Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

Top 10 Ways To Destroy Your Advertising Results Part 3 (#7, 8, 9, 10)

Top 10 Ways To Destroy Your Advertising Results Part 3 (#7, 8, 9, 10)

5/4/2018 2:00:00 AM   |   Comments: 0   |   Views: 65

In our final installment of "Top 10 Ways To Destroy Your Advertising Results," we go over the issues with dictating your own strategy, not recognizing your own marketable attributes, not fully utilizing all marketing channels, and letting personal taste dictate your marketing.

Top 10 Ways To Destroy Your Advertising Results Pa

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#7: Dictating Your Own Strategy

        
  • Ancillary information vs. statistics
  •     
  • Consumer research, testing, and strategy

#8: Not Recognizing Marketable Attributes

        
  • Prioritizing services
  •     
  • Conveniences!
  •     
  • Technologies
  •     
  • Public relations assets

#9: Believing Offline Promotion is Dead

        
  • Offline drives online
  •     
  • Mail: the dark horse

#10: Personal Taste

        
  • What works vs. what you like
  •     
  • Looks vs. results
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