Everyday Practices Dental Podcast

Everyday Practices follows Regan Robertson, Sara Hansen as they interview dental professionals about everything related to dental practice ownership from productivity & finances, patient interaction, leadership, and more.

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“Good luck replacing your demand before you remove it.” – Regan Robertson

BRIEF OVERVIEW OF THE EPISODE

Going out of network is not a quick switch. It is a strategic transition that requires planning, clear communication, and the right internal systems long before the first contract changes. In this episode, Regan Robertson and Sara Hansen unpack what doctors need to know before taking that step.

• Why going out of network is a marketing and communication decision, not just a financial one
• What practices need in place before removing insurance-driven demand
• How team preparation shapes patient confidence during the transition
• Why the strongest shifts happen with a long runway, not a rushed move

WHAT THIS EPISODE REVEALS

• Insurance often functions as a hidden marketing channel for the practice
• Dropping PPOs without replacing demand creates avoidable risk
• Team language can either protect trust or create confusion
• The transition works best when the practice prepares well before making the change

WHAT YOU’LL LEARN

• How to evaluate your patient mix before changing insurance participation
• Why team training matters in an out of network transition
• How internal marketing helps replace lost demand
• Why the language around coverage, contribution, and value matters

IF THIS SOUNDS FAMILIAR

• You are considering dropping one or more PPOs but do not know if the practice is ready
• Your team struggles to explain out of network care in a clear way
• Insurance write-offs are hurting the business, but making a move still feels risky
• You want more control over growth without creating confusion for patients

NEXT STEPS

1. Review your patient mix and reimbursement rates before making any insurance changes.
2 Train your team to talk about value, insurance contribution, and patient options with clarity.
3 Strengthen referrals, reactivation, and patient communication before removing a demand source.
4. Schedule time with Sara if you want help building the marketing strategy behind the transition: Schedule Here