Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#100 Highlight Topic: To Niche, or Not To Niche?

#100 Highlight Topic: To Niche, or Not To Niche?

5/11/2018 4:00:00 AM   |   Comments: 0   |   Views: 58

Our 100th podcast! In this episode, we go over an important question: when should you focus on niche dentistry, and when should you not? Is it possible to over-niche? How does the state of dentistry, your budget, and your capacity affect this decision?

#100 Highlight Topic: To Niche, or Not To Niche?

Podcast Highlights:

        
  • How to keep marketing momentum
  •     
  • Over-niching
  •     
  • Budget allocation
  •     
  • Handling capacity
  •     
  • Operatories
  •     
  • Review gating
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