When Dr. Christy Moore purchased her practice in 2012, she walked into an analog time capsule: paper charts, no internet, and systems that hadn’t changed in four decades. What began as a break-even practice has now evolved into a multi-doctor, systemized business—with facial aesthetics playing a critical role in profitability and patient retention.
Today, Botox alone makes up approximately 10% of total practice production, with even more growth ahead. Here’s how Dr. Christy systemized aesthetic services and turned them into a dependable, sustainable revenue stream.
Step 1: Start Small—Start with the Team
Dr. Christy’s journey with Botox began in 2016 when her team encouraged her to get trained. The first treatments were performed in-house—on her own team members—which created instant internal champions for the new service.
Her team quickly became walking billboards for the practice. Their confidence and visible results sparked interest from patients, all while helping Dr. Christy refine her technique.
Step 2: Integrate Botox Clinically—Not Just Cosmetically
Unlike most injectors, dentists are uniquely qualified to provide facial aesthetics. Dr. Christy used Botox to address muscle overuse, clenching, and migraines—especially in patients with TMD symptoms.
What started as a therapeutic addition to patient care evolved naturally into cosmetic requests. Once patients saw clinical improvements, many began asking about forehead lines, crow’s feet, and more.
The result? Increased patient satisfaction and a new revenue stream that aligned with the practice’s treatment philosophy.
Step 3: Turn Botox Into a System
The real profitability came when Dr. Christy stopped treating Botox as a side project and built it into her operational systems. Here's what she implemented:
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? Pre-blocked Botox appointment times on the schedule
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? PowerPoint-style digital loops in ops and waiting areas
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? Bright signage promoting services throughout the office
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? Short educational videos featuring staff
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? Membership plans offering prepaid Botox units
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? In-office events like “Sips, Scans, and Specials”
With these systems in place, Botox appointments became just as routine as hygiene checks and patients began booking in advance, repeatedly.
Why It Works in Dentistry
Botox in a dental setting checks all the boxes:
Patients show up excited. Teams feel empowered. And practice production increases—without adding complexity.
Key Lessons for Practice Owners
Dr. Christy often shares three things she wishes she had known earlier:
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Invest in coaching sooner – She didn’t experience true growth until she partnered with a consulting team.
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Lead consistently – Having a clear vision and kind communication helps team members align faster.
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“Do it scared” – Whether it’s introducing Botox, growing a team, or changing systems, progress starts with courage.
Botox isn’t just a cosmetic add-on—it’s a smart, profitable system that creates value for both patients and practice owners. For Dr. Christy, facial aesthetics have provided not only financial rewards, but also renewed energy and enthusiasm for dentistry.
Her story proves that aesthetic services can thrive anywhere—even in Sweetwater, Tennessee—with the right systems and mindset in place.
Want help implementing Botox systems in your dental practice? Reach out to The Dental A Team at www.TheDentalATeam.com. We’ve helped hundreds of dentists customize systems that boost profitability and decrease stress—without burning out!
