Category:
Displaying 151-171 of 171
5 6 7
Page 7 of 7
Navigating through challenging conversations can often feel like traversing a minefield, be it addressing patient concerns, managing staff dynamics, or confronting issues with higher-ups. In this blog post, we delve into a straightforward yet powerful three-step approach to turn even the most...  Read More
In the contemporary digital landscape, preserving the security of sensitive data stands as a paramount concern, particularly within sectors like healthcare where patient confidentiality is mandated by law. Identity Dental Marketing recognizes the imperative nature of safeguarding our clients'...  Read More
In today’s digital age, scams and phishing attempts have become increasingly sophisticated, preying on unsuspecting individuals who may not be aware of the telltale signs of fraudulent activity. One such avenue for scammers is Facebook Messenger, where users can receive messages that appear to be...  Read More
A Comprehensive Guide to Building a Thriving Practice Trust forms the bedrock of every successful dental practice. Establishing a solid rapport with patients is paramount for garnering their cooperation, loyalty, and adherence to treatment plans. To enhance patient-practitioner relationships and...  Read More
Dental marketing agencies must remain current with the latest technological advancements, particularly in online marketing, to ensure the success of their clients' businesses. Google, as the dominant force in the search engine market, consistently introduces new features and options aimed at...  Read More
When delving into the analysis of a Google Ads campaign tailored for a local business, it becomes imperative to scrutinize several pivotal key performance indicators (KPIs) that serve as barometers of its effectiveness and impact. These KPIs offer insights into various facets of the...  Read More
In today’s digital landscape, establishing a robust online presence is imperative for businesses across all industries to remain competitive. For dental practices specifically, a well-optimized website plays a pivotal role in attracting new patients. However, with the advent of website...  Read More
The concept of branding is often tossed around in various contexts - "What's your brand?" "Does this partnership align with my brand?" "Is it time for a rebrand?" But what exactly does branding entail? Grace Rizza, the founder and CEO of Identity Dental Marketing, is a recognized expert in the...  Read More
If you're considering a custom press release, it's a versatile and highly beneficial option for business owners. Commonly used for: Introducing new services or technologies.                          Enhancing Google rankings and keyword reach.             Introducing new team members.            ...  Read More
Google's latest announcement is a game-changer for dentists, granting them access to local service ads—a boon for localized marketing efforts. This development significantly empowers dentists seeking to promote their services within specific geographic regions. The standout advantage of local...  Read More
Search Engine Optimization, commonly known as SEO, is the strategic practice of enhancing a website's ranking and visibility on popular search engines like Google. When a business or organization decides to invest in SEO services, their overarching goal typically revolves around improving their...  Read More
Digital marketing plays a pivotal role in the growth and sustainability of a successful dental practice. In today's digital age, consumers rely heavily on the internet to seek information about local businesses. Therefore, establishing a robust online presence is imperative. However, managing the...  Read More
Marketing to the patients of a retiring or selling dentist can present both opportunities and challenges. While buying the retiring doctor's practice or patient list may not always be feasible or appropriate, there are alternative marketing strategies that can help you connect with...  Read More
Digital marketing plays a pivotal role in the growth and sustainability of a successful dental practice. With the internet becoming the primary source of information for consumers seeking local businesses, establishing a robust online presence is imperative. However, managing the multifaceted...  Read More
In my capacity as the Founder and CEO of Identity Dental Marketing, a company that specializes in providing ethical branding and digital marketing services tailored specifically for dentists, I have had the privilege of gaining extensive insights into the dental industry's marketing landscape. Over...  Read More
Identity Dental Marketing, headquartered in Tampa, FL, is at the forefront of transforming the landscape of dental practice marketing. Their innovative approach is reshaping how dental professionals perceive and enhance their marketing endeavors. The company's extensive suite of tracking and...  Read More
In the digital age, establishing a genuine and personal connection with your audience has become paramount. It is now more crucial than ever to create a sense of trust and credibility, and one of the most direct avenues for achieving this is through the inclusion of a phone number on your website....  Read More
Introduction: In the realm of dental marketing, many marketing companies, advisors, salespeople, and consultants often stumble when it comes to setting realistic expectations for their clients. This blog post aims to delve into the critical importance of establishing realistic expectations in...  Read More
Marketing for pediatric dental practices differs significantly from general dental practice marketing in several key ways. Understanding these distinctions is vital for developing a successful marketing strategy that effectively reaches the target audience and sets your practice apart....  Read More
Evaluating the Service Portfolio is Crucial When Acquiring a Practice for Several Reasons: 1. Patient Retention: If the practice you are acquiring offers services that you cannot provide, there's a risk of losing patients who specifically seek those services. This can impact both the practice's...  Read More
3 Quick Dental Marketing Tips
1. Make sure your patients know what services you offer. Many dentists skip the suggestion to develop a customized brochure for their office.  They think that the freebies sent in the mail provide enough information about their services.  Patients often see these brochures and still question...  Read More
Displaying 151-171 of 171
5 6 7
Page 7 of 7
Total Blog Activity
997
Total Bloggers
13,451
Total Blog Posts
4,671
Total Podcasts
1,788
Total Videos
Sponsors
Townie Perks
Townie® Poll
Who or what do you turn to for most financial advice regarding your practice?
  
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
©2025 Dentaltown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450