Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

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#110: What's The Deal With Google Adwords? Part 2
How do you get your money's worth? How do you know? How do you analyze your Adwords market before even even starting? How do you track your data after the click? When do you turn off certain ads? We discuss all of this and more!Download: Get a Complimentary Marketing Plan: iTunes: Stitcher: Podcast...  Read More
#109: What's The Deal With Google Adwords?
In this episode, we discuss Google Adwords and other forms of SEM. How much should you spend? How does it work? Should you do adwords yourself? Who are your main competitors? All of this and more! iTunes: Stitcher:  PODCAST HIGHLIGHTS:     What’s the deal with Google Adwords?    What’s a “moderate”...  Read More
#108: Claiming Your Market Part 3
How do you continue to claim your local market? How is your competition promoting? What markets have opened up? How do these markets respond to dental advertising? We discuss all of this and more in part 3 of claiming your market.#108: Staking Your Claim On Your Local Market PartDownload: Get a...  Read More
#107: Staking Your Claim On Your Local Market Part 2
What is your core market? How do you build this foundation of patients? We explore this concept and more in our latest episode of Dental Marketing Mastery.Claiming Your Market Part 2 Podcast Highlights:    Understanding your core market    Getting to this market before your competitors    Patient...  Read More
#106: Staking Your Claim On Your Local Market
You don't want to be the annoying guy from Wyoming taking a little bit of gold from everyone. You need to make a choice and then stake your claim! In this episode, we discuss the finding your local market and making it yours.#106: Claiming Your Local MarketPodcast Highlights:    "I'm disappointed...  Read More
#105: Review Gating, SSL Changes, and More!
Google is changing, and we're here to keep you updated! In this episode of Dental Marketing Mastery, we talk about review gating, the new SSL changes, updating your website, and more.#105: Review Gating, SSL, And More Podcast Highlights:    Google’s changes to review gating    What is review...  Read More
#104: Dental Real Estate with Norm Gelfand
In this episode, we interview Norm Gelfand of Dental Real Estate Experts! We discuss expanding your practice, the ins and outs of leasing, landlord agreements, and more.#104: Dental Real Estate With Norm GelfandPodcast Highlights:    Expanding your practice with real estate    The ins and outs of...  Read More
#103: Is Something Wrong With Me? Increasing Case Acceptance
It's not you, doc! In this episode of Dental Marketing Mastery, we discuss how to increase case acceptance, what the underlying problems with low case acceptance may be, and how to fix it.#103: Is Something Wrong With Me? Increasing Case Podcast Highlights:     The assistant, front desk, and...  Read More
#102: Dental Insurance - An Offer You Can't Refuse?
Is insurance the mob? Do you have to take their deal? And if you do, how do you get the most out of it? How do you get out? We discuss all of this and more in this episode of Dental Marketing Mastery!Download: Libsyn: iTunes: Customize Your Marketing Plan: Podcast Highlights:-Insurance as a...  Read More
#101: Leads Have No Teeth!
In this episode of Dental Marketing Mastery, we talk about leads. What is a valuable lead? How do you get leads into the chair? How do you avoid missed opportunities, and more. Download This Podcast: Get Started With A Marketing Plan: Follow us on iTunes: Follow us on Stitcher: Podcast...  Read More
#100 Highlight Topic: To Niche, or Not To Niche?
Our 100th podcast! In this episode, we go over an important question: when should you focus on niche dentistry, and when should you not? Is it possible to over-niche? How does the state of dentistry, your budget, and your capacity affect this decision?#100 Highlight Topic: To Niche, or Not To...  Read More
Top 10 Ways To Destroy Your Advertising Results Part 3 (#7, 8, 9, 10)
In our final installment of "Top 10 Ways To Destroy Your Advertising Results," we go over the issues with dictating your own strategy, not recognizing your own marketable attributes, not fully utilizing all marketing channels, and letting personal taste dictate your marketing.Top 10 Ways To Destroy...  Read More
#98: Top 10 Ways to Destroy Your Advertising Results Part 2 (#4, 5, & 6)
We continue our discussion of the top 10 ways to destroy your advertising results in part 2! In this episode, we discuss treating your practice like a business, budgeting, allocating marketing responsibilities, and market demographics.#98: Top 10 Ways to Destroy Your Advertising Results Part 2Join...  Read More
Top 10 Ways to Destroy Your Advertising Results (#1, 2, & 3)
A top 10? From us? Yep! In this episode of Dental Marketing Mastery, we answer the question, "what tanks your marketing?" We then discuss understanding data can help you set realistic expectations with your marketing and produce great results.Top 10 Ways to Destroy Your Advertising Results (#Join...  Read More
How to Promote Invisalign® and Six Month Smiles®
Continuing our series on promoting niche dentistry, we go over Invisalign® and Six Month Smiles®. What message do you send? Who is your target market? Why? In this episode, we show you how to communicate these services and give tips on executing these campaigns.How to Promote Invisalign® and Six...  Read More
#95: How To Promote Sleep Apnea Treatment
Promoting sleep apnea treatment means sending the right message and tailoring that message to your audience. In this episode of Dental Marketing Mastery, we discuss how to do so, and we go over a few marketing mediums you can utilize to create sleep apnea patients.#95: How To Promote Sleep Apnea...  Read More
#94: How To Promote Dental Implants Part 2
We continue our discussion of promoting dental implants with part 2! In part 2, we go a little deeper into sending the right message, using Google Adwords, doing market research, and managing your campaigns.#94: How To Promote Dental Implants Part 2Download: iTunes: Stitcher: Podcast Highlights: ...  Read More
#93: How to Promote Dental Implants
How do you promote dental implants? Where do you start? What demographics do you go after? How do you frame your message? All this and more in our newest episode of Dental Marketing Mastery.#93: How To Promote Dental ImplantsDownload: iTunes: Stitcher: Podcast Highlights:    Where to start ...  Read More
#92: Requests vs. Appointments | Online Scheduling Done Right
What are the differences between a request for an appointment, and an actual appointment? How do you put these patients into chairs? How has scheduling evolved over the years? How do you turn visitors into patients while avoiding common pitfalls? In this episode of Dental Marketing Mastery, we...  Read More
#91: I'm In a Great Market! Now What?
Have you found yourself in a great market? Well, you might not be alone! In this podcast, we explain what you should do if you're in a great market area, how to approach it, and how to get a hold of it before your competitors do.Podcast Highlights:                       Are you really in an...  Read More
#90: Making a Good First Impression
In this episode, we discuss how to make a good first impression on who matters most -- moms! Review management, showing the benefits of dentistry, and properly educating the consumer all work towards this goal. So how do you go about it?#90: Making a Good First ImpressionPodcast Highlights ...  Read More
#89: Interview with Jason Siruchek, Dental Elevated
We interview Jason Siruchek of Dental Elevated to discuss technology, teamwork, and direction.#89: Interview with Jason Siruchek, Dental ElevatedPodcast Highlights A new way for dental offices and staff to get what they need in an efficient manner! What is dental elevated? ...  Read More
#88: Mail Bag! Insurance Woes, Duplicate Content, Redoing Websites
In this episode, Mark and Howie answer some questions we've been receiving about dental marketing:    How do I get my associate to take insurance when I don't?    What's the deal with duplicate content?    When should I redo my website?#88: Mail Bag! Insurance Woes, Duplicate Content, Podcast...  Read More
#87: Making Direct Mail Pay Off Forever
In this episode, Mark and Howie go over Direct Mail marketing, what results you can expect, how to get the most out of mail, and why it is still the best medium for dental advertising.#87: Making Direct Mail Pay Off ForeverPodcast Highlights:    Old is cool again    Direct mail never stopped being...  Read More
#86: Radical Convenience, Chat, and Conversions
Speaking to website visitors, converting them into patients, and more! In this episode of Dental Marketing Mastery, Mark interviews Scott Hansen of about radical convenience, removing sales friction, and more.#86: Radical Convenience, Chat, and ConversionsPodcast Highlights: Practice...  Read More
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