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Transform Cold Rejections into Warm Leads with the ARENA Strategy | GMS

9/22/2025 8:19:32 AM   |   Comments: 0   |   Views: 17

Hot Take: What if the biggest marketing mistake isn’t your ads, scripts, or flyers, but the fact that you walk away after the first ‘no’?


Think about it, two practices, same city, same budget. One doctor gets shut down by a gatekeeper and walks away. The other doctor turns that same “no” into a future patient pipeline. What’s the difference?


With our NEW episode, we reveal the ARENA Framework; a five-step playbook for turning rejection at the door or front desk into an actual opportunity:

- Assess: Uncover the real reason behind the “no.”

- Reframe: Shift how they see you — from solicitor ? valuable partner.

- Exchange: Leave behind resources that make you memorable.

- Next Step: Secure small micro-commitments that keep the door open.

- Accountability: Follow up consistently to earn trust.


We’ll also break down:

- Creative ways to work around “no soliciting” signs.

- How to build rapport with property managers & HOAs.

- Scripts + real-world examples from the Ground Marketing Course.


Listen here: https://thedentalmarketer.site/podcast/gms-33


Watch here:

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Email: sally@farranmedia.com
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