Summer slowdown? Not with these tips! If you're a dental practice looking to attract more patients and grow your brand this season, we've got a sunny lineup of creative, community-based marketing ideas that are fun, effective, and tailored to your patient base.
Why Plan for Marketing Now?
Many practices notice a dip in new patient visits during summer. Planning ahead helps you stay fully booked and on track with your growth goals.
Know Your Audience First
Whether you treat busy moms, retirees, or new families moving into the area, identifying your core patient demographic will help guide all of your summer marketing.
Hot Internal Marketing Ideas:
-
Referral Raffle: Host a summer giveaway that matches your patient base. Think KitchenAid mixers for moms, concert tickets for young adults, or Blackstone grills for the outdoorsy crowd.
-
Bring-a-Friend Cards: Equip your team with business cards they can hand out while out and about. Make it easy to refer and even include a team member's name for a personal touch.
Cool External Marketing Tips:
-
Community Involvement: Sponsor local sports teams, set up a booth at a town festival, or hand out goodies (like donuts!) on the corner.
-
Target Retirement Communities: Offer membership plans, free oral health seminars, or wine & cheese nights for seniors.
-
Host a Block Party: Bring your local community together for a BBQ, games, and giveaways. Bonus points for making custom mouthguards for school athletes.
Pro Tip: Grassroots Works
Drop off thank-you baskets to nearby specialists, reintroduce yourself to referring practices, or make a few personal visits. Relationships still matter!
Great dentistry, plus amazing service, is what sets you apart. Create an experience worth raving about, and let your patients become your best marketers. Need help implementing these ideas? We’d love to support you!
Schedule a call with us to learn more about how we can help you.
And if you're looking for more tips, check out our podcast. Let’s make this summer your best yet!
