“Patients don’t buy what you do. They buy the story you tell and how it makes them feel.” – Matt Hutchings
Brief Overview
In this episode, Regan Robertson sits down with Everyday Practices producer and videographer Matt Hutchings to explore how dental practices can leverage their why into powerful storytelling. Building on insights from Dr. Gary Sanchez of the WHY Institute, this conversation unpacks how authentic video, testimonials, and branding turn abstract marketing into trust-building patient journeys.
What This Episode Reveals
• Why patients connect more deeply to your why than your services
• How a simple 30-second video can shift trust and remove judgment fears
• Why authentic, unscripted testimonials outperform polished scripts
• The behind-the-scenes process of putting teams and patients at ease on camera
What You’ll Learn
• How to translate your brand script into video that feels natural
• The secret to creating cinematic patient stories without actors or big budgets
• Why consistency across ads, websites, and testimonials builds lasting trust
• Practical steps to repurpose one shoot into months of marketing content
If This Sounds Familiar
• You feel marketing drains time, money, and energy with little return
• Your patients delay care due to fear of judgment or cost
• You’ve tried generic ads that never captured your practice’s heart
• You’re struggling to stand out from corporate dentistry in your area
Next Steps
Ready to stop guessing and start telling stories patients believe? Reach out to Matt at matt@productivedentist.com to schedule a discovery and see how storytelling can reshape your practice’s growth.
- Listen now -
Click here to listen.
The future of your practice isn’t outside; it’s already in your system.
Learn more at the Clinical Calibration Institute.
Stop Selling Dentistry. Start Telling Stories.