Everyday Practices Dental Podcast

Everyday Practices follows Regan Robertson, Dr. Chad Johnson and Dr. Maggie Augustyn as they interview dental professionals about everything related to dental practice ownership from productivity & finances, patient interaction, leadership, and more.

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“The why is important because marketing is about connection and trust.” -Sara Hansen

If the patient doesn’t feel like you’re a safe place, they won’t schedule with you. If they don’t trust you, they won’t accept your treatment plan. This is why authentic marketing in dentistry is so important: patients need to know who you are and why you can help them.

Your patients are looking for a champion to help them solve their problems. Sadly, many dentists forget to focus on the why. Of course, the surface level maybe you’re a dentist and can help them but within that, there’s much more.

We’ve worked with so many doctors with amazing stories: they had a bad experience in childhood and want to help others, they had an amazing experience and want to give that to others. The story itself isn’t what makes their marketing so powerful. What attracts patients to them is their passion. That passion drives a connection, builds the all-important trust, that brings patients into your office.

We talk a lot about how marketing is about the patient, not you. So why does it matter that you have a story to tell? It goes back to the patient. Everyone – every single one of your patients – has a problem and they are looking for a champion to help them solve their problem and that’s where authentic marketing comes in…you have a story to tell, you are that champion they’re looking for. Using Authentic Marketing throughout your entire business and all your marketing campaigns builds that trust potential patients need.

We are so excited to have Sara Hansen – An authentic Marketing expert – join us today to help shed light onto this topic. Let us make your lives a little easier with this glimpse into Authentic Marketing and actions you can put into play right away, including:

    
• How to figure out what you’re a champion for
    
• Understanding the difference between marketing tactics and strategy
    
• Using ROI to know if campaigns are successful