Engaging with your local community can be a powerful way to boost your practice's visibility. Yet, not everyone finds it equally easy to navigate this type of marketing. We've encountered doctors who lean more towards introversion and feel less at ease with community outreach. In such cases, I suggest designating a team member who's enthusiastic about representing your practice.
Having a dedicated spokesperson who can foster connections is pivotal for practice growth. Outgoing hygienists, too, can contribute significantly to your marketing efforts, fostering a more balanced team dynamic.
For dentists comfortable with outreach, scan your community's event calendar for opportunities to engage. Seek out events where your involvement feels natural, and consider sponsoring them.
Whatever avenue you choose to invest in, commit fully. For instance, if you sponsor a local baseball team, don't stop at financial support. Attend games, offer tokens of appreciation to coaches and parents, and focus on building lasting relationships.
Establishing a visible presence in the community transforms your initial investment into tangible returns. If you're keen on generating excitement locally, inquire about our Press for your Practice service, designed to help you garner media attention.
For more marketing tips, join Dental Marketing with Grace on Facebook. To schedule a complementary 1-hour marketing planning session, contact our office today.