The Dental Marketer

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The Dental Marketer

Just had THE Dr. Jordan Sanders from Knox Mountain Dentistry on the show.

In five years, the practice went from signing a lease at the height of COVID to running at capacity!

Here’s what I learned:

1) Full schedules can still be a problem.

When the next opening is months away, the challenge shifts from “getting patients” to managing access, expectations, and smart rescheduling.

2) The middle can feel heavier than the beginning.

Startup years are exciting. The stress often shows up later, when systems start breaking and there’s less time to fix them.

3) A “perfect system” can be wrong for the wrong practice.

Hiring ratios and scheduling templates failed when the practice chose a more human, high-touch front desk experience that takes more time.

4) Control doesn’t just cost time, it costs peace.

Being in every email and meeting felt responsible, but it quietly raised the mental load and made the owner the bottleneck.

5) Delegation works when the owner becomes an auditor.

The shift wasn’t “hands off.” It became “check results, review patterns, adjust”... instead of doing everything personally.

6) A team grows faster when problems come with options.

They used a “1–3–1 rule”: bring 1 problem, 3 possible solutions, and 1 recommendation. Less complaining. More thinking.

7) Pay feels fair when it’s earned, not negotiated.

Raises were tied to clear skill-based tasks (like scheduling quality, phone language, filling short-notice openings), not uncomfortable money talks.

8) Trust can be built before the dentist even says hello.

They built 7–15 “touchpoints” before the patient sits in the chair... listen to the episode to see what they all are!

9) Time saved in admin shows up as better patient care.

AI insurance verification freed about 35 hours/month so the front desk could be present with patients... not stuck on hold.

10) Ownership doesn’t remove stress, it changes the type.

It can bring freedom and flexibility, but it also brings risk, staffing pressure, and the need for strong boundaries.

QUESTION FOR YOU:

What’s been the hardest part of growth for your practice?

(Comment below and then go listen to this episode)

Liste here: https://thedentalmarketer.site/podcast/595

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