Everyday Practices Dental Podcast

Everyday Practices follows Regan Robertson, Sara Hansen as they interview dental professionals about everything related to dental practice ownership from productivity & finances, patient interaction, leadership, and more.

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“Google ads are not the end all be all. You have lots of options.” - Sara Hansen

Brief Overview of the Episode

When a dental practice wants more new patients, the first question is often, “Should we do Google Ads?”

Sara Hansen challenges that question.

Google may be a strong move for some practices, but it can also become an expensive mistake when it is not tied to the practice’s goals, market, budget, or ideal patient. In this episode, Sara walks through how dentists can evaluate digital advertising with more clarity.

She explains why competition changes cost, why demographics matter, and why platforms like social media, streaming, Apple Maps, AI search, radio, and community-based channels may create better opportunities in certain markets.

The point is simple: Google is a tool. It is not the strategy.

What This Episode Reveals
• Google Ads are not wrong. Treating them as the whole strategy is.
• The most expensive ad campaign is the one that attracts the wrong patients.
• Digital advertising works best when it starts with the growth gap, not the platform.
• Your market, message, and ideal patient should decide where your dollars go.

What You’ll Learn
• How to decide whether Google Ads actually make sense for your practice.
• Why patient behavior should shape where and how you advertise.
• How to think about budget, competition, and return before launching a campaign.
• Why AI search, maps, streaming, and local platforms are changing patient attraction.

If This Sounds Familiar
• You want more new patients, but you are not sure where to spend.
• You feel pressure to run Google Ads because that is what every agency talks about.
• You have tried marketing before and wondered why the leads did not match the practice you are building.
• You are not looking for more noise. You are looking for a smarter path to growth.

Next Steps

Before you launch ads, slow down long enough to ask the right question.

Not, “Should we do Google Ads?”

Ask, “What strategy gives our practice the best chance to attract the right patients at the right cost?”

That answer starts with your market, your message, your budget, and your growth goal.

Google is not the strategy. Neither is staying stuck in a model that limits your growth.

At Unrestricted, you will step back, look at the quality of your revenue, and build a more intentional path forward for your practice.

Learn more and reserve your spot: Attend Here