Evaluating the Service Portfolio is Crucial When Acquiring a Practice for Several Reasons: 1. Patient Retention: If the practice you are acquiring offers services that you cannot provide, there's a risk of losing patients who specifically seek those services. This can impact both the practice's...  Read More
Launching a dental practice is an exciting endeavor that offers the opportunity to serve patients while building a profitable business. However, achieving success in the competitive field of dentistry necessitates meticulous planning and strategic decision-making. Depending on your budget and...  Read More
Identity Dental Marketing stands at the forefront of transforming the landscape of marketing solutions for dental practices, heralding a new era of understanding and optimizing marketing efforts within the dental industry. This innovative approach is anchored in their robust tracking and reporting...  Read More
In the contemporary digital landscape, establishing a robust online presence is imperative for businesses to thrive in their respective industries. This is especially true for dental practices, where an efficiently optimized website is vital for attracting and retaining new patients. The rise of...  Read More
Cultivating word-of-mouth referrals stands as a formidable strategy for propelling the growth of your dental practice. Satisfied clients recommending your services to their network can establish a consistent influx of new business. To optimize this influential marketing avenue, consider the...  Read More
Identity Dental Marketing is proud to introduce its exclusive "Jump Start to Success" dental marketing and branding package, designed to propel dental practices towards prosperity. Our team of skilled professionals collaborates closely with dental practitioners, crafting robust business brands and...  Read More
Navigating Your SEO Audit: A Strategic Approach In the realm of digital marketing, the allure of a "free" SEO audit is not uncommon. However, it's crucial to approach these offerings with a discerning eye, as not all audits are created equal. Let's explore the pitfalls and misinformation often...  Read More
When it comes to determining the right pricing strategy for your services, it can be a challenging task. Many believe that lowering fees will attract more clients, but in certain fields, your pricing can significantly influence how people perceive the value of your offerings. Underpricing your...  Read More
The Secret to Eliminating Failure From Your Life
I have a friend who’s been thinking, and dreaming, and planning on launching her own business for years. Unfortunately, she hasn’t done much “doing”. She’s the kind of person who has no lack of experience or knowledge, and she’s been growing and learning in her chosen industry for years. She has...  Read More
In today’s digital age, every business needs to have a strong online presence to compete in their respective markets. For dental practices, having a website that is optimized for search engines is crucial in attracting new patients. However, the rise of website drag and drop builders has made it...  Read More
Digital marketing is a crucial aspect of growing and maintaining a successful dental practice. With the majority of consumers turning to the internet for information about local businesses, having a strong online presence is essential. However, managing all the different aspects of digital...  Read More
Change is constant, especially in the dental industry. Practices must constantly evaluate their business and innovate in order to stay ahead of the curve. Here are some tips that will help you reach more patients and stay up-to-date with their evolving needs: Onsite Amenities Too often, dental...  Read More
When a doctor retires or sells his practice, it can be a challenging time for patients who have relied on that doctor for their dental needs. As a dentist or marketer, you may see an opportunity to offer your services to those patients. However, buying the retiring doctor’s practice or patient...  Read More
As a dental practitioner, one of the most effective ways to grow your practice is through word-of-mouth referrals and positive online reviews. But how do you get your dental team to actively participate in generating these referrals and online shout outs? The answer lies in clear goal setting,...  Read More
When analyzing a Google Ads campaign for a local business, some key performance indicators (KPIs) to look at include:     1. Click-through rate (CTR): This measures the number of clicks your ads receive compared to the number of times they are shown. A high CTR indicates that your ads are relevant...  Read More
When it comes to marketing, it can be overwhelming trying to determine the most effective way to promote your business. Working with a company that understands the unique needs of your business and can tailor a marketing plan to your individual needs is key to the success of your marketing...  Read More
Social Media Marketing for Dentists Leveraging social media platforms such as Instagram and Facebook can be an effective way to grow your dental practice and attract new patients. With Instagram Reels, a feature allowing users to create short videos set to music, it has become even easier to reach...  Read More
Dentists, like any other healthcare professionals, are bound by strict HIPAA regulations when it comes to discussing patient information. This can make responding to negative reviews a tricky task, as dentists are not allowed to mention a patient’s name or confirm or deny if they were ever a...  Read More
As a dental practice, it’s essential to have a strong online presence to attract new patients and retain existing ones. However, managing multiple online accounts and keeping track of leads can be time-consuming and overwhelming. That’s where Identity Dental Marketing’s lead nurturing service comes...  Read More
As a dentist, you are always looking for ways to grow your practice and bring in new patients. However, marketing has become a complicated landscape to navigate, and there are many mistakes that dentists make that can be detrimental to their business. Here are five of the most common, deadly...  Read More
Google recently announced that they are now allowing dentists to utilize local service ads, which are ideal for localized campaigns targeting service-based searches. This is a significant change for dentists who are looking to advertise their services to a specific geographic area. One of the main...  Read More
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Email: sally@farranmedia.com
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