The Dental Marketer
The Dental Marketer
The Dental Marketer | The Best Business Advice for Your Dental Practice Listen To The Dental Marketer Podcast on iTunes, Spotify, Google Play, or wherever you listen to podcasts!
The Dental Marketer

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No Drama, All Integrity: Inside a Truly Patient-Driven Practice | Dr. Lance McGavin | 574
Quick Win for you: Before making your next practice decision, ask yourself: “Does this reflect the values I want my practice to stand for?” Now, imagine starting a practice where every decision is based on doing the right thing for patients AND your team, even when it costs more time, money, or...  Read More
Hot Take: What if the biggest marketing mistake isn’t your ads, scripts, or flyers, but the fact that you walk away after the first ‘no’? Think about it, two practices, same city, same budget. One doctor gets shut down by a gatekeeper and walks away. The other doctor turns that same “no” into a...  Read More
Change is never easy in practice ownership but it’s often the bold decisions that shape the kind of practice (and leader) you become. Dr. Jessica Pushee shares how she: - Took a stand by staying out-of-network with Delta Dental - Turned micromanaging habits into true leadership growth - Learned...  Read More
Small Budget, Big Results: Leveraging Your Community Outreach as a Dental Leader | GMS 32
How do top dental practices fill chairs without burning thousands on ads?  In this episode, we map out how just 90–120 minutes per week of intentional ground marketing can outproduce your digital spend, creating trusted local connections that keep sending patients your way long after you’ve left...  Read More
Do You Know Where Your Patients Are Coming From? Ditch the Guesswork and Focus Where It Counts | Amanda Kepshire | 572
From “How Did You Hear About Us?” to Full-Funnel Tracking — w/ Amanda Kepshire (CallRail) Would you trust a front desk checkbox to decide where your marketing budget goes or do you want the actual data on which ads and channels are driving patients? That’s the exact gap Amanda Kepshire uncovers and...  Read More
The Power of Early Learning: Why Dentists Shouldn't Wait to Take CE | Dr. Chad Johnson | 571
The Tech Gamble Every Dentist Faces Should new dentists master the basics first before touching advanced tools or jump straight into cutting-edge tech like implants, lasers, and same-day crowns to get ahead? Dr. Chad Johnson didn’t wait. Right out of school, he invested in advanced CE +...  Read More
Why Ground Marketing Still Wins for Local Dental Practices | Dr. Kapil Kella | GMS
Are you wasting precious hours and money tweaking Facebook ads and SEO campaigns, when the fastest way to fill your schedule might be walking into your local gym or coffee shop? Dr. Kapil Kella reveals how ground marketing not only lowered his practice’s acquisition costs but also: - Brought in...  Read More
How to Avoid Burnout as a New Practice Owner: The Path to a Balanced Leader | Dr. Simone Ellis | 570
Here’s the Hard Question If your dental practice is hitting record revenue but you’re running on fumes is it smarter to double down and keep scaling (risking burnout, broken systems, and staff turnover) OR sell at the peak to protect your health, family time, and long-term career longevity? ...  Read More
The Non-Annoying Referral Approach Every Dental Specialist Needs | Part 2 | GMS
What if I told you that the reason your referrals feel flat or forced isn’t because you’re “bad at asking", but because you’re asking the wrong way? In this episode, we reveal the exact referral scripts that flip awkward cold requests into genuine professional alliances. Imagine: -...  Read More
From Patient Volume to Patient Value: Growing an Efficient Practice Without Team Burnout | Dr. Ahad Ahmed | 569
What really happens when an experienced dentist partners with a younger one? For Dr. , it wasn't just about expanding the business. He reveals how this collaboration completely reshaped his leadership style and challenged his old ways of thinking. Did it lead to a clash of egos and ideas or did...  Read More
The Non-Annoying Referral Approach Every Dental Specialist Needs | Part 1 | GMS
Why are some specialists referral magnets  getting a steady stream of patients without lifting a finger, while others are begging for scraps, hustling at screenings, and paying for ads that never convert?  Here’s the raw truth: patients usually aren’t choosing their specialist. A handful of...  Read More
How Ohana Dental Implant Centers Make Every Patient Feel at Home | Tom Gonzalez | 568
 How do you train your team to treat every implant revision, tough conversation, and follow-up call like they’re caring for their own family and make it happen in every location, every time? Most practices think “patients first” means being friendly and providing great service. But at Ohana...  Read More
From Local Events to Google’s Top Spot: SEO Strategies For the Community-Focused Dentist
Are your community events working for you… or just for the people who showed up?   Most dental practices spend hours planning events, shaking hands, and building goodwill… but then the momentum stops the moment the event ends.   What if every single conversation you had in person could also make...  Read More
Categories: Marketing
From Clinician to CEO: How to Work ON Your Practice Instead of IN It | Lisa Grogan | 567
Are patients ghosting your treatment plans... because you're too focused on clinical perfection and not enough on the story you’re telling? You explain the X-rays. You walk them through the procedure. You even print the estimate. But then… crickets. Lisa Grogan says it’s not your dentistry......  Read More
Fire Up Your Team! Creating a Lasting Motivation Machine for Marketing | GMS
 You send your team out to hustle for new patients... But here’s the truth almost no one says out loud:  If your team needs a pep talk just to do their job... you’ve already lost them.  Because motivation doesn’t come from hype — it comes from meaning. And meaning is something most ground...  Read More
Categories: Marketing
Protecting Tiny Teeth: What Your Practice Can Do to Help Feeding, Sleep, and Jaw Development in Infants and Toddlers | Joy Lantz | 566
Are we letting babies suffer in silence? Every year, infants with tongue ties, sleep struggles, and poor jaw development slip through the cracks—and most aren’t diagnosed until it’s too late. Should dental teams be screening babies before their first tooth? Or is that “overstepping”? The truth is…...  Read More
17X Your Pediatric Practice: Behind-The-Scenes Staffing, Strategy, and Tech | Evelyn Lahiji | 565
 Does growing FAST make you unstoppable… or does it destroy your practice from the inside out?  Evelyn Lahiji built 17 practices in one of the most competitive markets in the country (Los Angeles) and says most owners totally misunderstand what “smart growth” actually looks like. In this...  Read More
Five Signs Your In-Person Marketing Needs an Immediate Pivot! | GMS
Could your ground marketing be silently DRAINING your practice’s growth? You’re shaking hands, showing up at events, and hustling in your community… but what if those efforts are actually backfiring and costing you patients and profit? In this episode, we reveal the 5 unmissable red flags your...  Read More
Categories: Marketing
Beyond the Holidays: Innovative Seasonal Campaigns for Local Growth | GMS
If your entire “seasonal marketing plan” is just a holiday promo in December and a back-to-school discount in August… you’re bleeding opportunity. What if the real secret to predictable patient growth is hiding in overlooked seasons—like June heat waves, July summer camps, or that slow, awkward...  Read More
Categories: Marketing
Growth Is Expensive! Navigating Construction, Finances, and Hiring in Your Startup | Dr. Katie Mathis | 564
Would you rather start from scratch with $500k in debt… or buy someone else’s “successful” practice and risk inheriting their chaos?  Buying an existing dental practice might seem faster, cheaper, safer... but what if you’re just inheriting years of dysfunction, bad systems, and burned-out staff? ...  Read More
Building Trust at Every Touchpoint: The Patient-Obsessed Practice Blueprint | Santosh Patel | 563
Your patient journey feels fine, right? Website looks good (check) Team’s friendly (check) Office is clean (check) But here’s the real question… Are patients actually feeling that at every step—or just at the parts you can see? In this episode, I sit down with Santosh Patel to talk about:  ...  Read More
Why Increasing Your Google Ads Budget Won’t Magically Bring “High-Quality Leads”
Ever feel like Google Ads is just burning through your money… and your marketing team’s only advice is “spend more”? Imagine this: You double your budget, clicks go up… but your schedule still looks empty. Why? Because spending more doesn’t magically bring in those fantastic new patients you'd...  Read More
Categories: Marketing
Nonprofit Partners: Grow Your Practice with Causes That Matter | GMS
 What if your “generous” nonprofit donations are actually making your practice look desperate… or worse, fake? Think about it – everyone assumes donating builds trust and goodwill. But here’s the uncomfortable truth: If your nonprofit partnerships aren’t strategic, people see right through it....  Read More
Categories: Marketing
Press Start to Innovate: The Dentist Who Coded a Modern Practice from the Ground Up | Dr. Tej Shah | 562
This guy is incredible, Dr. Tej Shah! He was a successful software engineer/coder… left it… and became a dentist… but not for the reasons you think… Then… opened his own start-up practice… and STILL not for the reasons you think… All for one end goal… Listen in to see what it is and how he’s...  Read More
The Invisalign Day Playbook: Building an Organic Patient Magnet Event | GMS
What if you had a proven blueprint to turn your Invisalign Day into the event everyone talks about... and fills your schedule with excited new patients? Most practices just wing it with flyers and Facebook posts… but what if you knew exactly:     Which local businesses are goldmines for...  Read More
Categories: Marketing, Orthodontics
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