What does it REALLY take to build your dream practice? One that grows beyond the ops, develops leaders at every level, and becomes the community’s top choice.
Let me introduce you to Dr. Andrew and Jeff, two dental professionals who did exactly that.
When we first met, they had a five-operatory practice, a team of seven, and a lot of ambition. Fast forward to today: they lead a 17-operatory, 16,000-square-foot practice with a team of 20, and a culture that runs deeper than systems or square footage.
This isn’t a story about luck. It’s a story about vision, execution, and real leadership.
The Vision Was Bigger Than the Building
Like many practice owners, Andrew was a passionate clinician. Jeff, with a background in marine geophysics, was a complete outsider to dentistry—until Andrew pulled him in. What started as “I have no idea what I’m doing” quickly evolved into a powerful leadership duo.
They didn’t just want a bigger practice. They wanted a better one.
Their goal? To be the practice their community chooses, not just the one that's convenient.
From Frustration to Fulfillment
Jeff admitted early on that he wasn’t enjoying his work—and knew that if he wasn’t fulfilled, his team wouldn’t be either.
With coaching and clarity, he redefined his role as a leader and began creating a culture where:
- Team members felt valued, not overlooked
- Dental assistants were treated like vital clinical partners
- Every team member had room to grow and thrive
The transformation didn’t come from micromanaging—it came from alignment, delegation, and giving people purpose.
Systems That Scale (and Stick)
They implemented proven systems like:
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NDTR for daily accountability
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ICRP for intentional performance tracking
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Clear scheduling structures that supported growth
But the real game-changer? They stayed consistent. Even as the practice expanded, they continued to refine their systems and lead with purpose.
Their culture started attracting top talent, and patients felt the difference.
Expansion with Intention
Originally planning to expand their current building, the pandemic changed everything. Instead, they bought a larger property with more long-term potential.
They:
- Reused materials to stay on budget
- Built strong relationships with contractors
- Included their team in design decisions
- Moved in over Labor Day weekend, with the team voluntarily helping
It wasn’t about flashy renovations, it was about creating a space that reflected their vision.
And yes, a hurricane hit one month after they opened. But their systems, their culture, and their leadership held everything together.
Why This Story Matters
Plenty of practices expand. But Jeff and Andrew didn’t do it for ego. They did it for impact, on their patients, their team, and their community.
Their numbers are impressive, but it’s the way they grew that sets them apart. They created a business they’re proud of—and one that gives back.
If you’re reading this wondering if you can do the same: you can.
The steps are simple, even if they’re not always easy:
? Get clear on your vision
? Develop your leadership team
? Build systems that serve people—not just profit
? Grow with intention, not impulse
If you're ready to build a team that thrives, a business that scales, and a practice you're proud to lead, Schedule a call!
Don't forget to check out our podcast for more tips on overcoming patient objections.
