“Numbers don’t lie, but they do speak in code. You just have to know how to read them.”
- Victoria Peterson
Brief Overview of the Episode:
Victoria Peterson sits down with Chris Sands, founder of ProFi 2020 and Phase One Dental CPAs, to unpack how a practice’s financials reflect the beliefs behind every decision. Payroll, marketing, debt, and revenue all reveal what you value most. This conversation brings both sides of wealth together—the analytical and the emotional—showing how to align your mindset with your money. It is not about leaving your practice. It is about designing one that gives you freedom while you still have choices.
What This Episode Reveals:
• Your profit and loss is a mirror, not a math sheet
• Generosity and fear both distort financial clarity
• Most cost problems come from a lack of revenue focus
• Marketing is not an expense but a reinvestment
What You’ll Learn:
• How to read your numbers like a leader
• Why alignment creates growth faster than control
• How to link revenue goals with team motivation
• The simple math that builds long-term freedom
If This Sounds Familiar:
•You feel like you work harder than your numbers show
•You hesitate to invest in growth
•You want freedom but feel trapped by financial pressure
Next Steps:
Your numbers already tell the story. Learn to read them and start writing your next chapter.
Start Your Calibration Today
For less than the cost of one crown a month, your team can access the full CCI platform: on-demand training, live masterminds, and a supportive online community dedicated to helping dental teams thrive. Download our free guide: 5 Hidden Signs That Kill Case Acceptance to uncover where misalignment is costing your practice. Or take the first step today and enroll your team in Clinical Calibration Institute. Because when your team is aligned, case acceptance grows, stress drops, everyone feels safe, and every patient gets the level of care you know they deserve.
What Your Numbers Say About You