LinkedIn, the go-to platform for professionals, can be a valuable channel for healthcare practitioners looking to connect with corporate clients in their vicinity. While widely used by salespeople, recruiters, and career-minded individuals, its applicability may not be immediate for every healthcare niche. For example, a pediatric dentist targeting stay-at-home moms might not find LinkedIn as their primary platform. However, for those near corporate hubs, there's an opportunity to target specific groups effectively.
Imagine a dental practice near a corporation like Microsoft with thousands of employees. LinkedIn advertising allows you to tailor programs or offers exclusively for Microsoft employees, a strategic move to tap into a local niche.
However, keep in mind that LinkedIn's targeting isn't flawless; it can't guarantee your ads won't be shown to fake accounts or irrelevant audiences. In digital marketing, algorithmic imperfections are common, so realistic expectations are essential.
LinkedIn offers robust targeting options, including location-based filters, ideal for small businesses focusing on specific regions. You can further refine your audience using filters like Groups, skills, job titles, or fields of study. Balancing your filtering criteria is crucial to maintain a reasonably sized audience while optimizing outreach.
Identity Dental Marketing specializes in crafting and managing effective LinkedIn campaigns. Our process is comprehensive, beginning with understanding your message and ideal audience. We ensure access to your business page, set up and manage ads, and continually evaluate effectiveness through LinkedIn statistics and internal reporting.
LinkedIn also supports video ads, known to outperform static ads on most social platforms. If interested, request a quote for video creation or scripting.
Patience is key; expect at least three months to see substantial impact. LinkedIn campaigns primarily boost brand awareness and may attract new patients, though not all may explicitly cite the ads as their referral source. This is typical on platforms with low user intent.
LinkedIn advertising comes with no guarantees, but we recommend testing it for at least six months before reassessment.
If intrigued, consult your Identity Dental Marketing advisor for a tailored quote and guidance on using LinkedIn Ads to reach and engage corporate professionals in your area. Your journey to connect with the local corporate clientele begins here.