Owning and managing your own dental practice demands a considerable investment of time and effort beyond patient care. As a dentist, you're intimately familiar with this reality.
Yet, determining the optimal allocation of your valuable time to marketing endeavors can be a challenge. Your approach hinges on several factors, such as the stage of your business whether it's a fledgling venture or a well-established practice and the size and scope of your target market. Additionally, your annual objectives play a crucial role in shaping your marketing strategy.
For those embarking on a new practice journey with limited marketing resources, dedicating a substantial portion of your weekly schedule, potentially a full day or two, is essential. This time is best utilized for community networking and widespread brand promotion within your city.
Conversely, if you're steering an established dental practice, you likely have existing marketing initiatives underway. It's imperative to nurture and expand upon these efforts to sustain and amplify growth. This may entail dedicating significant time perhaps a full day or two weekly to rigorous research and strategic implementation.
Alternatively, partnering with a reputable marketing agency like Identity Dental Marketing can significantly streamline your marketing efforts, freeing up more of your invaluable time. By entrusting them with the task of ensuring your practice effectively reaches its target audience, you may only need to dedicate a mere hour each month to reviewing reports on your positive return on investment (ROI). This affords you greater flexibility to prioritize patient care and maintain a healthier work-life equilibrium.
To learn how you can achieve significant practice growth, contact our team at Identity Dental Marketing today. We can help to bring new patients to your practice while leaving you with more of your precious time.