"Accountants know the cost of everything and the value of nothing." ~Chris Sands
Dentists are great at dentistry—but most struggle when it comes to financial clarity. In this episode, Chris Sands, co-founder of Pro-Fi 20/20, shares how his team is reshaping the role of CPAs in dental practices—and why so many doctors feel frustrated, overtaxed, and unsupported.
Chris gets real about what dental entrepreneurs actually need:
- A CPA who meets with you quarterly (at minimum)
- Clarity on your cash flow, spending behavior, and tax structure
- Avoiding silent killers like loan-to-shareholder accounts
- A strategic roadmap tied to your goals, not just your spreadsheets
- Behavioral finance coaching that helps owners stay on track
This episode is both a wake-up call and a roadmap for dentists who want to take control of their numbers—and stop feeling like their CPA is just sending tax returns and crossing fingers.
Key Reflection Questions for Listeners:
- Have I reviewed my loan to shareholder account in the last year?
- Do I meet with my CPA more than once a year—and do they speak my language?
- Am I building a strategy based on my goals, or just reacting to tax season?
Listen now to stop flying blind—and start getting the financial clarity your practice deserves.
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