Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#108: Claiming Your Market Part 3

#108: Claiming Your Market Part 3

7/13/2018 2:47:00 PM   |   Comments: 0   |   Views: 57
How do you continue to claim your local market? How is your competition promoting? What markets have opened up? How do these markets respond to dental advertising? We discuss all of this and more in part 3 of claiming your market.


#108: Staking Your Claim On Your Local Market Part



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-Main competition
-Recovering from the recession
-How much did dentistry lose during the recession?
-How did our clients beat the main dental market by 25%?
-The market that opened up after the recession
-What your competition will NOT be promoting
-Budget allocation… again!
-Being too busy
-Fixing capacity for new patients
-Different business models for dentistry
-The impact of marketing and non-marketing
-DSO practice ownership
-DSO practice scaling
-Which half of the market are you marketing to?
-How will these markets respond to different advertising
-How to avoid alienating the top half of the market
-Acquiring your competition
-Competing with specialists
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