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What Does Grace Rizza Mean When She Tells Someone to Squeeze the Juice?
In dental marketing, the phrase “Squeeze the Juice” reflects a powerful mindset about maximizing every opportunity for growth. Grace Rizza, founder of Identity Dental Marketing, uses this expression to describe the importance of getting the most value possible from every marketing effort. Rather...  Read More
Essential Mobile SEO for Dental Practices
Essential Mobile SEO for Dental Practices The way patients find dental services has changed, and it continues to change fast. Today, most prospective patients are pulling out their phones and searching for a local dentist, reading online reviews, or checking a dental practice’s website before ever...  Read More
Why Closure Creates Loyalty (E.321)
“If I received a bouquet of flowers, or I received a card in the mail, or I received a video in my email inbox congratulating me on completing the journey, that would blow my mind.” – Regan Robertson Brief Overview of the Episode This episode focuses on post-appointment communication protocol...  Read More
Elevate Your Dental SEO Strategy with AI and Identity Dental Marketing
As digital marketing continues to evolve, artificial intelligence (AI) is transforming how dental practices approach Search Engine Optimization (SEO). By leveraging advanced data analysis and machine learning, dental practices can better understand patient behavior, improve online visibility, and...  Read More
Going Fee-for-Service in Manhattan: Bold Practice Moves in a Tough Market | Dr. Fatina Shtivelman | 600
I just had the founder of a boutique pediatric dental practice in Manhattan on the podcast: FaTina Shtivelman From the outside, it looks like clarity and control. Behind the scenes, it was years of second-guessing, empty schedules, hiring mistakes, and rebuilding the business model entirely. ...  Read More
Effective Use of QR Codes in Dental Marketing
In the fast-paced world of dental marketing, staying connected with patients and making information easily accessible is crucial. One innovative tool gaining traction among dental practices is the use of QR codes. These quick response codes serve as a bridge between the physical and digital worlds,...  Read More
Greater Washington DC: Top 5 Best Areas to Open a Practice in 2026
Greater Washington DC: 5 Areas to Open a New Dental Practice in 2026 Episode Transcript: Greater Washington DC isn’t just one city—it’s a dynamic metro area spanning parts of Maryland, Virginia, and the District itself. With a population of roughly 6.4 million and steady growth driven by...  Read More
The Bryan Laskin Podcast Episode 191: Stop Revenue From Walking Out Your Door
The real decision isn’t made in the chair, it happens after the patient leaves. In this episode, Dr. Bryan Laskin breaks down one of the most overlooked growth levers in dentistry: the post-visit window. While most practices focus on chair time and production, the real decision-making happens...  Read More
Mastering Mobile Optimization to Enhance Your Dental Practice’s Online Presence
In the competitive world of dental marketing, having a fully responsive and mobile-optimized website is no longer a luxury—it’s a necessity. As more patients rely on smartphones to search for dental services, the importance of an easy-to-navigate, mobile-friendly site cannot be overstated. Identity...  Read More
How to Rank #1 on Google in 60 Days (And Why Most Dental Practices Never Do in Years)
Three days ago, I published the previous post in this series on Dentaltown. As of today it's on Page 1 of Google, outranking articles from sites with Domain Authority scores 17 to 37 points higher. I wrote it using the exact method below. Keep that in mind as you read. Let me say the quiet...  Read More
Why Your Dental Website Gets Traffic But No Calls (The Conversion Problem Nobody Talks About)
You did everything right. You invested in SEO. You show up on Google. People are visiting your website — you can see it in the analytics. And yet the phone isn't ringing any more than it did before. The appointments aren't coming. The traffic is real, but it's leaving without doing anything. Most...  Read More
Hidden Costs of Saving: Why Spending on Staff Early Is Essential for Your Startup’s Growth | Dr. Brandon Prior | FF
When you first opened your practice… did you tell yourself this? “I’ll just do hygiene for now…” “I’ll save money…” “I’ll wait until I feel ready…” Because that exact thinking is what can quietly keep you stuck.   You’re in the op doing a prophy… Meanwhile: • A bigger case walks out untreated •...  Read More
Expert SEO Strategies to Help Your New Dental Practice Thrive
Establishing a new dental practice comes with unique challenges and opportunities. Among the most critical tasks for new dentists is creating an effective online presence that attracts patients. Search Engine Optimization (SEO) is essential in this process, enhancing your visibility and connecting...  Read More
How Dental Practices Actually Show Up on ChatGPT (And What This Means for Yours)
900 million people used ChatGPT last week. That number doubled in 12 months. It will double again. And according to OpenAI's own published data from January 2026, more than 40 million of those users ask it healthcare questions every single day, with 7 in 10 of those conversations happening outside...  Read More
How Dental Practices Actually Get to Page 1 on Google (And Why Most Never Do)
Let's get the obvious thing out of the way first. If you've been in practice for more than five years, you've probably been pitched SEO at least once. Maybe more than once. Someone promised you Page 1 rankings, took a monthly retainer, sent you reports full of graphs and activity summaries, and six...  Read More
Effective Strategies for Tracking and Analyzing Dental PPC Performance
If you are running Google Ads or other paid ads for your dental practice and wondering if they are actually working, you are not alone. Many dental professionals invest heavily in PPC advertising but never truly understand what their marketing performance is telling them. They see clicks,...  Read More
The Essential Role of SSL Certificates in Securing Your Dental Website
In today’s digital age, ensuring the security of your dental practice’s website is not only a technical necessity but also a vital part of your marketing strategy. A key element of this security is the Secure Socket Layer (SSL) certificate. As dental practices increasingly rely on their online...  Read More
How to get chosen by patients online (step by step guide)
Read this slowly: The hardest-to-find dentist works the hardest for every patient. The dentist everyone finds first gets to pick who they work with, what they charge, and how full their schedule is.   The first step to being chosen online is being found online.   Getting found on Google as a...  Read More
The Welcome Patients Never Forget (E.320)
“The patient welcoming is so simple, but really, really important.”- Apryl Christian Brief Overview of the Episode Some practices think patient experience is built through big gestures. This episode makes the opposite case. Trust is often won or lost in the smallest moments. Eye contact at the...  Read More
Enhance Your Dental Practice’s Success with a Mobile-Responsive Website
In today’s fast-paced digital world, patients rely heavily on their mobile devices to find services and information. For dental practices, having a mobile-responsive website is no longer optional—it is essential for success. A mobile-optimized website enhances the patient experience, improves...  Read More
How to ensure patients who visit your website book
Ranking high on Google Maps isn’t enough to attract new patients. While it helps, your website is key for cautious patients seeking more information. Many dental websites treat conversion as an afterthought, just adding a phone number and a “contact us” form. To convert patients, you need to know...  Read More
The Bryan Laskin Podcast Episode 190: The 3 Biggest Risks Facing DSOs Right Now
Dentistry is entering a new reality for DSOs and group practices. Growth alone isn’t the strategy anymore. Leaders today have to manage enterprise risk, operational consistency, and long-term valuation. Dr. Bryan Laskin shares a powerful leadership framework from his mentor Dan Sullivan called...  Read More
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