Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#98: Top 10 Ways to Destroy Your Advertising Results Part 2 (#4, 5, & 6)

#98: Top 10 Ways to Destroy Your Advertising Results Part 2 (#4, 5, & 6)

4/27/2018 4:00:00 AM   |   Comments: 0   |   Views: 73
We continue our discussion of the top 10 ways to destroy your advertising results in part 2! In this episode, we discuss treating your practice like a business, budgeting, allocating marketing responsibilities, and market demographics.

#98: Top 10 Ways to Destroy Your Advertising Results Part 2


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#4 Not Treating the Practice Like A Business

-Not having a budget
-What percentage of your practice revenue should go into marketing?
-Budgets: spending limitation, NOT a promissory note
-Not being consistent with marketing

#5 Having Multiple Companies Handle Your Marketing

-Which assets belong to who?
-Having 5 companies for your marketing?
-Online scheduling, reputation management
-Driving yourself crazy!
-Not working thematically

#6 Promoting to the Wrong Half of the Market

-Defining the right half of the market
-Short-term patients vs. long term patients
-The difference between a shopper and good quality
-Getting caught in the volume game
-Kissing a lot of frogs to find a prince
-Becoming the “cheap dentist” in town
-Competing with corporate offices
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