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In the pursuit of practice growth and attracting new patients, dentists often encounter complex marketing landscapes fraught with potential pitfalls. Here, we highlight critical marketing mistakes to steer clear of: Neglecting Competitor Analysis: Understanding competitors' marketing strategies is...  Read More
When delving into the analysis of a Google Ads campaign tailored for a local business, it becomes imperative to scrutinize several pivotal key performance indicators (KPIs) that serve as barometers of its effectiveness and impact. These KPIs offer insights into various facets of the...  Read More
In today’s digital landscape, establishing a robust online presence is imperative for businesses across all industries to remain competitive. For dental practices specifically, a well-optimized website plays a pivotal role in attracting new patients. However, with the advent of website...  Read More
LinkedIn Advertising presents an excellent opportunity for healthcare professionals, particularly those targeting local patient populations within areas heavily populated by corporate professionals. This platform primarily attracts salespersons, recruiters, and individuals seeking professional...  Read More
For years, there has been a prevailing belief within the dental profession that marketing has no place in dentistry. Regrettably, in my opinion, the marketing industry has done little to dispel this myth. For some practitioners, the reluctance to embrace marketing stems from concerns about added...  Read More
In today's digital era, online reviews wield significant influence in healthcare. Research indicates that 94% of patients utilize online reviews to evaluate providers, with 72% relying on them to choose new healthcare professionals. Despite a majority of positive reviews, a handful of negative...  Read More
The concept of branding is often tossed around in various contexts - "What's your brand?" "Does this partnership align with my brand?" "Is it time for a rebrand?" But what exactly does branding entail? Grace Rizza, the founder and CEO of Identity Dental Marketing, is a recognized expert in the...  Read More
For dentists and dental office managers, the task of effectively managing patient interactions and promoting their services can be quite challenging. Fortunately, email marketing has emerged as a valuable tool that can address these challenges with precision and efficiency. In particular, the...  Read More
In the ever-evolving landscape of dental practice, cultivating and maintaining a robust online presence is not merely an option but a prerequisite for success. Attracting new patients and nurturing relationships with existing ones in the digital age necessitates a multifaceted approach. However,...  Read More
If you're considering a custom press release, it's a versatile and highly beneficial option for business owners. Commonly used for: Introducing new services or technologies.                          Enhancing Google rankings and keyword reach.             Introducing new team members.            ...  Read More
Search Engine Optimization, commonly known as SEO, is the strategic practice of enhancing a website's ranking and visibility on popular search engines like Google. When a business or organization decides to invest in SEO services, their overarching goal typically revolves around improving their...  Read More
Digital marketing plays a pivotal role in the growth and sustainability of a successful dental practice. In today's digital age, consumers rely heavily on the internet to seek information about local businesses. Therefore, establishing a robust online presence is imperative. However, managing the...  Read More
Marketing to the patients of a retiring or selling dentist can present both opportunities and challenges. While buying the retiring doctor's practice or patient list may not always be feasible or appropriate, there are alternative marketing strategies that can help you connect with...  Read More
Digital marketing plays a pivotal role in the growth and sustainability of a successful dental practice. With the internet becoming the primary source of information for consumers seeking local businesses, establishing a robust online presence is imperative. However, managing the multifaceted...  Read More
In my capacity as the Founder and CEO of Identity Dental Marketing, a company that specializes in providing ethical branding and digital marketing services tailored specifically for dentists, I have had the privilege of gaining extensive insights into the dental industry's marketing landscape. Over...  Read More
Identity Dental Marketing, headquartered in Tampa, FL, is at the forefront of transforming the landscape of dental practice marketing. Their innovative approach is reshaping how dental professionals perceive and enhance their marketing endeavors. The company's extensive suite of tracking and...  Read More
In today's digital age, online marketing plays a pivotal role in establishing a robust online presence and effectively engaging with target audiences. However, this landscape has also witnessed the emergence of deceptive practices, with one such scheme being the auditing of listing...  Read More
In the digital age, establishing a genuine and personal connection with your audience has become paramount. It is now more crucial than ever to create a sense of trust and credibility, and one of the most direct avenues for achieving this is through the inclusion of a phone number on your website....  Read More
Introduction: In the realm of dental marketing, many marketing companies, advisors, salespeople, and consultants often stumble when it comes to setting realistic expectations for their clients. This blog post aims to delve into the critical importance of establishing realistic expectations in...  Read More
LinkedIn advertising presents a valuable avenue for connecting with local patients, particularly in areas densely populated with corporate professionals. LinkedIn primarily attracts sales professionals, recruiters, and individuals seeking to cultivate professional networks for career growth and...  Read More
Introduction: No-shows pose a significant challenge for dental practices, resulting in lost revenue and wasted resources. This article explores effective strategies for dentists to reduce missed appointments, offering three valuable tips.             Confirmation Language:                  ...  Read More
Launching a dental practice is an exciting endeavor that offers the opportunity to serve patients while building a profitable business. However, achieving success in the competitive field of dentistry necessitates meticulous planning and strategic decision-making. Depending on your budget and...  Read More
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