What This Episode Reveals
Dr. Michael Sonick joins hosts Dr. Chad Johnson, Dr. Maggie Augustyn, and Regan Robertson to expose the real reason most treatment plans stall
Patients feel like a case, not a person
This episode is a masterclass in human-centered dentistry
Why emotional presence matters more than explanation
How trust begins in the first 90 seconds
What it takes to build a practice people never want to leave
Whether you’re struggling with case acceptance, flat patient loyalty, or team disconnect, this conversation gives you the clarity to fix it without scripts, pressure, or selling
What You’ll Learn
• What patients actually remember about their visit
• How to structure the first 90 seconds to build trust
• The “wow” factor that drives case acceptance
• What emotional hospitality looks like in practice
• Why offering the “do nothing” option builds more trust
• How to train your team to listen, without slowing production
If This Sounds Familiar
You’re doing high-quality work but something still feels transactional
You’ve trained your team, upgraded your tech but patients hesitate
You’re delivering care but struggling to connect
This episode shows you how to shift that fast
Make Trust Part of Your System
Start with presence
Train your team to listen
Design every interaction with intention
Learn more
Case Study
From Burnout to Breakthrough
From Barely Making Payroll to Shattering Big Goals
Dr. Maggie Augustyn almost walked away
Instead, she rebuilt her practice around clarity, connection, and culture and hit her biggest goals to date
Read the full story
Listen to more episodes here:
https://productivedentist.com/podcasts/everyday-practices-dental-podcast/
Patients Don’t Buy Dentistry. They Buy Trust.