Everyday Practices Dental Podcast
Everyday Practices Dental Podcast
Everyday Practices follows Regan Robertson, Sara Hansen as they interview dental professionals about everything related to dental practice ownership from productivity & finances, patient interaction, leadership, and more.
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Build a Practice That Markets Itself (E.334)

Build a Practice That Markets Itself (E.334)

7/17/2026 8:28:37 AM   |   Comments: 0   |   Views: 58


Brief Overview of the Episode

Dr. Devin Giron believed that providing excellent dentistry would be enough to build a successful practice. It was not. After purchasing his first practice in 2017, Devin found himself losing money, experiencing anxiety, and questioning whether practice ownership was worth the pressure. He knew how to care for patients, but he had not yet built the business systems required to consistently attract them. That began to change when he stopped waiting for patients to recognize the quality of his work and started intentionally communicating why his practice was different. Devin is a thirteenth-generation New Mexico resident and the founder of VIDA Dental Studio in Santa Fe. 

His practice takes a thoughtful, comprehensive approach to care, connecting dentistry with total health and wellness. He intentionally schedules fewer appointments so patients receive his full attention and have time to understand their options.
In Part One, Devin joins Regan Robertson and Sara Hansen to share how that philosophy became the foundation of his marketing. They discuss his move away from insurance, his decision to invest during uncertain economic conditions, and the community insights that helped VIDA identify new growth opportunities. Today, Devin leads a growing fee-for-service practice with nine operatories and four doctors. His goal is no longer to simply produce more dentistry. He is building a legacy practice that can grow beyond his individual time in the chair.


What This Episode Reveals

Great clinical care does not automatically create a successful business. Patients need to understand what makes the practice different before they can choose it. The most effective marketing begins with a clear practice vision, a defined patient experience, and a team prepared to deliver on the message. Devin also reveals why marketing should not be treated as a temporary promotion. It is a long-term business function that creates patients, providers, freedom, and future practice value.


What You’ll Learn

• How Devin moved from financial stress to a thriving multi-doctor practice
• 
Why he continued investing when other practices pulled back
• 
How VIDA transitioned from insurance dependence to fee-for-service care
• 
How patient conversations and community frustrations became successful campaigns
• 
Why marketing growth must support the owner’s larger vision for the practice
• 
How additional patients and providers can reduce dependence on the doctor’s time

If This Sounds Familiar

You know your clinical work is strong, but the right patients are not finding you. You tried marketing for a few months and stopped when the results were not immediate. You are hesitant to invest because a previous campaign failed. Your schedule is busy, but the business still depends heavily on your personal production. You want the practice to create more freedom, but growth currently feels like more responsibility.


Next Steps

Start by defining what a successful practice looks like for you. Identify the patients, services, schedule, and lifestyle that support that vision.  Ask every new patient how they heard about the practice. Pay attention to recurring frustrations, community conversations, and gaps competitors are failing to address. Then examine whether your team can support the demand your marketing creates.

Can the phone be answered?
Can the patient be scheduled quickly?
Can the team confidently communicate why the practice is worth choosing?

Choose a clear campaign, measure the results, and give it enough time to work before abandoning the strategy.  



Build a Practice That Markets Itself (E.334)


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