“Your team is an extension of you. They represent you and your brand with the patients.” -Sara Hansen
Most of your patients make the decision to trust – or not trust – you before they even meet you.
Why? Simple answer, it’s because of your team! Think about it…who is the first person a patient interacts with? It’s probably your front office admin who answers the phone. And who spends an hour with the patient before they even meet you? Your hygienist.
When patients come into your office, they are looking for moments of trust that tell them who you are and what they can expect. These moments of trust start from the first time they learn about your practice, to their first phone interaction, how they’re greeted when they walk in, all the way through the experience to meeting you.
These initial interactions with patients are what makes your team the most powerful tool in your marketing arsenal. They’re the ones who will make or break trust with a patient.
As we talked about in our previous episode, Authentic Marketing is about capturing what makes you unique. Your team is an integral part of that. So let’s talk about how you can put this powerful asset to good use as part of your Authentic Marketing strategy.
We are so excited to have Sara Hansen – Authentic Marketing expert – back to continue our conversation on Authentic Marketing and using your team to extend exceptional experiences to your patients, including how to:
- Identify the points where trust can be built or broken
- Get your team on board with championing your authentic marketing strategy
- Let your team know when they’re winning the authentic marketing game
https://productivedentist.com/podcasts/everyday-practices-podcast/episode-149-getting-your-dental-team-on-board-with-marketing-with-sara-hansen/
Getting Your Dental Team on Board with Marketing