Welcome to Dental Unscripted
Welcome to Dental Unscripted
Welcome to Dental Unscripted, a podcast brand that meets doctors wherever they are at in their professional journey. We talk about starting a practice, buying a practice, and running a practice. We cover a lot of ground on this channel!
Dental Unscripted

Marketing a Dental Practice in 2026 - Local Markets Matter

Marketing a Dental Practice in 2026 - Local Markets Matter

11/17/2025 11:09:24 AM   |   Comments: 0   |   Views: 218

Tired of cookie-cutter dental marketing that do not deliver?

This episode of Dental Unscripted breaks down some REAL secrets of SEO that dental practice owners should be aware of. 


Discover why your $500 "SEO package" isn't working and what Google actually wants to see. Guido Tebano (Market My Market) reveals how search behavior differs drastically between markets—what works in Seattle won't work in West Virginia. Learn about Google Maps optimization (where 40% of patients still come from), the truth about review strategies, and why your website's aesthetics matter less than you think.


Key insights:
• 
geo-specific content pages
• avoiding plagiarized blog content
• proper category selection
• why transparency about pricing drives conversions in today's retail-driven dental market.
• how patients are transient and your local market is constantly changing 
• what matters most when it comes to Google Review? 
• patients see dental services a retail service
• people search and have patterns for what they are looking for online. 

Whether you're a startup or established practice, this episode delivers actionable SEO tactics you can implement immediately.

ABOUT OUR GUEST: Guido Tabano - CMO & Founder, Market My Market 20+ years marketing experience (legal, franchise, self-storage) Optimizes 2,000+ Google Maps locations at enterprise level Specializes in hyper-local dental marketing strategies Main Site: https://marketmymarket.com

You can watch the entire podcast episode here: 


ABOUT THE HOSTS:
Visit Michael & Paula's consulting firm NEXT LEVEL CONSULTANTS for information about working with them on the strategies discussed here! 
Together Michael and Paula offer a premiere and comprehensive approach to dental practice management. They offer a trifecta of expert support in all things clinical with hygiene department training, administrative front desk training, financial fiduciary oversight with profit and loss reporting, budgeting, system strategies, as well as marketing tactic consulting.
  Website: https://nxlevelconsultants.com

Facebook: https://www.facebook.com/nxlevelconsultants/ Instagram: https://www.instagram.com/nxlevelconsultants/

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