The Dental Marketer
The Dental Marketer
The Dental Marketer | The Best Business Advice for Your Dental Practice Listen To The Dental Marketer Podcast on iTunes, Spotify, Google Play, or wherever you listen to podcasts!
The Dental Marketer

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How AI Saves Over 30 Hours a Month in This Dental Practice: Balancing Growth and Humanity | Dr. Jordan Sanders | 595
Just had THE Dr. Jordan Sanders from  on the show.   In five years, the practice went from signing a lease at the height of COVID to running at capacity!   Here’s what I learned:   1) Full schedules can still be a problem. When the next opening is months away, the challenge shifts from “getting...  Read More
Stopping Revenue Drain: How to Understand and Leverage Shared Networks | Lisa Weber | FF
This is happening in practices right now… and most doctors have no idea. Imagine this: Yesterday you got $1,000 for a crown. Today it’s $800. Same patient. Same insurance. Same work. Nothing “went wrong.” You weren’t notified. You didn’t sign anything new. It just… changed. Why? Because...  Read More
Same-Day Crowns, Real Teamwork, and Honest Lessons for First Year Practice Owners | Dr. Cindy Rask | 594
I just interviewed Dr. Cindy Rask of Bespoke Dental (a startup practice approaching its first anniversary). From the outside: steady growth, a clear brand, and nearly 100 reviews in year one. But the more interesting part was what happened behind the scenes Here’s what I learned: “A slow month is...  Read More
Escaping Financial Chains: A Dentist’s Journey From Paycheck to Paycheck | Dr. Alan Stern | FF
Some dentists don’t have a production problem. They have an ego problem. Big house  Fancy zip code  “Successful” on Instagram  But behind the scenes? Living paycheck to paycheck  Panicking when a patient says no  Mood controlled by the schedule  Dr. Alan Stern was 30 years into practice… and...  Read More
How to Navigate Big Changes Without Sacrificing Care: Lessons for Growing Practices | Dr. Sundar Jagadeesan | 593
I just had Dr. Sundar Jagadeesan, founder of Dentiq on the podcast. He built his practice from scratch in 2019. From the outside, it looked steady. Behind the scenes, the last 18 months were heavy.     Associates moved.     The team downsized.     Overhead crept past 60%.     Supply costs...  Read More
Breaking the Bottleneck: How Dr. Meghna Dassani Refined Her Role to Scale Her Practice | FF
If your practice can’t run without you… it’s not successful. It’s fragile.  Here’s how you know you’re the bottleneck  You walk in and within minutes people are asking you things they already know. - Insurance codes. - Lab delays. - Scanner settings. Small decisions that stack up all day.  It...  Read More
From Low Overhead to Loyal Patients: The Path to Practice Growth | Dr. Andy Brito | 592
I just had the remarkable Dr. Andy Brito of Brito Family Dental on the podcast. Here’s what I learned:     “Overhead isn’t a number... it’s a personality.”     High overhead makes you reactive. Low overhead lets you be deliberate. The cost structure of a practice quietly shapes how you diagnose,...  Read More
Faster Isn't Always Better: A Leadership Lesson in Setting Sustainable Goals | Joshua Scott | FF
He was frustrated. Deadlines slipping. Quality dropping. Team moving “too slow.” Sound familiar? He had just hired an executive assistant. Now he could move faster than ever. So he did what most owners do… He pushed harder.  More initiatives. More urgency. More pressure.  Then one morning… Joshua...  Read More
Bringing in the RIGHT Patients for Your Fee-for-Service Dental Practice | Dr. Rahul Kallianpur | 591
I recently had Dr. Rahul Kallianpur, founder of Hudson Dental Co. in Pleasantville, NY, on the show. He just wrapped up his first full calendar year, built solid local momentum, and stacked 165 five-star Google reviews... all while staying fully fee-for-service with a cosmetic and surgery focus. ...  Read More
Disrupting Dental Team Dynamics: Moving Beyond Harmony to Achieve Goals | Andre Shirdan | FF
Is your team harmonious yet unproductive? It’s time to redefine team dynamics in your practice. In this episode, Andre Shirdan from challenges traditional notions of team building in dental practices. After a significant setback, Andre deconstructed the idea of a “harmonious team” and instead...  Read More
Never Miss a Patient Call Again: A Guide to AI Integration in Dental Practices | Ryan Johnson | 590
Are missed patient calls causing headaches for your front desk and costing your practice money? This episode unveils a game-changing solution for practice owners and staff: integrating AI and Voice Assist technology to optimize phone call conversions. Michael sits down with Ryan Johnson from...  Read More
More Than Giving: Why Dentists Should Prioritize Self-Care | Dr. Joshua Austin | FF
Ever feel like you’re giving too much in your dental practice, to the point of exhaustion? In this episode of Fail Forward, Dr. Joshua Austin describes how he used to pour all of his energy into his practice, neglecting an essential aspect of success: self-care. Listen as Dr. Austin shares the...  Read More
Overcoming Overload: Kiera Dent's Transformation from Exhaustion to Growth | FF
Running on empty doesn’t drive you forward; it brings you to a halt. In this first episode of the Fail Forward series, Kiera Dent, founder of the Dental A Team consulting company, exposes the burnout that nearly left her life and career in ruins. Working relentlessly from 2 a.m. to 11 p.m., she...  Read More
The Power of Team, Tech, and Time in This Pediatric Practice | Dr. Jackie Wingate | 588
What’s the secret ingredient to happier patients, empowered teams, and tech that works for you in pediatric dentistry? In this episode, Dr. Jackie Wingate lifts the curtain on her transformative journey from rushed, high-volume dentistry to a deeply personal, low-volume approach that puts children...  Read More
How Vision, Grit, and Values Guide Every Top Dental Startup | Dr. Conor Perrin | 587
Launching your own dental practice in a competitive market takes more than just clinical skill: it demands vision, grit, and a willingness to challenge convention. In this episode, Dr. Conor Perrin shares his candid journey from being a young dentist without connections, facing skepticism in the...  Read More
How Personal Touch Beats DSOs: Lessons from Private Practice | Dr. Whitney & Steve Sebree | 586
When big dental chains focus on numbers and efficiency, what happens when patients crave genuine connection instead? In this episode, Dr. Whitney and Steve Sebree share their journey building a private dental practice in Surprise, Arizona, known for its warm, personalized approach. They discuss the...  Read More
High-Touch Dentistry: Secrets to Personalized Patient Care That Lasts | Dr. Kris Bano | 585
The difference between good care and unforgettable care often comes down to one thing: personal touch. In this episode, Michael brings on Dr. Kris Bano to unpack the revolutionary strategies behind his standout fee-for-service practice in southwest Michigan. Dr. Bano reveals how his team works in...  Read More
Stop Double-Booking: The Doctor-Driven Schedule That Avoids Overwhelm | Ashley Whinery | 584
Is your dental schedule leaving you exhausted while still not delivering the quality care your patients deserve? In this episode, Ashley Whinery, an experienced practice manager, challenges the high-volume, double-booking mentality so many practices fall into, revealing how a mindful approach to...  Read More
Secure Your Dream Dental Practice: Top Real Estate Traps to Avoid | Max Burrows | 583
Securing the perfect location for your dental practice isn’t just about finding space... it’s a strategic decision that can make or break your business. In this episode, Michael sits down with Max Burrows from Practice Real Estate Group to unravel the unique challenges dental tenants face on their...  Read More
Growing a Holistic Pediatric Dental Practice Beyond Insurance Limitations | Dr. Kristen Self | 582
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How Dr. Baik Hit His 5-Year Dental Startup Goals in Half the Time | Dr. Justin Baik | 581
What if you could reach your biggest practice goals in half the time you planned, without sacrificing your well-being along the way? In this episode, Dr. Justin Baik reveals how he rapidly transformed his vision of dental practice ownership into reality, smashing his five-year plan in just two and...  Read More
Mastering the Money Chat: How Dental Teams Close More Cases | Susan Leckowicz | 580
Ever felt that awkward moment when it’s time to talk dollars and cents with a patient, only to watch their interest in treatment vanish on the way to the front desk? In this episode, we’re tackling one of the biggest bottlenecks in dental practice efficiency, "the dreaded financial discussion," and...  Read More
Top Strategies for Hiring and Keeping Your Best Team Ever | Dino Watt | 579
Why do some dental practices have teams that go the extra mile while others struggle with high turnover and mediocre results? In this episode, Dino Watt unveils the secrets behind building a vibrant practice culture that doesn’t just improve patient experience—it transforms every facet of your...  Read More
Dental Tech Upgrades: When and Why to Take the Leap (with a Supporting Team) | Ashley Whinery | 578
Wondering if now’s the right time to modernize your dental workflows? Here’s how to decide and rally your staff behind tech upgrades for the office. Step inside a family-owned prosthodontic office in Lake Geneva, Wisconsin, where Ashley Whinery, the dedicated practice manager, shares her journey of...  Read More
Turning "Nos" into New Patients: The Power of Dental Community Groundwork | Dr. Taesu Pak | GMS
Can “no” from a stranger eventually turn into your loyal patient? It did for Dr. Pak! In this episode, Dr. Taesu Pak pulls back the curtain on his journey to rapidly building Pak Dental, candidly sharing the gritty behind-the-scenes actions and mindset shifts required to open a practice in just...  Read More
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