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Identity Dental Marketing stands at the forefront of transforming the landscape of marketing solutions for dental practices, heralding a new era of understanding and optimizing marketing efforts within the dental industry. This innovative approach is anchored in their robust tracking and reporting...  Read More
Running a business, whether it's a local dental office or a global enterprise like Amazon, demands a constant focus on improvement and growth. Embracing change is essential for creating a stronger and more successful business. In various forums, including speaking events and casual conversations,...  Read More
Are you grappling with the frustration of seemingly ineffective digital ads? Before you start pointing fingers, it's crucial to understand that, much like any marketing strategy, paid digital advertising requires patience and strategic maneuvering to yield optimal results. Typically, it's around...  Read More
Are you considering a custom press release? Congratulations! This strategic move can significantly benefit various business scenarios and is a valuable tool for any business owner. Let's delve into the key situations where a custom press release from Identity can make a remarkable impact: ...  Read More
Are You Celebrating Your Wins?
Whether you’re running a single dental office or the entirety of a global enterprise like Amazon, there’s a focus on how we can improve and grow our businesses. This is one of the best parts about owning a company and I would never suggest you do otherwise. At my speaking events, in my business,...  Read More
What’s in a Dental Marketing Session?
When you are ready to grow your practice and reach more of your ideal patients, a short session with a seasoned dental marketer can make a significant difference in your success. While we can’t speak for other companies, we can tell you what to expect from a complimentary initial meeting with the...  Read More
Dental Logo: Having an Identity Crisis?
Take a moment to examine your current logo. What do you take away from its design? Your logo is not your brand. It is a part of brand identity, but it is not your brand. People are meant to identify your logo and instantly connect it with your brand and its overall message, without any further...  Read More
Categories: Marketing, Office Design
Direct mail is helpful when announcing a new business or new service offerings. It tends to “work” to generate about 3 new patients per 5,000 pieces until it tapers off and stops working after about 5-6 mailers. Direct mail works best when paired with aggressive offers. This is because the...  Read More
Traditional marketing and digital advertising can complement each other in several ways to create a more effective overall marketing strategy. Here are a few examples:     Print Ads in Magazines and newspapers can be used to target a specific audience and can be used to drive traffic to the...  Read More
When it comes to marketing, it can be overwhelming trying to determine the most effective way to promote your business. Working with a company that understands the unique needs of your business and can tailor a marketing plan to your individual needs is key to the success of your marketing...  Read More
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Phone: +1-480-445-9710
Email: sally@farranmedia.com
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