“I think we all want perfection, but what we should really be aiming for is excellence.” ~Dr. Bruce B. Baird
I want to do the best restorations I can do. I want to take care of patients in an uncommon way. I want to run my practice with excellence as the guide. I want to go above and beyond the call of duty. I think these sentiments are all something you can agree with. Most of us dentists strive to be excellent, to be “perfect”.
Initially, it can be easy to operate with excellence as your guide. When you first open your practice, you’re extremely in tune with the equipment and systems. But it takes a while for most doctors to get in tune with taking care of patients with excellence.
Many of us see dentistry as a business. The systems have to work, the practice needs to be profitable, you need to offer the treatment your patients want and that’s important, but at some point you have to get better at taking great care of patients. What we really need is a worldview. A world view that our business, our practice, and our relationships should be guided by excellence.
The problem for many of us, and I had this problem myself too, is we start to increase our productivity and we tend to rest on our laurels. We’re making decent money and everything is going well but we lose track of excellence and delivering that exceptional experience to patients and then that happens, our love for what we do wanes, and our teams and patients start to notice.
So today, I’m going to talk about what I’ve learned about running my business with excellence as my guide, including:
- What it means to have a mindset of excellence
- Discovering your “why” and why that’s so important
- How to review your commitment to excellence
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When Dentists Have an Excellence Mindset (E.237)