Dentists often focus on attracting new patients, sometimes overlooking the loyal patient base already in their care. This oversight is akin to not seeing the forest for the trees.
Internal Marketing: Understanding Its Essence
When we think of marketing, we typically envision advertisements, websites, and other external strategies. However, internal marketing is about promoting services to and encouraging referrals from existing patients.
Implementing Internal Marketing
The core of internal marketing lies in generating enthusiasm among your current patient community. The objective is to capture their attention and stimulate conversations that lead to word-of-mouth promotion.
Effective Strategies for Internal Marketing
Internal marketing thrives on creating interest and perceived value. The goal is to make patients think, "I want that!" or "I should look into this."
Here Are Some Effective Approaches
Utilize Your Team: Your staff is your greatest internal marketing asset. Equip them with comprehensive knowledge about the services offered, associated risks and benefits, costs, and payment options. This responsibility shouldn't solely rest on hygienists; every team member interacting with patients should be well-versed in this information.
Showcase Before-and-After Transformations
Just like captivating home renovation shows, share before-and-after case photos to illustrate the transformative power of your services. Whether it's whitening treatments, orthodontic corrections, or jaw surgeries, personalize the content to resonate with your patients' desires.
Enhance Amenities: Elevate the patient experience by offering a warm, inviting atmosphere that promotes relaxation. Upgrade amenities beyond basic refreshments to include a variety of beverage options and aesthetically pleasing decor. Consider hiring a professional designer to revamp your space if needed.
By implementing these strategies, you can effectively leverage your existing patient base and enhance internal marketing efforts.
Identity Dental Marketing offers monthly internal marketing strategies to address topics that contribute to practice growth. For more information, visit https://identitydental.com/services/dental-internal-marketing/.
If you’re ready to step up your marketing game with internal and/or external marketing, contact Identity Dental Marketing today for your free marketing planning session.
Contact us today to get started: https://identitydental.com/cmps/.