You provide an array of services tailored to your patients' needs, aiming to offer both convenience and revenue growth. However, despite these efforts, your patient acceptance rates remain low. The culprit? Likely your marketing strategy.
The Issue:
Rather than offering personalized materials, you distribute generic brochures featuring the prominent branding of a top aligner brand. These brochures provide general information on topics like TMJ, sleep apnea, or dental implants. Unfortunately, when patients receive such standardized materials, they often perceive them merely as sales pitches and may either discard them as unnecessary or seek better deals elsewhere.
The Solution: Customization is Key
Instead of relying on stock brochures, invest in personalized materials that highlight your expertise and tailor your approach to each patient's needs. These customized materials should reflect the discussions you've had with the patient, providing detailed education on their specific condition, the potential risks of untreated issues, the benefits of your recommended treatment, and how your team can support them in achieving positive outcomes.
By incorporating your practice's name and contact information on every page, patients will view you as the go-to expert for their needs, reducing the likelihood of them seeking alternatives.
Return on Investment (ROI):
In addition to educating patients, customized materials serve as effective marketing tools. They can be utilized both internally and externally, with patients picking up materials in the waiting room or sharing them with friends and family who may benefit. Furthermore, you can distribute these materials to other healthcare providers in your area who refer patients to your practice, enhancing your external marketing efforts.
Consider personally delivering these customized materials to nearby referring doctors or offices, or delegate the task to a trusted team member. Associating a face and name with your services will help differentiate your practice and strengthen your relationships with referring providers. Ultimately, investing in personalized materials not only improves patient education but also enhances your practice's visibility and reputation in the community.
If you're prepared to move away from generic, off-the-shelf case materials and elevate your marketing strategy with tailored case materials, contact Identity Dental Marketing today. We offer free marketing planning sessions and are happy to discuss this and other services that may benefit your practice.