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As you embark on your journey towards becoming a recognized key opinion leader, someone with groundbreaking insights in business management, or perhaps an educator sharing valuable practices, you might be contemplating whether it's the right time to venture into the realm of ebook creation. This...  Read More
Are you in the thrilling stage of launching a new business or practice but feeling the pressure to build the perfect team before your grand opening? Don't worry; you're not alone on this journey. Success hinges on a systematic approach, meticulous planning, transparent communication, and informed...  Read More
Difficult conversations are often emotionally taxing and present significant challenges, whether they involve addressing patient concerns, managing employees, or confronting issues with superiors. In this blog post, we delve into a straightforward yet remarkably effective three-step...  Read More
Enhancing your online reputation and drawing in new patients hinges on accumulating more Google reviews. Below is a comprehensive guide blending ethical approaches with incentives to prompt patients to leave Google reviews: Step 1: Cultivate Trust and Deliver Outstanding Service Exceptional...  Read More
Dental marketing agencies must remain current with the latest technological advancements, particularly in online marketing, to ensure the success of their clients' businesses. Google, as the dominant force in the search engine market, consistently introduces new features and options aimed at...  Read More
Direct mail remains a valuable tool for introducing new businesses or promoting new services, typically yielding approximately three new patients for every 5,000 mail pieces initially. However, its effectiveness diminishes after about five to six mailings. The success of direct mail often hinges on...  Read More
When delving into the analysis of a Google Ads campaign tailored for a local business, it becomes imperative to scrutinize several pivotal key performance indicators (KPIs) that serve as barometers of its effectiveness and impact. These KPIs offer insights into various facets of the...  Read More
In today’s digital landscape, establishing a robust online presence is imperative for businesses across all industries to remain competitive. For dental practices specifically, a well-optimized website plays a pivotal role in attracting new patients. However, with the advent of website...  Read More
LinkedIn Advertising presents an excellent opportunity for healthcare professionals, particularly those targeting local patient populations within areas heavily populated by corporate professionals. This platform primarily attracts salespersons, recruiters, and individuals seeking professional...  Read More
In today's digital era, online reviews wield significant influence in healthcare. Research indicates that 94% of patients utilize online reviews to evaluate providers, with 72% relying on them to choose new healthcare professionals. Despite a majority of positive reviews, a handful of negative...  Read More
The concept of branding is often tossed around in various contexts - "What's your brand?" "Does this partnership align with my brand?" "Is it time for a rebrand?" But what exactly does branding entail? Grace Rizza, the founder and CEO of Identity Dental Marketing, is a recognized expert in the...  Read More
For dentists and dental office managers, the task of effectively managing patient interactions and promoting their services can be quite challenging. Fortunately, email marketing has emerged as a valuable tool that can address these challenges with precision and efficiency. In particular, the...  Read More
In the ever-evolving landscape of dental practice, cultivating and maintaining a robust online presence is not merely an option but a prerequisite for success. Attracting new patients and nurturing relationships with existing ones in the digital age necessitates a multifaceted approach. However,...  Read More
If you're considering a custom press release, it's a versatile and highly beneficial option for business owners. Commonly used for: Introducing new services or technologies.                          Enhancing Google rankings and keyword reach.             Introducing new team members.            ...  Read More
Google's latest announcement is a game-changer for dentists, granting them access to local service ads—a boon for localized marketing efforts. This development significantly empowers dentists seeking to promote their services within specific geographic regions. The standout advantage of local...  Read More
Search Engine Optimization, commonly known as SEO, is the strategic practice of enhancing a website's ranking and visibility on popular search engines like Google. When a business or organization decides to invest in SEO services, their overarching goal typically revolves around improving their...  Read More
Digital marketing plays a pivotal role in the growth and sustainability of a successful dental practice. In today's digital age, consumers rely heavily on the internet to seek information about local businesses. Therefore, establishing a robust online presence is imperative. However, managing the...  Read More
Marketing to the patients of a retiring or selling dentist can present both opportunities and challenges. While buying the retiring doctor's practice or patient list may not always be feasible or appropriate, there are alternative marketing strategies that can help you connect with...  Read More
Digital marketing plays a pivotal role in the growth and sustainability of a successful dental practice. With the internet becoming the primary source of information for consumers seeking local businesses, establishing a robust online presence is imperative. However, managing the multifaceted...  Read More
In my capacity as the Founder and CEO of Identity Dental Marketing, a company that specializes in providing ethical branding and digital marketing services tailored specifically for dentists, I have had the privilege of gaining extensive insights into the dental industry's marketing landscape. Over...  Read More
Identity Dental Marketing, headquartered in Tampa, FL, is at the forefront of transforming the landscape of dental practice marketing. Their innovative approach is reshaping how dental professionals perceive and enhance their marketing endeavors. The company's extensive suite of tracking and...  Read More
In today's digital age, online marketing plays a pivotal role in establishing a robust online presence and effectively engaging with target audiences. However, this landscape has also witnessed the emergence of deceptive practices, with one such scheme being the auditing of listing...  Read More
In the digital age, establishing a genuine and personal connection with your audience has become paramount. It is now more crucial than ever to create a sense of trust and credibility, and one of the most direct avenues for achieving this is through the inclusion of a phone number on your website....  Read More
Introduction: In the realm of dental marketing, many marketing companies, advisors, salespeople, and consultants often stumble when it comes to setting realistic expectations for their clients. This blog post aims to delve into the critical importance of establishing realistic expectations in...  Read More
LinkedIn advertising presents a valuable avenue for connecting with local patients, particularly in areas densely populated with corporate professionals. LinkedIn primarily attracts sales professionals, recruiters, and individuals seeking to cultivate professional networks for career growth and...  Read More
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