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Beyond the Holidays: Innovative Seasonal Campaigns for Local Growth | GMS

Beyond the Holidays: Innovative Seasonal Campaigns for Local Growth | GMS

7/22/2025 9:46:03 AM   |   Comments: 0   |   Views: 11

If your entire “seasonal marketing plan” is just a holiday promo in December and a back-to-school discount in August… you’re bleeding opportunity.

What if the real secret to predictable patient growth is hiding in overlooked seasons—like June heat waves, July summer camps, or that slow, awkward week right before Labor Day?

Here’s the uncomfortable truth: most practices are stuck in the same rinse-and-repeat calendar promos... while the ones seeing consistent growth are tapping into hyper-local, timely moments that others ignore.

Think:
– A Summer Smile Hydration pop-up during a heatwave
– Collaborations with ice cream or coffee shops right when families are out and about
– Strategic teacher gifts and sports mouthguard campaigns tied to school registration week

Don’t sabotage your growth by only marketing during “obvious” holidays.

This episode reveals the real playbook—not just ideas, but plug-and-play campaigns, outreach scripts, and giveaway tips built around the psychology of how people behave during these exact seasonal shifts.

Hit play to get the strategies, tools, and ready-to-use scripts that turn overlooked seasons into steady patient growth—no guesswork, no gimmicks.

Listen here: https://thedentalmarketer.site/podcast/gms-24
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Category: Marketing
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