Investment Grade Practices: A Dentist Podcast

Investment Grade PracticesTM are designed to give you the lifestyle you enjoy today, while building an asset for tomorrow. Victoria Peterson, SsD helps dentists build practices that they love today while building value to secure their future.

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VictoriaPeterson

Brief overview of the episode

What This Episode Reveals

• Marketing is a system that starts with the owner’s philosophy, then the team experience, then patient trust, then growth. 
• Your best growth is often already in your database: unscheduled treatment, overdue hygiene, unfinished journeys. 
• Internal marketing can produce massive ROI because you already paid for trust. 
• AI is a tool, not a strategy. Without prompts, expertise, compliance, and consistency, DIY marketing collapses fast. 
• Patients decide fast. Your photo, your reviews, and your consistency either build trust in seconds or break it. 

What You’ll Learn

• How to run an “inside-out” marketing audit in under 30 minutes
• Where to look for hidden production inside your current patient base
• Why most teams never “have time” for internal marketing, and what to do instead
• How to think about local partnerships and visibility like a strategist, not a guesser
• The real role of an agency in the AI era: consistency, compliance, and expertise 

If This Sounds Familiar

• “We need more new patients” but you have piles of unscheduled treatment sitting untouched
• Your marketing feels like random bursts, then silence
• Your practice experience and your website do not match, and trust leaks
• You want better cases, but you are still attracting price shoppers
• You feel behind on AI, and everyone is selling “push button marketing” 

Next Steps

• Run Robyn’s audit today: operatory chair, reception area, outside signage, street view, nearby businesses. Fix the obvious friction first. 
• Pull a report of unscheduled treatment. Start with the patients who already said “maybe” and build a re-engagement sequence. 
• Build consistency: one message, repeated in the right places, long enough to compound.