Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#107: Staking Your Claim On Your Local Market Part 2

#107: Staking Your Claim On Your Local Market Part 2

7/6/2018 9:49:00 AM   |   Comments: 0   |   Views: 55
What is your core market? How do you build this foundation of patients? We explore this concept and more in our latest episode of Dental Marketing Mastery.


Claiming Your Market Part 2
 
Podcast Highlights:
        
  • Understanding your core market
  •     
  • Getting to this market before your competitors
  •     
  • Patient families
  •     
  • How your core market produces 11x more ROI than any other market
  •     
  • Finding the marketing mediums to reach this core
  •     
  • The folly of doing online-only marketing
  •     
  • How your online reviews affect you
        Managing your online reviews
  •     
  • Online scheduling now mandatory
  •     
  • How online scheduling affects new and existing patients
  •     
  • The five channels you need to invest in
  •     
  • The staples of dentistry
  •     
  • Promoting staples before the fancy stuff
  •     
  • Where to put your budget while claiming your market
  •     
  • How long does it take to claim your core market?
  •     
  • Building a niche practice from a family practice
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