Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#101: Leads Have No Teeth!

#101: Leads Have No Teeth!

5/18/2018 3:00:00 AM   |   Comments: 0   |   Views: 74
In this episode of Dental Marketing Mastery, we talk about leads. What is a valuable lead? How do you get leads into the chair? How do you avoid missed opportunities, and more. 

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Podcast Highlights:

-Leads vs. patients in the chair
-Defining a lead
-Missed appointments
-Converting leads into patients
-Why creating leads isn’t the end all be all
-Avoiding missed opportunities
-Why aren’t you following up?
-How to work your lead funnels
-Generating appointments and phone calls
-Cost per lead vs. cost per patient
-Knowing your marketing numbers
-Understanding the value of a lead
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