The Dental Marketer
The Dental Marketer
The Dental Marketer | The Best Business Advice for Your Dental Practice Listen To The Dental Marketer Podcast on iTunes, Spotify, Google Play, or wherever you listen to podcasts!
The Dental Marketer

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How Ohana Dental Implant Centers Make Every Patient Feel at Home | Tom Gonzalez | 568
 How do you train your team to treat every implant revision, tough conversation, and follow-up call like they’re caring for their own family and make it happen in every location, every time? Most practices think “patients first” means being friendly and providing great service. But at Ohana...  Read More
From Local Events to Google’s Top Spot: SEO Strategies For the Community-Focused Dentist
Are your community events working for you… or just for the people who showed up?   Most dental practices spend hours planning events, shaking hands, and building goodwill… but then the momentum stops the moment the event ends.   What if every single conversation you had in person could also make...  Read More
Categories: Marketing
From Clinician to CEO: How to Work ON Your Practice Instead of IN It | Lisa Grogan | 567
Are patients ghosting your treatment plans... because you're too focused on clinical perfection and not enough on the story you’re telling? You explain the X-rays. You walk them through the procedure. You even print the estimate. But then… crickets. Lisa Grogan says it’s not your dentistry......  Read More
Fire Up Your Team! Creating a Lasting Motivation Machine for Marketing | GMS
 You send your team out to hustle for new patients... But here’s the truth almost no one says out loud:  If your team needs a pep talk just to do their job... you’ve already lost them.  Because motivation doesn’t come from hype — it comes from meaning. And meaning is something most ground...  Read More
Categories: Marketing
Protecting Tiny Teeth: What Your Practice Can Do to Help Feeding, Sleep, and Jaw Development in Infants and Toddlers | Joy Lantz | 566
Are we letting babies suffer in silence? Every year, infants with tongue ties, sleep struggles, and poor jaw development slip through the cracks—and most aren’t diagnosed until it’s too late. Should dental teams be screening babies before their first tooth? Or is that “overstepping”? The truth is…...  Read More
17X Your Pediatric Practice: Behind-The-Scenes Staffing, Strategy, and Tech | Evelyn Lahiji | 565
 Does growing FAST make you unstoppable… or does it destroy your practice from the inside out?  Evelyn Lahiji built 17 practices in one of the most competitive markets in the country (Los Angeles) and says most owners totally misunderstand what “smart growth” actually looks like. In this...  Read More
Five Signs Your In-Person Marketing Needs an Immediate Pivot! | GMS
Could your ground marketing be silently DRAINING your practice’s growth? You’re shaking hands, showing up at events, and hustling in your community… but what if those efforts are actually backfiring and costing you patients and profit? In this episode, we reveal the 5 unmissable red flags your...  Read More
Categories: Marketing
Beyond the Holidays: Innovative Seasonal Campaigns for Local Growth | GMS
If your entire “seasonal marketing plan” is just a holiday promo in December and a back-to-school discount in August… you’re bleeding opportunity. What if the real secret to predictable patient growth is hiding in overlooked seasons—like June heat waves, July summer camps, or that slow, awkward...  Read More
Categories: Marketing
Growth Is Expensive! Navigating Construction, Finances, and Hiring in Your Startup | Dr. Katie Mathis | 564
Would you rather start from scratch with $500k in debt… or buy someone else’s “successful” practice and risk inheriting their chaos?  Buying an existing dental practice might seem faster, cheaper, safer... but what if you’re just inheriting years of dysfunction, bad systems, and burned-out staff? ...  Read More
Building Trust at Every Touchpoint: The Patient-Obsessed Practice Blueprint | Santosh Patel | 563
Your patient journey feels fine, right? Website looks good (check) Team’s friendly (check) Office is clean (check) But here’s the real question… Are patients actually feeling that at every step—or just at the parts you can see? In this episode, I sit down with Santosh Patel to talk about:  ...  Read More
Why Increasing Your Google Ads Budget Won’t Magically Bring “High-Quality Leads”
Ever feel like Google Ads is just burning through your money… and your marketing team’s only advice is “spend more”? Imagine this: You double your budget, clicks go up… but your schedule still looks empty. Why? Because spending more doesn’t magically bring in those fantastic new patients you'd...  Read More
Categories: Marketing
Nonprofit Partners: Grow Your Practice with Causes That Matter | GMS
 What if your “generous” nonprofit donations are actually making your practice look desperate… or worse, fake? Think about it – everyone assumes donating builds trust and goodwill. But here’s the uncomfortable truth: If your nonprofit partnerships aren’t strategic, people see right through it....  Read More
Categories: Marketing
Press Start to Innovate: The Dentist Who Coded a Modern Practice from the Ground Up | Dr. Tej Shah | 562
This guy is incredible, Dr. Tej Shah! He was a successful software engineer/coder… left it… and became a dentist… but not for the reasons you think… Then… opened his own start-up practice… and STILL not for the reasons you think… All for one end goal… Listen in to see what it is and how he’s...  Read More
The Invisalign Day Playbook: Building an Organic Patient Magnet Event | GMS
What if you had a proven blueprint to turn your Invisalign Day into the event everyone talks about... and fills your schedule with excited new patients? Most practices just wing it with flyers and Facebook posts… but what if you knew exactly:     Which local businesses are goldmines for...  Read More
Categories: Marketing, Orthodontics
DIY Dental Insurance Negotiation: Tips for Taking Control of PPOs | Dana Moss | 561
What if you’ve been underpaid by insurance for YEARS… and never once questioned it? Here’s the hard truth: Most dentists are bleeding money daily because they don’t know the rules of the PPO game — and insurance companies are counting on it. You assume, “That’s just what they pay.” Wrong. It’s...  Read More
From Volume to Value: How to Boost Your Patient Value and Stop Burnout | Scott Manning | 552
 Are you unknowingly running a high-volume practice that's bleeding money, exhausting your team, and leaving patients less cared for?  Many dentists think being fully booked means they’re winning—but what if that’s the exact reason your profits are flat and your passion’s fading? In this...  Read More
Keep Showing Up: The Secret to Ground Marketing Growth | GMS
Is your team sabotaging your referrals by walking away after ONE rejection?  Be honest—when a business says "no," does your ground marketer stop showing up? Because if they do, you're not just losing a lead… you're losing months of compounded ROI.  Here’s the controversial truth: Most successful...  Read More
Categories: Marketing
The Top 8 Traits for Hiring the Ultimate Ground Marketer: And How to Incentivize Them | GMS
Are you letting the wrong person lead your ground marketing… just because you don’t want to hurt their feelings? Here’s the hard truth: Just because someone is loyal doesn’t mean they’re likable outside your practice. Just because they “know your brand” doesn’t mean they can connect with...  Read More
Categories: Marketing
Escaping "Marketing Handcuffs": How Dentists Can Avoid Bad Contracts | Ali Soufi | 559
Are Dental Marketing Agencies Intentionally Trapping You in Contracts You Can’t Escape? ???? . Let’s get real—what if those long-term “growth plans” you signed weren’t built for your success... but to keep your practice paying ?? even when results vanish? . Why do so many dentists feel stuck,...  Read More
Categories: Marketing
The Psychology of Ground Marketing: How Trust and Storytelling Inspire Success | GMS
 Are You Accidentally REPELLING Patients Without Even Realizing It?   . Some patient interactions feel effortless… others fall flat. Why? Is it their attitude—or is it YOURS?  .  Are your first impressions secretly pushing patients away?  Is your “trust-building” strategy actually making...  Read More
Categories: Marketing
Maximize Your Dental Website's Potential: Avoid These Costly Mistakes | Ali Soufi | 542
?? Is Your Website Working For You or Against You? ?? Your website is often the first impression patients have of your practice—but is it actually helping you grow, or just sitting there looking pretty? In this episode, I sit down with Ali Soufi from DocSites to break down simple, actionable...  Read More
Categories: Marketing
Turn Your Team's Underperformance Around: Proven Strategies for Success | Dr. Sarah Blair
Is your dental practice running smoothly without your constant supervision? In this enlightening episode, we delve into the heart of effective leadership with Dr. Sarah Blair, a seasoned expert in guiding dental practice owners toward efficient and engaged management. Dr. Blair candidly...  Read More
Discover the Heartbeat of Pediatric Dentistry with This Startup | Dr. Anthony Brown
What drives a dentist to specialize exclusively in pediatric care? Join us in this insightful episode as Dr. Anthony Brown, founder of New Leaf Pediatric Dentistry, opens up about his heartfelt journey into pediatric dentistry and the origins of his practice. Dr. Brown shares candid stories of...  Read More
Dentists, It's Time to Rethink Where You Put Your Earnings | Kyle Christensen
Are traditional retirement plans holding you back? In this eye-opening episode, I dive into a conversation with Kyle Christensen, where he disrupts conventional financial strategies queued up for dentists. Rather than funneling earnings into several miscellaneous traditional retirement savings...  Read More
Practical AI Solutions for Dental Offices | Conner Ludlow
Imagine an AI assistant handling missed calls to your office, rather than sending patients to voicemail. In this episode, we're bringing on Connor Ludlow, the visionary founder of Annie—a groundbreaking AI-driven front desk assistant tailored for dental practices. Connor delves into how AI...  Read More
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