Your Google My Business Listing Isn’t Ranking In the 3 Pack
Where does your Google My Business (GMB) listing rank? Google any local service you can think of.  Better yet, when you’re physically out and away from the office Google the most common search queries when searching for a dental provider, “dentist near me” or “dentist in (enter your target city)”....  Read More
3 Signs it's Time to Find a New SEO Provider
Have you outsourced your SEO (search engine optimization) to a third party only to find you’ve spent a bunch of money with no results? Are you nowhere to be found when prospective patients are looking for a dentist in your area? Are you beginning to suspect that SEO is too difficult to put into...  Read More
Google My Business SEO for Dentists Made Simple: DIY Step-by-Step Guide
157% call volume increase with Google My Business…? Yes, you read correctly, a 157% increase. Everyone talks about Dental SEO but what about ? Everyone treats Dental GMB SEO like the stepchild, overlooking and passing it by. If they only knew the magnitude of ROI from Google My Business. First,...  Read More
Dentistry that Patients Actually Ask For
What kind of dentistry do patients actually want and ask for?   You might be surprised.     Read More
Of course it depends on many factors, but for the average solo-dentist practice, in an acceptable location, with an average annual gross --what is a good/simple formula to put a value on a practice?  Read More
Don’t Break Up With Me- Controlling Cancellations
Today, Mark and Kiera go, in-depth, on how Kiera refuses to be the girl who gets broken up with when it comes to cancellations.  Cancellations are the BANE of the front office’s existence and can really throw a negative curve into your day. And yet-- they can be turned around with one simple phrase...  Read More
Welcome to the Dental A Team Podcast!
Today, Mark and Kiera go, in-depth, on how Kiera refuses to be the girl who gets broken up with when it comes to cancellations.  Cancellations are the BANE of the front office’s existence and can really throw a negative curve into your day. And yet-- they can be turned around with one simple phrase...  Read More
How to Close More High-Value Cases with Tony Seymour
            Close More High-Value Cases with Tony Seymour Wouldn’t it be great if ALL of your patients could afford treatment? Many practices see patients turn down treatment plans because of financial setbacks. However, there is a way you can help more of your patients say yes to treatment...  Read More
Episode 108: The Fastest Way to Practice Success
Technologies have really scaled up the ability to run a dental practice. In this episode of The Operatory, Dr. Bryan Laskin and Dave Pryor discuss how to leverage those technologies to bolster the success of your office.  The Fastest Way To Practice Success Find us on Radio!  Read More
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