Key performance indicators (KPIs) are a powerful tool. They provide concrete numbers for your practice, showing what’s working well, but also clear-cut areas for improvement. Tiff and Kristy break down how and where to use KPIs, plus interpretation, growth factors, and more.
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The Dental A Team (00:00)
Hello Dental A Team listeners. I am back here with one of your favorites I know she's one of your favorites because we get some massive kudos and massive reviews and feedback on Miss Kristy and I've got her here today to pick her brain on a couple of different Topics and this one we are diving right in you guys I'm super excited for this topic and for what's to come Kristy you work really really really hard with your clients on
finding the metrics that are actually going to push their needle. And something that I think you key in very easily on is that missing, I said earlier, like a puzzle piece. And you're able to see the picture, the big picture, and then narrow it down into pieces that are going to move ? incrementally, right? We always look for the things that are gonna, a small change that can make a massive difference. And you're really good at keying into those pieces. Now,
Earlier we were recording a podcast and we talking about this massive growth that a platinum client of yours had experienced this year. We're recording this in 2025. It'll release in 2026. So this year they had experienced this incredible growth. And we talked about some of the systems that they had used, handoffs and block scheduling and financial menus, all of the different things that you guys were able to implement lasers, kind of all the things.
DAT Kristy (01:02)
Thank
The Dental A Team (01:16)
But when it comes to, we can implement things and this I think is what happens when practices come to us. The practices come to us, Kristy, and they say, teach me systems, right? I need systems. We're like, gosh, you have systems. You just don't know if the systems are working or not, right? You wouldn't have gotten this far. You wouldn't be calling down on a team if there were no systems. So we just have to key in on the systems that you have and figure out why, if they are working or not and if they're not, why they're not working. Now, Kristy.
DAT Kristy (01:30)
Thank
The Dental A Team (01:45)
The word KPI or the acronym KPI, key performance indicators, I think can be daunting and confusing, very confusing. So help us to simplify today. How do you go about choosing the right KPIs? And what are some of your favorite overarching KPIs for practices to use?
DAT Kristy (02:06)
Yeah. I love that you say that Tiff, because KPIs, you know me, I do love the numbers because the numbers don't lie, right? And they start to tell a story. They don't tell this whole story, but it lets us see what's working well and be able to celebrate with our teams, you know, what is going good. And it also lets us ? dive into maybe areas where there's opportunity for sure.
And I always like to say there's lead and lag measures. And so I like to look at both, you know, to your point, probably my top ones, obviously everybody knows production, collection. ? And I also like to say, don't get hung up just on percentages. Also look at the numbers too, right? It's both. And then also case acceptance.
dollars diagnosed, dollars accepted, and your percentage accepted. ? And to that point, your re-care and even new patient numbers too.
The Dental A Team (03:14)
I totally agree with you. I'd
love that you said don't pay attention just to the percentage. I think both are equally as important. And I think what you mean by that, I can surmise, is we'll take diagnosis for an example, something we talked about in the other podcast we recorded for your Platinum client was that they were able to increase their case acceptance, but you started tracking and looking at what their diagnosis amount was. So if we strictly look at, and I love this one because
I love when practices come in and they make it really easy for us and they're like, gosh, I have a really high case acceptance. have 87 % case acceptance, but my schedule isn't full. I'm not hitting production goals. And we're like, heck yeah, slam dunk, this one's easy. We're not diagnosing enough. So I think that's the differentiating space that you're talking about, the percentage versus the dollar amount, because we can have really high case acceptance of a small dollar amount. So if we're not looking at both of those simultaneously and seeing
are we diagnosing enough dollars to get to the production and collections that we want and then also getting the case acceptance? Is that what you're meaning there by that KPI? And how would you separate those KPIs for someone tracking them that's trying to maybe get to that next level of production?
DAT Kristy (04:29)
Yeah, absolutely. That is exactly what I'm talking about because again, that percentage we can celebrate all day long. But if my goal is $100,000 a month and I'm getting 80 % case acceptance of $50,000 a month, obviously that's not enough to reach our goal. definitely looking at dollars diagnosed being at least three times what we want our goal to be. ?
we know we're more likely gonna hit our goal. Then we can start working on the percentage and capturing more of the percentage. But it's funny that you say that Tiff, because just the other day I was pointing out to a doctor, I'm like, look at this month, you had 46 % case acceptance, but this month you had 21%. But look at the dollar amount. I'd rather take that dollar amount all day long in the 21 % month than the 46 % month. So again,
The Dental A Team (05:24)
Yeah.
DAT Kristy (05:25)
then we can start focusing in on how do we capture more of it as long as we're diagnosing enough to get there.
The Dental A Team (05:33)
Totally. And what do you use as your marker for the amount of ? diagnosis that they need? So how much production should a practice be diagnosing per doctor in order to hit their goals?
DAT Kristy (05:44)
Yeah, depending on what their goal is per month based on their overhead of the practice and you know other factors for growth, we want them to be diagnosing three times at least what that monthly dollar amount is that we want to hit.
The Dental A Team (06:01)
Yeah, I totally agree. And that gives you the flexibility of case acceptance, right? So if we're diagnosing three times, because when we look at case acceptance also, there's two different, there's multiple KPIs within KPIs. And you guys, this is why it gets so daunting. And it can be overwhelming to try to find quote unquote, the right KPIs. Like just find KPIs, just start tracking KPIs, just start tracking key performance indicators, and then get more granular as you see, okay, great, this leads to the next one, because you're gonna try to capture too much.
and you're gonna get overwhelmed with the choices. I say that because case acceptance, just case acceptance alone has two variations of KPI. There's a one-to-one, did they schedule or not, right? So if they scheduled a filling but they had a crown diagnosed as well and they only scheduled the filling, that's 100 % because they scheduled something. Or our preferred method, a dollar for dollar.
If they were treatment planned $1,000 and they only scheduled $500, that's a 50 % case acceptance. So thank goodness I picked easy numbers this time. I'm usually really hard on myself there. But that's how the KPIs within that KPI work. So if you're at a 35 % case acceptance, but you're diagnosing three times the amount of your goal or four times and maybe you're a cosmetically driven practice, so your case acceptance is lower than a general.
DAT Kristy (07:02)
You
The Dental A Team (07:22)
bread and butter, then your case acceptance against your diagnosed is going to work to help fill that schedule. So I think that's a beautiful place to start, that diagnosis plus case acceptance, those go hand in hand. And then Kristy, I always go down, I kind of see it going, so you see the diagnosis, like how much are we diagnosing? Are we diagnosing enough? What percentage of that diagnosis are we getting accepted?
and do we have enough new patients to continue to support that diagnosis? You might see one month you have great stellar diagnosis because you had a massive amount of new patients, but that new patient number isn't consistent. So then next month your new patients drop, well so does your diagnosis, and your case acceptance probably does, because you're not feeling so hot either. You're like, what the heck is going on? You're spiraling, so is your case acceptance. So they all follow each other. So I kind of see that like.
diagnosis, case acceptance, then new patients. And on average, Kristy, what would you say a good KPI number for new patients is per full-time doctor?
DAT Kristy (08:28)
Yeah, I say anywhere between 25 and 35 per full-time doctor for sure is a healthy metric.
The Dental A Team (08:35)
Yeah, I totally agree, totally agree. And what other KPIs would you say, so think diagnosis, case acceptance, new patients, those are really, really easy to track numbers and those are definitely indicators of everything else. What are some other key performance indicators that you typically have offices start out with?
DAT Kristy (08:38)
Thank
Yeah. The other one is your reappointment rate and even taking a look at how many patients are going inactive because surprise, surprise docs, a lot of times we're really happy about that new patient number, but then we see, there's equally that amount going out the back door because we haven't worked re-care. And so again, we can be very strategic and focus on the re-care. We can look at the patients that have outstanding treatment because like you said, Tiff,
it definitely directly affects the doctor's schedule when we're not getting those patients back in that have outstanding treatment. So that is one that I definitely would recommend looking at.
The Dental A Team (09:32)
Absolutely.
Yeah, and that one, Kristy, I love your appointment, right? Because it gets the team involved too. It's very easy for the doctor, the owner, the office manager to think that all of these KPIs need to land on you and that you need to be the one tracking them. But those kind of smaller variable KPIs really get the team involved. And to that point as well, do think, I think doctors knowing their diagnosis is massive, but I treatment coordinators should be the ones that are tracking and reporting on that metric. And this is where
DAT Kristy (09:41)
Mm-hmm.
The Dental A Team (10:06)
know, practices come in and they're like, I need to track these KPIs. And they're like, Kristy, can't fill out the scorecard. We're like, cool, you shouldn't be, that's okay. So taking that, you know, to back up, we use a scorecard with all of our clients that tracks a ton of metrics that are indicators of making your goal or not. And so what we like to do, Kristy, I know you do this really well too. ? Also, I like to split it between what makes sense. So I like the person who is being held accountable to the result.
to be the one that's tracking that measurable and filling it in. And then we're all coming together and talking about the results, but we're really looking at, if I'm a treatment coordinator, I'm tracking the treatment case acceptance, which simultaneously tracks our diagnosed amount. So I'm tracking the diagnosis and the case acceptance. If I'm a scheduling coordinator, I'm tracking open hours and new patients, right? And probably attrition.
which is the patients going out. And Kristy, to your point, I actually had a practice the other day that was like, Tiff, we're doing really great on new patients, but my active patient count isn't changing enough to show those new patients. And I was like, that's your attrition. That's where they're going out the other side. And Kristy, that's where that reappointment rate comes in to play, right? And that reappointment rate then can go to a scheduling coordinator as well, but also can go to hygiene. And I know a lot of people,
DAT Kristy (11:29)
Thank you.
The Dental A Team (11:31)
struggle getting KPIs that are for the team. I think those are those areas. So I love that. What else do you dive into kind of on like a more granular space that can get that team involved that can help doctors and office managers see that it's not all on them?
DAT Kristy (11:42)
Yeah.
? 100%. ? Another area of metric. Well, let me go back to the reappointment rate. I think sometimes again, just like I was telling you on numbers and percentage, again, even in that, sometimes talking, hey, we saw 100 patients last week and eight didn't get reappointed. That's eight hours of hygiene in six months from now. And I don't know about you, but if I'm working full time, I don't want to cut a day out of my schedule. So sometimes
The Dental A Team (12:07)
Yeah.
DAT Kristy (12:16)
putting it in that perspective can make a huge difference. And ? Tiff, another area that I love looking at is the AR. AR for patient AR and also insurance metrics and formulating ? goals around that, know, what's healthy. And ideally we don't have more than one, one and a half times our monthly production sitting out there in AR.
The Dental A Team (12:25)
Yeah.
Yeah, I love that point. That is a massive, massive space. so, Kristy, to take all of these things together, really, we're looking at are your KPIs actually driving your growth? So how would you kind of decipher within some of these KPIs we've talked about how the practices could see, are they actually driving my growth?
DAT Kristy (13:04)
Yeah, looking over the year to year ? metrics and tracking it for where they want to be. And one of the things that I think we're really good at, Tif, is doing the projections for the year and reverse engineering it. So then we have a guideline, if you will, to work toward not just the big year goal, but quarterly and monthly. And so same thing with my teams. I'm always looking at
You know, the month view, the week view and the day view. Chunk it down, make it easier. And again, if there's a gap, usually when you're looking at it in a week view, there's not much of ? a change. It's usually doing one more thing, right? Adding one more thing to our schedule can make a huge difference.
The Dental A Team (13:53)
Yeah, I totally agree. And Kristy, if a practice is going from, let's talk about the practice we spoke of already today. They're going from 2.8 ish to over 3 million. What were some good KPIs that you chose for that practice specifically to increase that production goal that year?
DAT Kristy (14:11)
Yeah, capturing more case acceptance, for sure. Dollars. How can we capture more at one time? And again, I think the biggest thing TIFF to recognize is behind every one of those metrics is a system. And really, I look at it twofold. If the metric isn't where we want it, let's pull out the systems that we know can directly contribute to it. And I look at it like a recipe.
Probably a lot of people this time of year are baking, but I'll use the analogy and I do it with my clients. If we have a chocolate chip recipe, let's pull out the recipe. Are we still following it to a T? ? And if not, why not? Maybe it's we substituted a cup of sugar for a cup of salt and we just need to get back to the real recipe. Or if we followed it to a T, maybe we need to find a new recipe and we'll develop it together to get the results we want.
The Dental A Team (15:11)
Yeah, I love that. love that. in essence, we're tracking the question, are your KPIs actually driving your growth? We don't know until we start tracking them and then looking at this isn't changing or this isn't exactly where I wanted it to be. So let's look at what got us there. And I think we do fail to do that. Sometimes we just say, you know, this is how we've always done it. Well, my AR is out of control.
This is how I've always done it. Eventually it will find its way back down is not the case. So we've got to look at what we're doing. What's that recipe and do we need to add a little brown sugar, you know, sprinkles onto our chocolate chip cookies? Like what does that need to look like in order to make the change to get the result that we want to get the better cookies? Yeah. Yeah. I love that. I love that. Well,
DAT Kristy (15:44)
you
You got it. You nailed it.
The Dental A Team (15:57)
Honestly, you guys, we can talk about KPIs for 16 hours because there's so many different KPIs that can be brought up within a dental practice and really truly you've got to look at what's going to work best for you and for your team. What is the result that you're looking for? Like Kristy said, what's that end goal? And then reverse engineer it. So if you're looking for production, looking for collections, like what is it that gets you the production and the collection? What are those systems underneath it? That's how you're gonna figure out the right KPIs.
I'm a firm believer that there's really not a wrong KPI. There's just more KPIs. so if you're halfway through the year, a quarter through the year, and you're like, gosh, actually, I need to add this. Cool, add it, change it. It doesn't matter just because whatever you choose here in January does not mean that that's for the whole year. It just means this is what's getting us there right now, and it's going to turn into more. ? Kristy, you are phenomenal. Thank you so much for today.
Thank you for the work that you put in with your clients on these types of things and everything else that you do. And I love these nuggets. Thank you. Just thank you so much, Kristy. I know that the listeners are really appreciating this today.
DAT Kristy (17:05)
Absolutely, my pleasure.
The Dental A Team (17:08)
Amazing. And guys, go listen again. Reach out. If you are a client of ours, ask your consultant if you guys aren't talking about KPIs, if we're not using that word specifically, and you're like, hey, what are we tracking here? We're tracking and we're probably just not using that word specifically. So ask your consultant. Ask where you're at. Ask if you need to shift anything. And if you're not a client yet, then reach out. Hello@TheDentalATeam.com. We are happy to give you some ideas to take a look at what you've got going on and really
let you know what we could do for you or what you can do even without us to increase from where you're at now to where you want to go. So reach out, Hello@TheDentalATeam.com and we will catch you guys next time. Thank you.