Dental A Team with Kiera Dent

Dentists, this is your playbook for building a practice that THRIVES rather than just survives! If you're ready to scale, streamline, or simply want to lead like a CEO, we're here to support you with our strategies.

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Dental A Team

Marketing your dental practice has become more confusing than ever. Between the noise of social media, expensive Google ads, and a hundred “must-have” tools, it’s tough to know where to focus.

But marketing doesn’t have to be complicated or cost-prohibitive. At the Dental A Team, we’ve tested countless strategies with practices of all sizes. In a recent podcast, Tiffanie Trader and our behind-the-scenes marketing pro Eve shared what’s actually working for offices in 2025 and what’s not.

Here’s a breakdown of what we discussed and how to apply it to your practice:

1. Social Media: Build Trust, Not Just a Feed

A lot of dentists feel pressure to “be everywhere” online. But the truth is, social media is more about building trust than attracting strangers. Most general dental practices won’t generate large volumes of new patients from Instagram—but they can strengthen retention and rapport.

? Tip: Focus on real, local, relevant content. Skip the stock images. Show your team, your space, your patients (with consent), and what makes you different. Social media is your digital handshake—it should reflect who you really are.

2. Offline Marketing Still Works (Maybe Better)

With so many practices pouring money into digital ads, there’s now a gap in community-focused marketing. Believe it or not, a well-designed mailer or flyer can still be incredibly effective, especially when paired with a solid internal referral strategy and online presence.

? Tip: Combine offline and online. Send flyers to new homeowners in your zip code, then retarget them with social ads. Add QR codes that link to your reviews or website to boost engagement.

3. Retention > Acquisition

Everyone wants new patients. But retaining existing patients is almost always the more profitable play. It’s also the area many practices neglect.

? Tip: Set a quarterly reactivation goal. Use software or simple tracking to reach out to patients who haven’t been in for 18+ months. Often, a warm re-engagement message converts better than a cold ad campaign.

4. Be Consistent Across All Channels

Patients trust consistency. If your Instagram voice is playful, your website shouldn’t sound like a legal contract. From emails to appointment reminders to printed brochures, your message, tone, and branding should align.

? Tip: Audit your channels. Does your social media sound like your website? Do your confirmation texts reflect your office’s personality? The more cohesive, the more memorable.

5. AI Is Helpful, When Used with Intention

From patient reminders to treatment plan follow-ups, AI can make marketing more efficient. But it’s only effective when paired with a clear strategy and human oversight.

? Tip: Start small. Use AI tools for appointment follow-ups or dormant patient outreach. Test results for 60–90 days before expanding your use.

Marketing doesn’t need to be flashy. It needs to be intentional and aligned with your goals. Whether you’re trying to grow your patient base or reduce no-shows, the key is to build trust, track what’s working, and stay consistent in your message.

Want help creating a practice that thrives? Let’s chat. Visit TheDentalATeam.com to learn more about our dental consulting.

Last updated: August 2025
Written by Jacintha Ham, Dental A Team