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Do You Know Where Your Patients Are Coming From? Ditch the Guesswork and Focus Where It Counts | Amanda Kepshire | 572

Do You Know Where Your Patients Are Coming From? Ditch the Guesswork and Focus Where It Counts | Amanda Kepshire | 572

9/11/2025 11:03:34 AM   |   Comments: 0   |   Views: 19

From “How Did You Hear About Us?” to Full-Funnel Tracking — w/ Amanda Kepshire (CallRail)
Would you trust a front desk checkbox to decide where your marketing budget goes or do you want the actual data on which ads and channels are driving patients?

That’s the exact gap Amanda Kepshire uncovers and how smarter tracking is changing the game for practices.

In this episode:
- Call & form tracking ? why “word of mouth” isn’t a strategy.
- Wasted ad spend: how practices lose thousands by misattributing patients.
- AI transcription ? hidden insights to train your team and save missed calls.
- HIPAA, compliance & data ownership: where dentists unknowingly break rules.
- Budget allocation: how to double down on what’s really working.
- Patient journey mapping: building loyalty by knowing every touchpoint.

Listen here: https://thedentalmarketer.site/podcast/572

Watch here: 

Quick gut-check (drop your # in the comments):
1. We’re still asking “How did you hear about us?”
2. We track some data, but it’s messy.
3. We have call/form tracking dialed in.

Then share:
What’s ONE patient touchpoint you wish you had more visibility on right now?

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