Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#106: Staking Your Claim On Your Local Market

#106: Staking Your Claim On Your Local Market

6/22/2018 4:00:00 AM   |   Comments: 0   |   Views: 64
You don't want to be the annoying guy from Wyoming taking a little bit of gold from everyone. You need to make a choice and then stake your claim! In this episode, we discuss the finding your local market and making it yours.
#106: Claiming Your Local Market
Podcast Highlights:
        
  • "I'm disappointed with what I did previously and want the 1 thing that will help me next"
  •     
  • Is there ONE trick that will get you new patients?
  •     
  • Staking your claim on the patients around you
  •     
  • The multiple front approach required
  •     
  • What worked in the old days vs. now 
  •     
  • What's your "marketing universe?"
  •     
  • Building the biggest, nicest, funnest practice
  •     
  • Why do so many dentists use price incentives?
  •     
  • Patients who pick price incentives vs. patients who pick quality of dental care
  •     
  • "The cheap dentist in town"
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  • The bell curve on patients
  •     
  • How long until pricing-based promotions have diminishing returns?
  •     
  • How long until quality promotions have diminishing returns?
  •     
  • How far will patients drive to get to your practice?
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